PRSay

MARCH 16, 2020

Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria. PRSA and the PRSA Health Academy are taking action to involve members in addressing the communications challenges of the current crisis. To date, T. Research U.S.-specific

Crisis 218

Crisis Communications Publicity Resources 218

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Axia PR

FEBRUARY 23, 2022

The PRSA Code of Ethics is a set of guidelines that helps public relations professionals “navigate ethical principles and applications and is widely regarded as the industry standard,” according to the PRSA student society. These principles include advocacy, honesty, expertise, independence, loyalty, and fairness.

Ethics 118

Ethics Employee Guidelines Communications 118

5W PR

MARCH 13, 2020

Many of our clients have already reached out for assistance in navigating internal and external communication strategies both in preparation for potential COVID impact, or in response to an incident. Crisis Communications Plan. Outline a digital communications plan comprehensive of best practices and guidelines.

Crisis Communications 116

Crisis Communications Crisis Communications Guidelines 116

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know! Todd Defren.

Guidelines 60

Guidelines Social Media Media Privacy 60

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

Communications 72

Communications Guidelines Technology Tools 72

PRSay

JULY 1, 2020

With 36 percent of executive teams being briefed on PR and communications activities on a daily basis, improving our industry’s comfort level with quantifiable measurement, is a worthy quest even against the backdrop of the pandemic. True behavior change doesn’t happen overnight,” Grant said. Rooted in the Barcelona Principles 2.0,

Measurement 170

Measurement Communications Banking Survey 170

Axia PR

AUGUST 5, 2020

So much of PR relies on effective communication, including quoting your executives, citing experts in the field, and crafting news releases. Be sure to check your own organization’s copy editing stylebook on quote attribution as some organizations have different guidelines. Getting the right quote is only half the battle.

Media Relations 118

Media Relations Corporate Communications Guidelines 118

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2023

Here, then are some guidelines for an effective public apology. Take responsibility The epitome of the weasel-word apology is the awkwardly passive “mistakes were made” cliche, which, believe it or not, you can still find in corporate communications statements. Both Drew Barrymore and Rep.

Publicity 343

Publicity How To YouTube Video 343

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 124

Communications Crisis Internal International 124

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

At the same time, there’s a bigger incentive for communicators to do the right thing. A central case study is the story of Bell Pottinger , in which the firm’s expulsion from the Public Relations and Communications Association for ethical breaches was taken by some as proof that the industry code had real impact.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.

Crisis 195

Crisis How To Crisis Management Crisis Communications 195

Onclusive

FEBRUARY 28, 2022

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Keep healthcare staff informed about COVID-19 policies.

Healthcare 88

Healthcare Strategy Communications Policies 88

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. The consultation was distilled into our IDS ethical content guidelines 2021.

Guidelines 171

Guidelines Ethics Study Community 171

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Landis PR

MAY 9, 2022

Successful crisis communications strategizing occurs before an incident. Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Differentiate and prepare your communications appropriately. HubSpot, 10 Crisis Plan Communication Examples (and How to Write Your Own).

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers. 6. Build Social Guidelines. Stop crises before the start.

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

PRSay

JUNE 9, 2022

Additions include a chapter focused on inclusive reporting and editing, with updates on how journalists and communicators should cover and refer to disabilities, race, gender and sexual orientation. Terrorism and terrorist should only be used when attributed to authorities, AP’s revised guidelines say.

Guidelines 134

Guidelines Storytelling Report Community 134

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Cision

JULY 18, 2017

It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.

Case Study 150

Case Study Strategy Communications How To 150

Bianchi Biz Blog

AUGUST 3, 2023

While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, summarizing reports and more, a formal policy can address issues, mitigate risks and provide guidelines for responsible usage.

Automotive 78

Automotive Policies Employee Corporate 78

Deirdre Breakenridge

SEPTEMBER 12, 2018

It’s important to be aware of the history preceding today’s ethical guidelines as provided by the Public Relations Society of America , the Chartered Institute of Public Relations , and other professional societies. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor of Communication at the University of Tampa (FL).

Ethics 314

Ethics Guidelines Knowledge Base Education 314

5W PR

OCTOBER 2, 2023

Upholding ethical principles ensures that the influence is wielded responsibly, promoting positive social change and responsible communication. Adhering to ethical guidelines helps PR professionals avoid legal pitfalls that can arise from misleading or dishonest communication.

Ethics 88

Ethics Guidelines Reputation Privacy 88

5W PR

MARCH 11, 2024

Open communication, mutual respect, and an appreciation of their creativity are key. Provide clear influencer marketing campaign guidelines but also allow them the freedom to infuse their unique style and voice, which resonates with their followers. Transparency and compliance Remember, trust is mutual.

Marketing 78

Marketing Guidelines Fashion Data 78

Agility PR Solutions

OCTOBER 6, 2020

As communicators, Tier One takes great delight in finding new ways to craft our clients’ stories. As writers, we’re massive word nerds who strive to be clear, concise, and up to date on the latest grammar and punctuation guidelines.

Content Marketing 161

Content Marketing Guidelines Marketing Communications 161

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise.  3.    Institute Brand Guidelines to Navigate your Communications  . Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising. These audiences demand a higher degree of understanding and sophistication in communications.

Technology 170

Technology Strategy Privacy Healthcare 170

5W PR

JUNE 9, 2023

Providing Clear Brand Guidelines Clear guidelines are necessary for brand ambassadors to maintain consistent messaging and representation. These guidelines should include the brand’s key values, tone of voice, visual aesthetics, and specific content requirements. User-generated content is a powerful tool for brands.

Brand 88

Brand Branding How To Guidelines 88

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

The news that the president and several members of his inner circle have contracted the virus resulted in “worst-practices” communications by the White House. The post The Price Of Losing Credibility appeared first on Crenshaw Communications. No one seems to believe anything anymore.

Government 310

Government Crisis Guidelines Report 310

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Talk about raising community spirits! How do we persuade Gen Z-ers to follow social distancing guidelines? The post Best Brand Moves During The COVID-19 Pandemic appeared first on Crenshaw Communications. Olive’s plea – and the brand’s response – was even picked up by CNN. I hope she shared.

Hotels 282

Hotels Brand Branding Guidelines 282

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Our team built a research report around the state of data quality with the goal of communicating Lotame’s credibility and leadership around those issues, which are paramount in the ad tech category. Bylines or longer-form content can be very useful for communicating a brand’s point of view or mission.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Entrants should definitely read the fine print in the rules/guidelines before entering. By the same token, U.K.

B2B 295

B2B Industry Company Case Study 295

5W PR

SEPTEMBER 28, 2020

A company’s PR voice is the particular personality and style that it takes on while communicating with the target audience. This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases.

Publicity 158

Publicity Guidelines How To Social Media 158

Axia PR

DECEMBER 1, 2023

PRSA Unveils New Guidelines for Ethical AI Use in PR PR Lessons Learned from Cyberattack on the World’s Largest Bank 60-Second Close: Lightning-Fast Adaptation is a PR Firm's Secret Sauce

Guidelines 71

Guidelines Banking Ethics Crisis Communications 71