ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

In an era plagued by charges of “fake news”, the influence of trusted brand domains and recognizable journalism is more important than ever. Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed.

Trends 185

Trends Storytelling Corporate Leadership 185

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Several weeks later, I sent Eric my inaugural definition: ORGANIZATIONAL NARRATIVE. Possibly this has been used before.

Construction 40

Construction Internal International SEO 40

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

Deirdre Breakenridge

APRIL 29, 2019

The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This is PR at its finest – relations with a public community. In other words, well-executed content marketing helps you develop an additional platform to communicate with reporters.

Survey 377

Survey Media Relations Media Ethics 377

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I every morning for morning prayer, regardless of your lifestyle, that definitely taught me discipline,” he says. Lessons learned in the seminary.

Meeting 100

Meeting Journalism Interviews Employee 100

Ethical Voices

FEBRUARY 20, 2023

I got my start in public relations, interestingly enough, doing political campaigns and community organizing back in South Carolina in 2007. I felt very compelled and impassioned with the work that I was doing in the communities in the South, the hotbed of retail politics. I was in charge of being the liaison to tribal communities.

Ethics 82

Ethics Community Conference System 82

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Rieder penned a viewpoint piece for USA Today last year that spanked the Obama administration for bypassing the media for its own channels of communications: “The Obama administration is deep-freezing the news media because it can. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. Source: State of PR and Journalism Salaries 2023 by Muck Rack. It makes sense. Long work hours.

Software 128

Software Pitching Ethics Privacy 128

Communications Conversations

SEPTEMBER 10, 2019

I want to be in the Wall Street Journal. According to founder, Meghan Biro , TalentCulture is “a community of insightful practitioners, big thinkers and problem solvers” in the HR, recruiting and workplace space. Mainstream media outlets with monstrous, loyal followings. I want to be in Forbes. Outlets like TalentCulture.

How To 79

How To Media YouTube Twitter 79

Solo PR Pro

JULY 5, 2022

There’s a whole community of like minded people you can lean on. Anne Isenhower, Anne Isenhower Communications. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I often share news or tips with the Solo PR Pro community, or ask for the group’s ideas around media targets.

Meeting 98

Meeting Writing Pitching Case Study 98

Sword and the Script

MAY 26, 2020

However, even those that answered definitively indicated they were are open to changing their mind depending on the issue and organization. It’s added to the list of challenges we face; it’s put a greater emphasis on internal communications and, unfortunately, has put many of our peers out of work. Top tactics in PR and comms.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

MAY 11, 2019

This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Specifically, the impacts of traditional earned media events on sales drop by 21% (new) and 23% (repeat) when online community activity cannot affect the other media variables. Talk to Us !

Study 144

Study Media Relations Media Measurement 144

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. People want to learn more about their communities! Whatever you call it, we definitely brainstormed and dreamt up new ideas for columns and stories each month. I can’t tell you how much I loved that article–for a couple reasons.

Newspapers 78

Newspapers Blogging Groups Print 78

wiredPRworks

APRIL 20, 2022

Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. Tech-weary and bot-wary people are hungry for true human connection.

Marketing 118

Marketing Social Media Trends Instagram 118

Stephen Waddington

JANUARY 12, 2019

My tip is to focus your energy on working for change in your own communities. I’m going to try something new for 2019 with my blog community. A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in the report. The report compiles the views of 200 journalists and publishers.

Case Study 62

Case Study B2B Healthcare Energy 62

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Journalism. Today, we have an even broader definition of “Solo PR Pro.” What has remained the same is the camaraderie and support of the Solo PR Pro community. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? It’s such a great way to connect not only with reporters but fellow PR professionals and new communities.

Reddit 120

Reddit Social Media Pitching Comparison 120

Marketwired

DECEMBER 8, 2015

Jessica shared her career path that led to her role at Ad Age, a publication focused on the marketing and media community. Her journey began in college when a professor inspired her to pursue a career in journalism. Do have your brand of company in the subject of your email; include a date if there is time sensitivity.

Pitching 100

Pitching Report Media Writing 100

The Hoffman Agency

FEBRUARY 8, 2022

That’s not to say that I did it all the time, but definitely on a regular basis. At some point during all that media consumption, my desire to work in the communications field emerged. The years passed, and things changed, but my goal of pursuing a career in journalism remained.

