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Recognizing AAPI Month: Communications Leaders Driving Change

PRSay

Find more resources from PRSA for AAPI Month at this link. In the dynamic and fast-paced world of communications, resilience is a key trait for anyone aiming to make a lasting impact. Historically, Asian Americans have been underrepresented in leadership roles within communications.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. The thinking solidly supports the fact that dated brands don’t compete. Search dominates.

SEO 120
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To Counter Rising Incivility, PR Campaigns Can Promote Kindness

PRSay

How can communications professionals show leadership to help counter this epidemic of incivility? Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 155
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3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

I sense we are reaching that point in marketing, with respect to data and creativity. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). 1) Digital is killing creativity in marketing. We all want to be part of something.

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Using Our Voices to Advocate for Diversity and Inclusion

PRSay

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. There are countless ways.

Education 211
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Brand Awareness: It’s All About Content

Onclusive

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult.

Brand 246
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Podcasting 2.0 & Web 3.0 with Jennifer Navarrete on Growing Social Now

wiredPRworks

Meet Jennifer Navarrette, Podcast Producer, Virtual Event Producer, Content Strategist, Community Builder, Speaker, and Blockchain Enthusiast – one of the top Women on Twitter Spaces. Jennifer launched a 30-part series, Social Media and the Blockchain, and the Blockchain Creatis community where she hosts weekly Spaces on Twitter.

Web 119