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How to Put the Creative into Public Relations

Landis PR

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. Creativity rarely strikes when conditions remain static.

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Six Ways You Can Make Criticism Constructive When It Comes to Communications

Barokas

Effective managers know how to praise their reports for valued contributions, but are likewise adept at identifying and effectively communicating areas of improvement. Communication is a two way street. But honest dialogue about what’s working and what needs work motivate creativity, hard work and improvement. Follow-up .

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Top PR Insights From 2023 – It’s More Than AI!

ImPRessions - Crenshaw Communications

What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight. Here’s to putting the knowledge to good and constructive use! appeared first on Crenshaw Communications. Otherwise, we risk declining professional standards.

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PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative.

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google. But there’s no need to fear data!

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. Again, communication is key. . Explain what is required . It’s PR, not ER.

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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.