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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Just ask Google. But there’s no need to fear data!

Analytics 170
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

It can create transparency, clarify uncertainties, and transform potential crises into platforms for constructive dialogue. These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation.

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Are You Ready for the Metaverse?

PRSay

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. Funded by investors and exchange-traded funds (ETFs), video game developers and programmers are working full-time to construct this brave new world. Roblox Corp., Smith, M.S. ,

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. PR pros can take note of the creativity and diversity of the movie’s coverage. This retrospective examination could offer key learnings for those in the field.

Film 130
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PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. We at Crenshaw Communications do not have a “tips & tricks” section, but we do offer headshots – simply to put a name to a face. The post PR Guide to Stellar Briefing Books appeared first on Crenshaw Communications.

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Behind the Headlines With Ashley Simmons

Cision

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. What drew you to the field of public relations and communication? What are some of the key components of a successful communication strategy?

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Questions are the Key to AI and Ethics

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96