Cision

AUGUST 11, 2016

To communicate effectively with your audience, you not only need to ensure your message is heard, but also understood. Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications?

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. As with any style rule or guideline, organizations, writers and editors who aren’t with the AP can modify as needed for their own audiences. she holds a master’s degree in arts journalism from Syracuse University’s S.I.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. But then there’s PR, which is commonly treated as a different mechanism altogether.

Marketing 170

Marketing Measurement Trends B2B 170

PR for Anyone

AUGUST 6, 2020

See this article from the Wall Street Journal that discusses why. Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. Who are they communicating with?

Case Study 100

Case Study Study Media Local 100

The Hoffman Agency

APRIL 22, 2020

In Muck Rack’s webinar, “ The State of Journalism in 2020 ,” it became readily apparent that both parts are needed if one is to succeed in our modern era (read: crisis). In our current crisis, journalists are being inundated with information, pitches and deadlines. The journalists you pitch to aren’t targets. Are they sick?

Pitching 36

Pitching Privacy Guidelines Twitter 36

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site. Guess as to what’s working best these days?

Blogging 62

Blogging Google SEO Writing 62

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Do you completely disagree and believe journalism ethics are alive and well today? Is there a separation between editorial and advertising?

Advertising 52

Advertising Advertising Ethics Conference 52

Stephen Waddington

OCTOBER 21, 2017

CIPR members interested in contributing to the project should read the contributors’ guidelines and submit a pitch by 3 November, 2017. FuturePRoof Edition 3: the NHS at 70 and lessons for the wider PR community. A third edition of #FuturePRoof is in the works to celebrate communications excellence in the NHS.

Guidelines 68

Guidelines Local Twitter Community 68

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Ethical Voices

DECEMBER 18, 2023

There are some uncomfortable truths we occasionally have to tell clients things that maybe years ago you could have said, oh, this coverage in the Wall Street Journal is everything you wanted, but did it help them reach their goals. What are some other things we can do beyond if the media pitches aren’t landing? Do not do that.

Ethics 105

Ethics Data Training Agency 105

Beyond PR

JULY 20, 2016

And as the use cases in our multichannel strategy guide show, a mix of media channels – determined by your content and the audiences you’re trying to reach – is key to achieving your communications goals. Keep learning: Guidelines change. Learn how to connect the dots with these tips on communicating relevance.

Media Relations 40

Media Relations Media Local Healthcare 40

Bad Pitch Blog

JANUARY 25, 2010

Bill Sledzik , Associate Professor at Kent State University''s School of Journalism and Mass Communication, reminded us of the need to revisit this old gem. We complied because Bill practices what he teaches and he buttered us up by noting: "Bad Pitch is a primary read in our Media Relations class. ACME has recently moved.

Guidelines 43

Guidelines Engineering Journalism Media Relations 43

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I can’t tell you how many pitches I received that were so bloviated, they would have made Alec Baldwin jealous. Since nos.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. that prefers pitches via e-mail with phone call followup afterward. Siri, find me the top food and wine reporters. in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

OCTOBER 26, 2016

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism. Are you open to cold calls/pitches?

Banking 40

Banking Ethics LinkedIn Financial 40

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . Bylines or longer-form content can be very useful for communicating a brand’s point of view or mission. Branded content pays long-term dividends.

How To 334

How To Media Healthcare Survey 334

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

Construction 62

Construction How To Media Google 62

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Feedback loops.

Media 52

Media eBook Viral Construction 52