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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

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Consumers want to support local biz, but communication is a challenge—is texting the answer?

Agility PR Solutions

And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. New research from voice, data and messaging solutions firm Cloudli Communications shows […]. The post Consumers want to support local biz, but communication is a challenge—is texting the answer?

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Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

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Pitching to the World: Local Insights and Best Practices From Worldcom Public Relations Group | Business Wire Blog

Business Wire

We’ve recapped each blog post and invite you to read, or reread, to gain a deeper understanding of how to communicate with reporters in different parts of the world.

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From Chinese to English: 7 Interlingual Communication Tips for Writing a Press Release | Business Wire Blog

Business Wire

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution. But this choice comes with challenges.

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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color. Community-based partnerships between social workers and technology developers reframe innovation to incorporate a fuller spectrum of humanity , creating a more useful, equitable and joyful environment.

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