Frederik Vincx

JULY 17, 2023

Highlights Soulcenter products used by 250+ care homes Brand seen as local category leader Challenge Soulcenter is a self-initiated project, that started by doing a one-month internship in a care home. We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Frederik is a rare breed.

Software 78

Software System Training Enterprise 78

ISEBOX

DECEMBER 1, 2016

A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Read Time: 3 minutes.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Beyond PR

JUNE 19, 2017

The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Nick Bell is the VP of Marketing Communications at Cision. Start with your employees.

Communications 69

Communications How To Telecommunications Employee 69

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. CSR-results stories work well here, as do tales of local do-goodery. The post Top PR Holiday Pitching Tips appeared first on Crenshaw Communications. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

OCTOBER 2, 2019

In a recent Business Wire webinar , “Out of the Lab and Into the Headlines,” Biotech communicators shared the challenges they face when trying to reach and engage broad audiences — from reporters and scientists to patients and investors — with a complicated story. Use analogies — especially visual analogies — to break down a complex story.

Local 80

Local Storytelling Infographics Resources 80

Melissa Agnes

NOVEMBER 4, 2014

to work in collaboration with their respective municipalities and local government agencies to prevent and control Fearbola within their community. Proactive action needs to be taken in every single community across North America – and beyond – and this proactive action needs to be taken NOW.

Healthcare 221

Healthcare Education Crisis Crisis Communications 221

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Weather may sound boring, but it’s actually a rich story idea with high local relevance. Think about providing inexpensive entertaining tips, conducting quick surveys on most and least favorite holiday foods and creating infographics and listicles on holiday meal spending. Lead with the weather.

Film 180

Film Small Business Pitching Comparison 180

PR Fuel

SEPTEMBER 23, 2021

Personalize and Localize. Make sure it’s personalized and localized. Another 52% of consumers will switch brands if a company fails to personalize communications. Think about your local audience, too. Personalizing and localizing your content will help media outlets recognize the relevance of your release.

Brand 95

Brand Branding How To SEO 95

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JANUARY 16, 2017

Each is representative of a special case: a large business with representative data, a large business with localized data, and a smaller business with localized data. Content marketers and communications professionals often rely on many different types of content to keep things interesting for clients and prospects. Conclusion.

Data 120

Data How To Retail Ethics 120

Waxing UnLyrical

JANUARY 17, 2019

How do you stay relevant and in front of your target audiences when traditional reasons for communicating have temporarily evaporated? This is especially important as companies add additional social channels or other communications outlets. This is a great team-building exercise and you could earn some local press for your efforts.

Leadership 81

Leadership Survey Education Exercises 81

Communications Conversations

JANUARY 11, 2018

But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)? White papers. Longer-form text-based content. That’s kinda what I’m seeing. 2: Text is going to make a bit of a comeback.

Consumer 104

Consumer Print Reddit Video 104

Communications Conversations

NOVEMBER 24, 2014

But I’d say 90 percent of the time they’re merely suggesting the best restaurants, routes and activities in locales around the world. and I broke this large infographic into many Facebook posts, ads and posters we used for months afterward. Sure, Hilton suggests its own hotels from time to time in this feed. ” Really?

Case Study 166

Case Study Strategy Study Hotels 166

Solo PR Pro

MAY 10, 2022

If your pitch references original data, statistics or infographics, add it all to a Google Drive folder or Dropbox and share the link in your pitch email. They could also be a local radio host, podcaster or blogger. Keep it short, sweet and to the point, just like any other PR outreach communication. Create digital press kits.

Pitching 58

Pitching Media Journalism Data 58

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. So as you reach out to potential media outlets, remember to be professional, nice, and keep the lines of communication open.

Publicity 87

Publicity Case Study Infographics Energy 87

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. More channels are being used in communicating, internally and externally. Make sure you know your audiences by taking the time to define the different groups you are communicating with.

Education 84

Education Resources Internal International 84

Cision

OCTOBER 19, 2015

You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. You might ask what Beyes’ theorem has to do with social media communication and marketing. You can’t start with a granular “Kim Kardashian” tactic and optimize your communication budget. Hopefully a lot.

Social Media 120

Social Media Strategy Media Facebook 120

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Certainly, brands need content marketing, and PR can help build trust and credibility, but there is something more urgent: communicators need content marketing. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Waxing UnLyrical

MAY 27, 2016

Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. What a Duck Can Do.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

JUNE 11, 2016

So it’s fitting then, that the various mechanisms used to communicate this acquisition announcement stood out as an exemplary illustration of why blogging is so important to marketing and PR, let alone content marketing. If you enjoyed this post, you might also like: Infographic: Content Marketing Divide; Rich Getting Richer.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Masters in Communications

DECEMBER 10, 2018

In the past, you received the majority of your news and information from your local newspaper published every morning. It often involves the use of statistics, charts, and infographics. Today's journalism is a far cry from what it used to be. If you didn't get it there, you watched the evening news after dinner.

Journalism 65

Journalism Newspapers Web Data 65

Shift Communications

MAY 14, 2015

every time we go by one in a local construction site. The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers. Derek Lyons. Vice President.

B2B 60

B2B Marketing Construction Analytics 60

Communications Conversations

APRIL 6, 2016

And, at the time, jobs were tough to come by, so I really just wanted to get that first job in communications. Find your local PRSA chapter upon graduating, join (it’s cheaper, as a recent grad, as I recall), and VOLUNTEER! Or, what about Katie Briggs, who used an infographic as her resume to land a job in advertising.

Meeting 60

Meeting LinkedIn Creativity Infographics 60

PR Fuel

OCTOBER 16, 2018

While it’s vital to keep up with the times, don’t allow yourself to be overly distracted by any practice that is not backed up by common sense communication principles. Are you a member of your local Chamber of Commerce? And don’t forget local promotions. More on the Public Relations Page. Let the media know.

Web 40

Web Pitching Local Report 40

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? CEO of Likeable Local. VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. One of the most powerful forms of influence is effective communication. Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

NOVEMBER 10, 2015

This concept of social media being a living organism resonated with me as I consider myself a bit of a science nerd (the New York Times science section is the homepage on my computer) and even earned a degree in life sciences communication. Social media needs to be nourished by human expression. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church.

Pinterest 52

Pinterest Writing Interviews Social Media 52

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. It might mean providing quick tips in a video or on an infographic. As stated before, public relations is all about communicating. The more you know your audience, the more you can engage in genuine communication with them.

Publicity 63

Publicity Small Business Advertising Advertising 63