Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Others communicate with the finesse of a carnival barker. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary.

Journalism 63

Journalism Storytelling Communications Publicity 63

Communications Conversations

AUGUST 27, 2019

Communication behaviors have changed. Today, they’re absolutely a key way we all communicate. Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!). Technology has changed communication behaviors, too. They show up in texts.

Handbook 131

Handbook Guidelines Print LinkedIn 131

PRSay

SEPTEMBER 26, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 60

Ethics Data Privacy Publicity 60

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Use past success as a guideline. PR professionals generally understand Journalism 101 and are able to communicate with writers who are “on deadline” or reviewing a press release that is “embargoed.” The post Words That Will Drive PR Interest appeared first on Crenshaw Communications.

Pitching 136

Pitching Writing Journalism Guidelines 136

PRSay

MAY 4, 2018

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. To avoid getting your head cut off on mobile apps, follow AP’s guideline and limit headlines to fewer than 40 characters. To avoid getting your head cut off on social media, aim for 55 characters or less.

Mobile 136

Mobile Real Estate Web Google 136

Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 90

Agency Energy Crisis Management Industry 90

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. As with any style rule or guideline, organizations, writers and editors who aren’t with the AP can modify as needed for their own audiences. she holds a master’s degree in arts journalism from Syracuse University’s S.I.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

PRSay

FEBRUARY 20, 2019

The communications work that ensued made Duke Energy’s World of Energy center a Silver Anvil finalist in 2018. We are PRSA members and it just came to us that this event, with all the communications and PR work over a year’s time, would be at least worthy for competing for a Silver Anvil. In anticipation of the Feb.

Energy 102

Energy Case Study Education Guidelines 102

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. I like my ‘shiny new website’!

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. Go Gators! –

Ethics 91

Ethics How To Survey Interviews 91

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

Education 108

Education Course Nonprofit Resources 108

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Do you completely disagree and believe journalism ethics are alive and well today? Is there a separation between editorial and advertising?

Advertising 52

Advertising Advertising Ethics Conference 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Advertising Age Online. MarketingProfs.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit.

Marketing 170

Marketing Measurement Trends B2B 170

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. Who are they communicating with? So we're following, you know strict guidelines and that with the CDC. So what are you guys making any special provisions?

Case Study 100

Case Study Study Media Local 100

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. Until next time!

SEO 80

SEO Strategy Engineering Mobile 80

Mindful Marketing

MAY 22, 2021

People are rightly wary of the ethics of native ads like this one because they have a propensity to deceive in two closely-related ways, which also violate Federal Trade Commission (FTC) guidelines. ” In other words truthfulness and transparency from the beginning of the buying process paid off not just morally but monetarily.

Advertising 115

Advertising Advertising Agriculture Ethics 115

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. But PR pros can follow some important guidelines for becoming an established voice in the PR world. It can include communications consulting, speaking at events, training sessions, etc. Q: What is your typical day-to-day?

Storytelling 106

Storytelling Technology Course Privacy 106

Stephen Waddington

OCTOBER 21, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines and submit a pitch by 3 November, 2017. The discussion will explore modern journalism and assess the extent to which resource-starved media organisations are equipped to serve society, with specific reference to the Grenfell Tower disaster.

Guidelines 68

Guidelines Local Twitter Community 68

The Hoffman Agency

APRIL 22, 2020

In Muck Rack’s webinar, “ The State of Journalism in 2020 ,” it became readily apparent that both parts are needed if one is to succeed in our modern era (read: crisis). Keeping tabs on what’s happening in their lives will go a long way to being a good communicator. But glances can be deceptive. Or keyboard, as the case may be.

Pitching 36

Pitching Privacy Guidelines Twitter 36

Beyond PR

JULY 7, 2016

Every review site offers different guidelines on this practice. Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results. Research each site to learn about their stance on review requests and best practices for managing your business profile.

Small Business 74

Small Business Local Marketing Guidelines 74

Prakkypedia

FEBRUARY 28, 2015

When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style by Strunk and White. It maintains consistency and professionalism when it comes to communicating with the rest of the world. It’s all very official. An editorial style guide is a rare beast.

Writing 60

Writing Guidelines Corporate Web 60

Ethical Voices

DECEMBER 18, 2023

There are some uncomfortable truths we occasionally have to tell clients things that maybe years ago you could have said, oh, this coverage in the Wall Street Journal is everything you wanted, but did it help them reach their goals. As an agency, we put together guidelines, but it also creates a bit of an existential fear for us as well.

Ethics 105

Ethics Data Training Agency 105

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” 1 Neal Schaffer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR in High Definition

JANUARY 16, 2019

In fact, research published by Mary Sherlock and Danielle Wagstaff in the journal Psychology of Popular Media Culture recently showed that for women there’s a correlation between the frequency of Instagram use and depressive symptoms, self-esteem, general and physical appearance anxiety, and body dissatisfaction. I’m not alone in this.

Instagram 67

Instagram Ethics YouTube Social Media 67

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

Agency 93

Agency Trends Marketing Survey 93

Contently - Strategy

APRIL 4, 2019

Here are a few guidelines to follow. Cable news producers, for example, aren’t going to be interested in hearing your fluffy segment pitch during a natural disaster, mass shooting, or death of a notable figure,” said Brian Hart , founder and president of Flackable, a communications agency representing business and finance clients.

Pitching 91

Pitching How To Guidelines Agency 91

Beyond PR

JULY 20, 2016

And as the use cases in our multichannel strategy guide show, a mix of media channels – determined by your content and the audiences you’re trying to reach – is key to achieving your communications goals. Keep learning: Guidelines change. Learn how to connect the dots with these tips on communicating relevance.

Media Relations 40

Media Relations Media Local Healthcare 40

Waxing UnLyrical

AUGUST 19, 2015

The Barcelona Principles of Measurement , a set of seven voluntary guidelines recommended by public relations industry groups for measuring and evaluating public relations campaign results, strongly discourages the use of AVEs and multipliers to measure media results. Julie O’Neil, Ph.D.,

Report 40

Report Measurement Media Comparison 40

Flatiron Communications

SEPTEMBER 30, 2015

Paid Medium editor Steven Levy has posted guidelines for submissions to Medium’s “in-house” publications Backchannel and Matter. Yes, I’m fully aware of the tension that has long existed between the realms of PR and journalism. Some publications are led by established journalists while others (e.g.,

Enterprise 28

Enterprise Comparison Guidelines Software 28

Bad Pitch Blog

JANUARY 25, 2010

Bill Sledzik , Associate Professor at Kent State University''s School of Journalism and Mass Communication, reminded us of the need to revisit this old gem. All ACME products are produced under strict ISO 9001 guidelines. From the "how to end on a lame note department," we bring you the boilerplate. ACME has recently moved.

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote.

Publicity 85

Publicity Training Technology Data 85

Beyond PR

OCTOBER 26, 2016

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism. If so, what are your guidelines for those?

Banking 40

Banking Ethics LinkedIn Financial 40