article thumbnail

Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Deirdre Breakenridge

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. It’s a do “good” and do “no harm” approach.

article thumbnail

ICON 2023 Q&A: Talking Crisis Communications With Amazon’s Barbara Agrait

PRSay

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” How can communicators who are not used to it adjust to working in crisis-at-any-moment environments? That’s the last thing you want to do as a communicator.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Public Relations Is King During A Crisis

Onclusive

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. There is simply no better instrument during a widespread crisis than communications. People need more right now. People need great stories.

Crisis 464
article thumbnail

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. They interpret backlinks as “votes” for the content.

article thumbnail

Communicators Can Help Americans Vote in 2020

PRSay

With voting rules varying from state to state, communicators can help Americans understand the logistics of receiving and casting their ballots, according to representatives of voting-rights organizations who participated in an Oct. 6 webinar sponsored by PRSA’s Diversity & Inclusion Committee. Check Vote411.org

article thumbnail

How United Airlines Is Communicating Its Vaccine Mandate to Employees

PRSay

We are doing this for the health and safety of all of our employees,” Steven Restivo, United’s vice president of global communications, said during a livestream webinar on Sept. Communicating the vaccine mandate. Make employees your communication priority. Keep employees up-to-date on the state of the pandemic.

Airlines 170
article thumbnail

The Sword of Certainty: Information is Power

Doctor Spin

Being informed and granted a bigger picture is a typical leadership privilege. At the 30th pushup, the instructor decided to end the exercise. 11 Evil Leadership Techniques. link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do