Social Media 36

Social Media Travel Engineering B2B 36

Presspage

SEPTEMBER 26, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Yes, we’re definitely much more proactive. Missy: Absolutely.

Healthcare 102

Healthcare Real Estate Social Media Energy 102

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. It does mention journalists.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

FEBRUARY 26, 2019

>>>Also see: The PR Opportunity for Brands as Publishers Tinker with Journalism. PR people know that if you ask 10 people for a definition of PR, you’ll get 10 different answers. While PR is harder to define, content marketing isn’t yet many see it as an opportunity, so the varied definitions are a landgrab.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. Q: What’s your definition of an “influencer?”. There is no prescriptive formula for becoming a PR influencer. But PR pros can follow some important guidelines for becoming an established voice in the PR world.

Storytelling 106

Storytelling Technology Course Privacy 106

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

JANUARY 22, 2024

There are definitely niches that have more guest-posting sites available, but that doesn’t mean those sites are more or less effective. Before you spend time writing a guest post, ensure that it has the quality signals mentioned above. Which Niche is Best for Guest Posting? Guest posting can be an effective SaaS link building tactic.

Analysis 90

Analysis SEO Guidelines Google 90

Flack's Revenge

JANUARY 10, 2019

Neal: Definitely. Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. Is it OK to use some of the same levers as the Russian misinformation campaigns, e.g

How To 159

How To Facebook Social Media Advertising 159

NewsWhip

MAY 12, 2021

Definitely because if you don’t have those guardrails, like I said, you’re just going to be annoying. And one of the sub-trends is online communities. And, our community managers on Mountain Dew had said… We had launched a Dew store with products last summer as well, and people were just loving that type of content.

Trends 78

Trends Brand Branding Reddit 78

Flatiron Communications

APRIL 13, 2021

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. Newton’s six-month-old Platformer reportedly now has 20,000 subscribers (at $10/month).

Media 41

Media Journalism Reddit Local 41

Stern + Associates

JUNE 25, 2014

Instead, consider leveraging emerging thought leadership platforms such as Medium , a new collaborative community that cultivates a captive audience around certain themes and topics. Google AdWords), social media (Facebook, LinkedIn, Twitter) and even top-tier publications like The New York Times and The Wall Street Journal.

Leadership 81

Leadership Strategy Energy Advertising 81

Communications Conversations

MAY 30, 2018

Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. I’m a full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. Definitely the friends and amazing people I worked with.

Apparel 106

Apparel Public Affairs Training Corporate 106

PRSay

JUNE 6, 2017

By definition — in any news story or any story you want to tell in any environment — there are always details that you think you should include, you want to include or you might possibly include, but there’s never time for all of them. 1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story.

Wireless 102

Wireless Storytelling Radio Analysis 102

Flack's Revenge

FEBRUARY 16, 2017

But I do think we can find a fix, or more likely, a series of fixes, assuming we can agree on a definition, and what might qualify as solving this. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. I attempt to do so below, and also share my thoughts on the most contentious issues.

Reddit 168

Reddit Government Google System 168

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Think Netflix + The Wall Street Journal (and a bunch of others here ). Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR?

Media Relations 60

Media Relations Media Newspapers Print 60

Communications Conversations

OCTOBER 29, 2014

People who are trained in journalism. People who (hopefully) care about the community they live in. Now, you can definitely do this with an iPad. But, by and large, I trust them to do the job they are tasked with–to deliver the news and inform the community around them. People with ethics. No question.

Newspapers 152

Newspapers Print Local Instagram 152

Maxim Behar

NOVEMBER 15, 2023

What is that communication, that connection between the media and those who have a need to present themselves to the public? I have come up with dozens of definitions of what Public Relations is in my nearly 30 years. Then at a certain point, I parted ways with journalism. Host: This community has been centuries in the making.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR 20/20

APRIL 1, 2021

As a result, I lost some scholarships, almost lost the privilege to attend Ohio University (my parents were not pleased with my performance), and definitely lost confidence and direction. Scripps School of Journalism spring quarter of my junior year. Private Slack community. AI Tech Showcase product demos. Webinar library.

Education 52

Education Marketing Conference Agriculture 52