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The 22 Responsibilities of PR and What They Entail

Onclusive

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370
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Should Your Organization Mourn Public Tragedies on Social Media?

PRSay

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. the University of Oklahoma; Robert “Pritch” Pritchard, APR, Fellow PRSA, the University of Oklahoma; and Vincent F.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. These audiences demand a higher degree of understanding and sophistication in communications.

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S&T Live Recap: Michele Ewing on Ethics in Public Relations and Data Privacy

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 60
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Surviving in a Pay-to-Play World

Journalistics

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Do you completely disagree and believe journalism ethics are alive and well today? Is there a separation between editorial and advertising?

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. Download our free Path to PR Agency Leadership tip sheet.

Agency 89