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The Essential Role Of Public Relations For Doctors

The Hoyt Organization

It is common knowledge that PR is a huge factor in corporations and enterprises. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. Managing Reputation Anything that damages your reputation, even if ever so slightly, will affect people’s perception of you as a doctor.

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful. Communicators have long advocated for the importance of defining the crisis on the organization’s own terms and avoiding being defined by critics, competitors and media.

Crisis 137
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What is brand reputation management

Prohibition

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

When executed well, a local SEO content strategy can offer mom-and-pop shops the chance to spar with enterprise-sized businesses with multiple locations. Building Local Backlinks : Establishing links from reputable, relevant local sources—like regional newspapers or business associations—can boost your visibility in local search results.

Local 97
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The AI industry recognises the need to develop enterprise-level solutions. Watch out for a new version of #PRstack set to be published before the end of November by the #FuturePRoof community developed by my partner Sarah Waddington. This is powerful in planning, measurement and decision-making.

Report 119
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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc.,

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Time served is the typical measure of competence of PR.