ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business? Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine. Does every startup need an outside agency?

Agency 205

Agency Pitching Internal International 205

PRSay

AUGUST 30, 2022

A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. But communicating on video requires practice and rehearsal.

Employee 87

Employee Real Estate Video Internal 87

PR in High Definition

APRIL 9, 2019

Clearly, every brand is unique, but we have seen a range of similarities and differences in how the two types of organisation do and should communicate. From a communications point of view, this freedom can be really important – being able to experiment and ‘fail fast’ is a core tenet of modern business and comms.

Communications 48

Communications Exercises Fashion Newspapers 48

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Striking a Balance Between Independence and Loyalty. Questions Are the Answer: How to Look Inward for an Outward Purpose.

Employee 62

Employee Leadership Exercises Mobile 62

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. This applies to everything from the leadership structure of your company to the language you use to name and refer to your crisis teams (more on this below).

Crisis Management 176

Crisis Management Government Crisis How To 176

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak.

Government 132

Government Crisis Exercises Retail 132

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact.

Financial 148

Financial Employee Leadership Training 148

Stephen Waddington

JULY 29, 2020

Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence.

Tools 100

Tools Analysis Technology Internal 100

PRSay

APRIL 11, 2019

On May 10, Heathere Evans, APR will lead a workshop in Los Angeles titled “Emotional Intelligence: The Next Frontier for Communication Pros.” In the work I do as a mentor and leadership coach, I see over and over again how hard we are on ourselves. Here are some exercises to inspire healthy improvement in both ourselves and in others.

Exercises 155

Exercises Leadership Instagram LinkedIn 155

Communications Conversations

SEPTEMBER 10, 2020

Outside of media relations, I spend time focused on daily, weekly and monthly reports showing out progress for company leadership. Starting in late-February, our task force got going, communicating with clubs and with members. Outside of work, I really appreciate having extra time in the morning for running and exercise.

Radio 167

Radio Journalism Interviews Energy 167

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet.

Exercises 198

Exercises Google Writing Blogging 198

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. Do work backward. Don’t let budgets hamstring your thinking.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing is a strategic communications program that can produce leads, but how you do that has to be subordinate to the audience building goals if you want the program to be successful. This is an exercise that occurs over months and years.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Presspage

MAY 6, 2017

Most communicators expect to have to deal with a crisis situation at some point in their career. The statements have been vetted and approved by the university leadership and would only need slight updates if they were ever needed.” ” Download a 5-Step-Guide to do a dry run for your crisis communications.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 88

Strategy Analysis Small Business Measurement 88

PR 20/20

JUNE 9, 2020

We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. We also eliminated drop downs in the header’s navigation, and added more calls-to-action and a more strategic internal linking structure. Below, check out our new mission and vision statements.

Web 60

Web Internal International Storytelling 60

Sword and the Script

FEBRUARY 27, 2018

I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. In other words, the way a CEO finds your company is likely to vary widely than the intern. If you enjoyed this post you might also like: B2B Underestimates Effects of Thought Leadership on Sales. Talk to Us !

B2B 66

B2B Trade Shows Survey Study 66

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

Leadership 55

Leadership Employee Airlines Construction 55

Melissa Agnes

AUGUST 29, 2016

Just the act of undertaking this type of exercise with your entire crisis team will provide a level of competence and preparedness that will help mitigate the effects of stress if that crisis were to occur. For example: Defining the difference between an issue and a crisis will help mitigate the potential overreaction to an incident.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

PR Conversations

MAY 1, 2017

Heather: Catherine, you mentioned that communicators working to help others during and after natural disasters in recent years in New Zealand may be suffering the same effects as the people they are trying to assist, yet have to suppress their emotions, seemingly indefinitely, in order to get the job done.

Crisis 63

Crisis Crisis Management Leadership Training 63

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. That’s a great check the box exercise. We look at governance practices. When we last spoke it was about 180.

Ethics 70

Ethics Training Financial Survey 70

Scott Public Relations

JUNE 26, 2020

There are two major issues here that impact the practice of communications. Of particular relevance to this content is Section 230 of the Communications Decency Act, which makes it clear that content is the responsibility of the writer, not the publisher. It’s an exercise in futility. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. That’s a great check the box exercise. We look at governance practices. When we last spoke it was about 180.

Ethics 52

Ethics Training Financial Survey 52

prTini

JANUARY 10, 2017

Now, I usually avoid making comparisons between raising my three-year-old and business leadership, but this idea of evaluating choices had me thinking. The more specific you can be in laying out the exact series of actions that were taken, the more your team will benefit from the exercise. “Could you have made a better choice?”.

Case Study 28

Case Study Comparison Interviews Study 28

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? One truism has stood the test of time, no matter what aspect of PR or communications you practice. Here’s what they’ve learned: Arik Hanson. I promise.".

Travel 48

Travel Exercises Corporate Internal 48

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. At the 30th pushup, the instructor decided to end the exercise. 11 Evil Leadership Techniques. link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well.

Internal 67

Internal International Conference Public Affairs 67

Prohibition

DECEMBER 13, 2021

After evaluating the situation, a decision must be made whether to engage in the next steps of crisis management: containment, control, and communication. It is necessary to help develop lines of communication in order to make sure that every employee knows his / her role in the event of an emergency. Setup a crisis communication team.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Ethical Voices

JANUARY 22, 2024

As you know from our ethics, both in how you represent yourself, how you communicate, and protecting the public interest, all of those were violations of what we subscribed to, and so we had to walk away, just absolutely say no to that. We can’t compromise on how we communicate, and yet we see it happening every day.

Ethics 77

Ethics How To Training Employee 77

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. What are some best practices for other communicators? 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Just Who Are These Highly Productive World-Class Communicators? I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

FEBRUARY 3, 2012

She says, “This post is about what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy , stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand. ” Yes. Or, I should say, mismanaged.

Policies 111

Policies Nonprofit Crisis Communications Financial 111