ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. They discussed the ethics of data sourcing and activation to a packed room in Aria.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. To show leadership during a serious crisis situation. Here are some of the most common. . To launch a key product.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users. If you lose, I win.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 130

Technology Study Communications Survey 130

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

Deirdre Breakenridge

JANUARY 10, 2022

The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. The first step of this roadmap is to discuss preferred ways of communicating.

Blogging 263

Blogging Construction Groups Meeting 263

PRSay

APRIL 25, 2018

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. I may fear for the sanctity of my private data. The hashtag #DeleteFacebook started trending. I may be upset by Facebook’s lack of ethics.

Facebook 135

Facebook Privacy Data Survey 135

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. Consumers expect company managers to act ethically and responsibly; to deliver consistent, stable performance; and to provide frequent, credible communication.

Study 105

Study Consumer Company Privacy 105

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Shift Communications

AUGUST 29, 2023

Building a successful AI PR program to achieve this requires: A unique narrative and ownable “white space”; Ongoing creation of high-value PR “assets” to share that narrative frequently (data, human interest stories, corporate news pipeline, etc.); The corporate leadership opportunity right now is big.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Five crisis PR first responses. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. While brands can share links to Threads posts on Instagram stories and its bio to cultivate a following, you’re still annoyingly starting from scratch. e mre akkoyun ] The post Should You Join Threads?

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.

Brand 111

Brand Branding Survey Customer Service 111

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Get on the same page as marketing. PR is all in the timing.

Writing 136

Writing How To Pitching Privacy 136

Stephen Waddington

MAY 8, 2018

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity.

Communications 63

Communications Healthcare Print Community 63

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Set up dedicated channels in a secure messaging app to ensure that executives and crisis team members have a safe way to communicate if your company’s email servers are offline or potentially compromised.

Crisis 146

Crisis Insurance Insurance Exercises 146

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What staffing are we going to do, our financial data, HIPAA issues? I had a great leadership team.

Ethics 78

Ethics Privacy Data Financial 78

Ishmael's Corner

FEBRUARY 26, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Media Relations Under The New European Data Protection Law appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. I like the whooshing sound they make as.more.

Media Relations 63

Media Relations Data Agency Storytelling 63

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Most importantly, a funding announcement should set the stage for a newsstream that communicates the company’s longer-term strategy and enables stakeholders and others to “connect the dots.” These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

Many tech-oriented narratives, from ongoing privacy breaches to Facebook’s role as a tool for Russian disinformation in the 2016 election will be discussed for months and years after the fact. Data breaches and hacks have become almost a daily occurrence, necessitating a steady stream of reusable content. Choose the right media.

Pitching 136

Pitching Media Privacy YouTube 136

Flack's Revenge

FEBRUARY 3, 2021

Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Your success in communicating with journalists, who may not be tech wonks, will hinge on breaking your tech down in simpler terms. But it is not a great idea to leave this to chance.

Technology 177

Technology Comparison Case Study Privacy 177

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. These examples will provide your team with strategies on how to communicate effectively and reboot your reputation in the public eye. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Shift Communications

SEPTEMBER 21, 2017

New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. These limit security PR pros to product news (which no one covers), trend news (which is overly noisy), and their own data (which reports are questioning more and more). Offer something legitimate.

B2B 60

B2B Leadership Crisis Communications Technology 60

PRSay

NOVEMBER 16, 2016

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate.

Privacy 60

Privacy Ethics Mobile Big Data 60

PRSay

JUNE 11, 2019

As head of business development for Makovsky Integrated Communications , I attend networking conferences in many different customer niches. Yes, a device is installed in your car to track your mileage, which gives some people privacy concerns. Once again, it’s crucial for communicators to understand these advances.

Insurance 140

Insurance Insurance Sports Telecommunications 140

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Communicating why it matters to marketers was the first step in unpacking the challenge. Unpacking the Challenge: How to Help Marketers Understand & Apply AI.

Case Study 92

Case Study Study Brand Branding 92

Mark My Words

JULY 29, 2016

There is something intrinsically admirable to survival, and this is something that is often underestimated by communicators. Yet still he remains the resounding frontrunner in the seemingly endless Labour leadership tussle. For brands in crisis or disrupted technology the future is always all or nothing.

Privacy 60

Privacy Ethics Technology Leadership 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

David PR Group

JUNE 8, 2017

And this is not new data, so I bet the number is higher.). Nearly 40% found positive information like undisclosed leadership roles and community service. They often find reasons to hire a person: personality seen as a good fit, applicant is well-rounded or candidate has good communications skills.

Privacy 66

Privacy Reputation Google Engineering 66

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Data points drive press. Often companies have surveys or case studies that contain great data points. Data points can go a long way. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. Employee communications practitioners, by their very definition, have a focused audience. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve. It drew 300+ attendees and dozens of sponsors in the inaugural year.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. A great data divide. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Ishmael's Corner

FEBRUARY 26, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post GDPR in PR: A European Law That Impacts Everyone appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. I like the whooshing sound they make as.more.

Storytelling 84

Storytelling Communications Publicity Privacy 84

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. One new product for Cision.

Software 123

Software Pitching Ethics Privacy 123

Presspage

AUGUST 12, 2022

Or – at the other end of the yardstick – a persistent and vast communications breakdown with costs in the millions gets ignored because it isn’t obvious to your stakeholders. It’s purpose-built for the enterprise communications function, integrating the diverse needs of multinationals and the collaboration needs of large teams.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78