Sword and the Script

JUNE 8, 2019

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Read the complete article: The State of Marketing Leadership 2018 ; Full report: How to Drive a Successful Marketing Strategy in 2018 (reg.

Creativity 80

Creativity Technology Marketing Web 80

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart. Such campaigns will lift eyebrows, turn heads and drop jaws.

Employee 154

Employee Crisis Reputation Creativity 154

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. Send via email complete, unpublished articles only , intended strictly for Fast Company ‘s Leadership section , to Assistant Editor Anisa Purbasari Horton at submissions at fastcompany dot com.

Company 100

Company How To Leadership Pitching 100

Wadds Inc.

JANUARY 5, 2024

supports creative agencies with company direction and differentiated propositions. It’s a trap that creative consultancies can easily fall into. Board vs management Ultimately, the board's role is to consider long-term sustainability through value creation and resource utilisation, and to ensure regulatory and legal compliance.

Leadership 52

Leadership Government Policies Ethics 52

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. There are countless ways.

Education 211

Education Writing Leadership Resources 211

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? You can also include extra resources, such as customer reviews and testimonials, additional data and insights that only your brand can provide, exclusive photos or “sneak peaks” and other items of interest. What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

The best fit may be with a team that has helped organizations overcome similar challenges – a dated image, a lack of visibility, or the absence of thought leadership in a given business. Creativity and imagination. The most creative idea in the world is worth very little to a brand if it can’t be justified.

Agency 224

Agency Creativity Resources Measurement 224

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Wadds Inc.

SEPTEMBER 19, 2023

You can download a copy of the report from the AI in public relations resources page on the CIPR website. In 2018 research found that as technology reshapes our profession, the enduring value of human skills such as creativity, critical thinking, and emotional intelligence were still in demand.

Publicity 127

Publicity Ethics Government Policies 127

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

PRSay

FEBRUARY 28, 2024

Take a look at the specially curated resources highlighted on our Black History Month page here. It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. How can I leverage my resources to help someone that I know needs support?” So how can I use my network?

How To 100

How To Nonprofit Resources Groups 100

OnePitch

JULY 13, 2022

Fast Company’s editorial focus is around “innovation in technology, leadership, world changing ideas, creativity, and design.” Also, fill out the form below to sign up for our newsletter to receive monthly updates with all of the new Pitches That Placed blogs and additional resources. Want more blogs like this?

Pitching 81

Pitching Company How To Study 81

PRSay

AUGUST 8, 2023

Just slightly over 4 in 10 respondents expect artificial intelligence to improve the quality and creativity of their work, while almost 3 in 10 expect it to deteriorate. A new section on the PRSA website allows members to access hours of on-demand programming as well as articles, blogs and video interviews specifically focused on AI.

Study 78

Study Communications Conference Survey 78

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. Other leadership roles: LeeAnn was involved with MN PRSA earlier in her career as the co-chair of the student relations committee. Her start : Talent resources intern at Fallon. Where is she now? Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). We must first analyze (and lead) a crisis based on these factors before any management of resources or manpower. Adaptive Crisis Response.

Crisis Management 266

Crisis Management Crisis System Policies 266

Burrelles Fresh Ideas

AUGUST 8, 2023

However, AI-generated content is still far from replacing human creativity and expertise. Communicators and marketers possess the ability to infuse content with a human touch , creativity, and emotion that AI algorithms struggle to replicate. Seize this moment when leadership understands the value of content.

Communications 52

Communications Marketing Analytics Resources 52

wiredPRworks

MARCH 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. epodcaster. Brewing.Media.

Web 119

Web Transportation Social Media Community 119

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Internal resources can quickly be tapped. Companies with dedicated in-house content resources do have a leg up, but are often overloaded and have difficulty maintaining a holistic content strategy over the long term. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Unrealistic expectations. Most importantly, it’s a cooperative effort.

Agency 205

Agency Pitching Internal International 205

Doctor Spin

NOVEMBER 29, 2023

Here we go: Quicklinks Existentialism and Public Relations PR Resource: The Stoic PR Professional Existentialism and Public Relations Fotografi efter blyantstegning ca. 1840 af Søren Kierkegaard. 2023, November 27). Learn more: Existentialism for PR Advisers Subscribe and get a free ebook on how to get better PR ideas.

Wikipedia 52

Wikipedia eBook Education Pitching 52

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern.

How To 177

How To Guidelines Content Marketing Video 177

PR 20/20

SEPTEMBER 8, 2021

Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency.

Financial 98

Financial Conference Agency Resources 98

PRSay

MAY 7, 2021

Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel. While I was on the Board, we also established a Diversity and Inclusion Committee, funded research, and created programming and educational resources to drive long-term change. It’s an incredibly rewarding experience.

Education 122

Education Technology Policies Leadership 122

Contently - Strategy

JULY 12, 2021

Their content still aimed to be helpful, but most of it fell into categories like personal finance and general consumer resources. Some of the resources even mentioned COVID-19— like this Mass Mutual story about restoring financial wellness —but these examples tended to offer more general advice for what people could do after the pandemic.

Financial 144

Financial Banking How To Marketing 144

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. How can people access AMA resources? I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Pop Culture/Creativity Blogs. The Cision Blog. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

For a larger brand, it can support a leadership position within a business category. Analyst reports are among the most important resources here. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Promoting leadership. Creating depth of message.

Brand 185

Brand Branding Marketing Wireless 185

Journalistics

SEPTEMBER 13, 2021

This sale of “thought leadership”– market visibility with inherent credibility – is neither a recent development nor a crime that deserves a congressional investigation. It can begin by attending the prior year’s event to get a sense of the organization’s membership, priorities, and culture, and to meet the group’s leadership.

Advertising 52

Advertising Advertising Ethics Conference 52

Stephen Waddington

DECEMBER 17, 2018

Ideas – clients buy creative ideas and ability to execute from people that they enjoy working with. A successful client relationship requires creativity, account management and chemistry. Leadership – the role of an agency boss is an equal mix of cheerleader, tyrant and visionary. The management overhead sucks resource.

Agency 114

Agency Marketing Energy Financial 114

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Daenerys Targaryen: Demonstrate Thought Leadership. Arya Stark: Define Your Goals. Cersei Lannister: Know Your Landscape.

Strategy 258

Strategy Trade Shows Case Study Course 258

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Cision

DECEMBER 15, 2015

Many provide value to their followers with a host of resources from weekly newsletters to webinars to one-on-one coaching sessions. Images: Andrés Nieto Porras , Andrew_Writer ( Creative Commons ). They build up their following by sharing their ideas and engaging with their audience not once, but over and over again.

Leadership 120

Leadership Training LinkedIn Resources 120

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.

Creativity 40

Creativity Public Affairs Policies Survey 40

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Fact-checking resources and tools. In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144