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8 Writing Tips I’m Thankful for This Year

PRSay

At Wylie Communications, we’re getting ready for our 2021 Master Classes. With that in mind, I wanted to share some of my favorite slides from our workshops: Make sound bites sound better. That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. Get FREE writing tips here.

Writing 198
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This Is Why You Need to Write Creative Content

PRSay

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. You’ll learn to grab attention, communicate more clearly, make your message more memorable and move readers to act. The biggest risk communicators run is that we never get heard at all. Communicates better.

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Why You Need to Write About Readers and Their Needs

PRSay

Learn more about scientific approaches for writing messages that readers want to read. Join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting April 5. You’ll leave with tips, tricks and techniques for writing messages that draw readers in and move them to act. At LMNOP, we believe….

Writing 192
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Associated Press Story Innovator Ted Anthony Urges Communicators to Be Curious

PRSay

For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. At the same time, the AP could ask its bureau chiefs in the locations where these stories had taken place to write paragraphs to pair with the images. “So So it was an archive play and a global footprint play,” Anthony said.

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Why You Need to Put Your Readers and Their Needs First

PRSay

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. From what I’ve seen — from training more than 25,000 communicators in more than 1,000 organizations over 20 years — most folks would choose the webinar. Get FREE writing tips here. The vacation or the webinar?

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Do You Unintentionally Write Like This?

PRSay

But first I want to explore why this type of language is so common among communicators. In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. Instead, it stems from our mindset.

Writing 112
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Beware the 4 Killers of Clarity in PR Writing

PRSay

Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.

Writing 149