PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. We expect more now, and in the future. The list is long.

Employee 201

Employee Community Leadership Enterprise 201

Wadds Inc.

MARCH 19, 2024

Business value of international communications The Gallagher State of the Sector 2023/24 report sets out the business case for internal communications based on its contribution to culture, strategic alignment and value creation. It’s measured by means of employee engagement. I’d go further and add productivity and profitability.

Internal 78

Internal International Communications Employee 78

PR for Anyone

DECEMBER 5, 2023

Despite her initial pursuit of higher education and a career in IT and academia, the world of pest management was always present in Robiar’s life. They adapted, working throughout while ensuring safety measures were in place. From Professor to Entrepreneur Robiar Smith’s journey is truly inspiring.

Industry 130

Industry Travel Education Employee 130

Waxing UnLyrical

AUGUST 1, 2014

The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. However, when given a choice we absolutely should not and, even if we have to, we should be trying to educate our clients on better and more effective metrics. AVEs rear their ugly head.

Measurement 100

Measurement Social Media Web Twitter 100

Mindful Marketing

JUNE 27, 2020

By interacting intentionally with their surrounding communities, businesses can help heal broken relationships, including those that cross racial lines. Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. and “Is there no tolerance for racist rhetoric or innuendo?”

Real Estate 111

Real Estate Community Employee Education 111

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. Educating executives 3. ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. ROI and proving value 2. Cutting through the clutter 4.

Survey 140

Survey Measurement System Education 140

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

FEBRUARY 2, 2015

And as far as we have come in PR measurement, some things just don’t change. In a salute to today’s thought leaders who are really keeping things ticking on that front, here are some PR measurement classics from them. Social Media Measurement Standards – Everything You Need to Know. AVEs don’t measure PR.

Measurement 40

Measurement Web Social Media Corporate 40

Waxing UnLyrical

JUNE 26, 2015

With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. As publisher@commPRO the mission=empower our community thru content. A1 I’m a marketer.

Measurement 40

Measurement Journalism Video Community 40

Stephen Waddington

JULY 21, 2020

Rethinking events Corporate events will never be the same again. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Education Campus and classroom education is going to be different with social distancing measures in place.

Crisis 78

Crisis Agency Enterprise Local 78

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. Members include public relations agencies, leading not for profits, governments, and global corporations.

Measurement 75

Measurement Government Education Conference 75

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Paula Kiger also had this to say: A2 seems like much of the solution is educating the clients (and your own team sometimes) re: why (and how) other metrics matter #measurepr. ” #measurepr.

Media Relations 40

Media Relations Measurement Media Analysis 40

PRSay

JANUARY 29, 2018

For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry. Great counseling firms were founded and legendary corporate communications departments were born. That was 50 years ago.

Survey 132

Survey Ethics Leadership Financial 132

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on. Based in the Washington, D.C.,

Analytics 40

Analytics Measurement Case Study Google 40

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! Adding context and community. Use it as part of your strategy but not as your measure of success. Context and Community: the 2 Cs That Can Make Social Scoring Work is a post from: Waxing UnLyrical.

Community 79

Community Nonprofit Twitter Measurement 79

PR Conversations

AUGUST 5, 2015

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions.

Corporate 40

Corporate Financial Government Comparison 40

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult.

Publicity 90

Publicity Media Advertising Advertising 90

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman .

Company 187

Company Employee Internal International 187

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Landis PR

MAY 16, 2022

I spent 18 years in sports public relations (San Francisco Giants, Nike, EA Sports) before moving into various corporate PR roles (Ubisoft, Gap, Inc., Measuring PR has always been a significant challenge. I call it “PR for PR” – constantly educating the higher-ups on the value of PR. By Landis Staff. At Gap, Inc.,

Sports 52

Sports Hotels Newspapers Corporate 52

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Barokas

MAY 31, 2017

In a recent blog post, we declared we give a s**t with the launch of our Corporate Social Responsibility program. How will I measure success? And while a corporate social responsibility program is a giant step in the right direction, it is not necessary in order to start working with pro-bono clients. Denver Art Museum.

Corporate 60

Corporate System Education Blogging 60

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Waxing UnLyrical

JUNE 13, 2016

So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? PR Measurement and Evaluation – an interview with Richard Bagnall. Why: “Our mission is to educate about measurement best practice.

Education 40

Education Measurement Government Interviews 40

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Waxing UnLyrical

JUNE 5, 2018

A3: Education is important. Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. – Measurement & analytics. We share as a way to educate the entire industry, including you! Be consistent. This is TRUTH.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Presspage

FEBRUARY 28, 2019

Is it to educate people who have just discovered the brand? Once the newsroom’s main purpose within the content strategy is defined, the targeted audience becomes much clearer—which assists brand journalists and corporate communicators in writing engaging content. Engage with subscribers?

How To 90

How To Local Analytics Social Media 90

wiredPRworks

FEBRUARY 12, 2018

I'll share tips and strategies to attract attention, build business and connect with key communities. This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals.

Case Study 40

Case Study Conference Reputation Small Business 40

Waxing UnLyrical

OCTOBER 9, 2015

So it just seemed natural to take a closer look at PR measurement around the world. Here’s some of what we talked about: On the differences/commonalities when measuring PR around the world: A2: Most ppl want 1 system but many still persist. Q2: Commonalities: FEAR: of metrics, of measurement, of failing. measurePR [link].

Measurement 40

Measurement System Facebook Corporate 40

Sword and the Script

NOVEMBER 8, 2022

Two different PR tech vendors have launched Corporate PR indices; one tracks corporate reputations and the other tracks risk exposure to misinformation . An index is defined as “an indicator, sign, or measure of something.” Signal AI launches a corporate reputation index.

Corporate 78

Corporate Reputation Case Study Employee 78

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. “The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.”

Creativity 96

Creativity Storytelling LinkedIn System 96

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind.

Employee 90

Employee Internal International Training 90

Waxing UnLyrical

DECEMBER 12, 2014

At the same time, it will provide educational resources for industry professionals. Technological innovation and access to data means the PR industry can finally let go of metrics that don’t measure up (i.e. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Technology 88

Technology Resources Tools Data 88

Waxing UnLyrical

MARCH 11, 2013

This time around, we talked more about the need for education, whether CPM (cost per thousand impressions) is a valid metric for PR, especially since it has recently been discussed by the IPR (Institute for Public Relations “measurati,” and whether or not PR firms should also offer measurement services.

Handbook 81

Handbook Comparison Advertising Advertising 81