PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 172

Exercises Education Case Study Nonprofit 172

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club. Share it!

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. in Journalism and a minor in Integrated Marketing Communications. From weekly intern cohort meetings to one-on-ones with managers, team members and supervisors, The Hoffman Agency has shown their dedication to developing a sense of community within the agency.

Storytelling 68

Storytelling Journalism Internal International 68

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. David Sawyer.

Communications 104

Communications Community Measurement Study 104

Stephen Waddington

APRIL 18, 2020

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. Please ignore my grumpiness about lockdown motivators.

Media 83

Media Crisis YouTube Television 83

Marketwired

MARCH 8, 2016

Communications professionals know that there’s no shortage of offerings all around us. What does a team brainstorm session look like in one of the most-engaged online PR communities today? Which tools their international team relies on for collaboration . Get organized with internal communications tools.

Internal 100

Internal International Exercises Tools 100

Communications Conversations

DECEMBER 6, 2022

Manage social communities on a daily basis (definitely). Keep in mind, many of these responsibilities are public-facing, so screwing up and making mistakes has bigger consequences than some other similar roles (internal comms, for example). Manage social ad budgets and programs (again, sometimes). I could go on. And pressure is high.

Transportation 74

Transportation Social Media Exercises Energy 74

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Stern + Associates

SEPTEMBER 22, 2022

A trade-off mindset between the four domains of life ­– work, family, community and self (mind, body and spirit) – prevents us from leading and performing as effectively as we would like. Going Beyond Work/Life Balance for True Mental Health. But harmony is possible, says renowned Wharton Professor Stew Friedman.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing is a strategic communications program that can produce leads, but how you do that has to be subordinate to the audience building goals if you want the program to be successful. This is an exercise that occurs over months and years.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

FEBRUARY 27, 2018

The consulting community seized on this and published white papers, and reports, and diagrams all attempting to visualize the complexity of the buyer’s journey. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. How B2B Marketing Can Get More out of Trade Shows.

B2B 66

B2B Trade Shows Survey Study 66

Waxing UnLyrical

JULY 11, 2019

But no matter its origin story, every business needs a defined purpose — a core goal that, while contrived, communicates its style and intent. Mix internal images with UGC. Your purpose should be communicated, however subtly, through everything you do and every representation of your company.

Company 84

Company Brand Branding How To 84

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. That’s a great check the box exercise. Are they allowing employees to use it internally in their communications with clients or otherwise?

Ethics 70

Ethics Training Financial Survey 70

Burrelles Fresh Ideas

JUNE 20, 2023

Influencer marketing and user-generated content (UGC) are both valuable strategies in digital communications, but they differ in several key aspects. I first became aware of him as the founder of Fit Men Cook, his online community that encourages men and women to eat healthy while staying fit with interesting ideas on getting exercise.

Brand 40

Brand Branding Local Instagram 40

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. That’s a great check the box exercise. Are they allowing employees to use it internally in their communications with clients or otherwise?

Ethics 52

Ethics Training Financial Survey 52

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. Tools were benchmarked against the GBOK framework by an international group of practitioners. The exercise was highly subjective – hence so is the analysis and interpretation of the data. AI tools in PR?

Analysis 60

Analysis Technology Tools Exercises 60

Scott Public Relations

JUNE 26, 2020

There are two major issues here that impact the practice of communications. Of particular relevance to this content is Section 230 of the Communications Decency Act, which makes it clear that content is the responsibility of the writer, not the publisher. It’s an exercise in futility. What Does the Law Say?

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). Lessons from NATO for Leading the Way in Digital Communication.

Education 40

Education Measurement Government Interviews 40

PR Conversations

MAY 1, 2017

Heather: Catherine, you mentioned that communicators working to help others during and after natural disasters in recent years in New Zealand may be suffering the same effects as the people they are trying to assist, yet have to suppress their emotions, seemingly indefinitely, in order to get the job done.

Crisis 63

Crisis Crisis Management Leadership Training 63

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

The first rule of crisis communication is to acknowledge the problem as quickly as possible. Most companies develop crisis communication plans that deal with several possible crisis situations. Public health safety information, such as a product recall, should be communicated as soon as possible.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Team members are more confident. Weekly Updates.

Training 72

Training How To Course Software 72

Prohibition

DECEMBER 13, 2021

A crisis is distinguished from routine disruptions by its potential for threat and harm to the reputation or physical assets of an individual, organisation or community. After evaluating the situation, a decision must be made whether to engage in the next steps of crisis management: containment, control, and communication.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The temptation to replace thoughtfully considered and strategic communications with foolish antics. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Media relations is hard and getting harder.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. The exercise is a useful reflection on what happened over the course of this past year. Communications Influence with the C-Suite Grew.

B2B 116

B2B Marketing Survey Software 116

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. What are some best practices for other communicators? 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

Waxing UnLyrical

APRIL 7, 2011

But have you stopped to consider that when you are constantly communicating with your employees, sharing the good and the bad honestly, giving them a behind-the-scenes look at what’s going on in other departments and with the business overall, that they could be your secret weapon , the best way to grow your community?

eBook 82

eBook Employee Exercises Community 82

Reputation Us

JANUARY 4, 2016

Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others. Strategy #2: Have a Crisis Communications Plan that Includes Social Media.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Just Who Are These Highly Productive World-Class Communicators? I'm writing a blog post on how the best communicators "go deep" and get stuff done. Expert communicators (like you) who I know have prodigious outputs.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

DECEMBER 6, 2016

Editor's Note: This post was originally published on Marketing Artificial Intelligence Institute (MAII), a new community for modern marketers created and powered by PR 20/20. Additionally, any time you communicate the findings of an internal report or dataset, you’re also telling a story. This is a startling claim.

Content Marketing 40

Content Marketing Marketing System Technology 40

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. Ethical issues with creating your own echo chamber.

Ethics 78

Ethics Employee Communications System 78

PRSay

AUGUST 8, 2022

The following is an edited transcript of the conversation: What do the survey results show about the importance of communications and when company executives should speak out on controversial topics? There was a question: “Do CEOs need to be excellent communicators to be successful?” It’s an exciting time to be a communicator.

Employee 177

Employee Survey Policies Leadership 177

Deirdre Breakenridge

JANUARY 3, 2018

I want to thank Corina Manea , founder of NutsPR and Chief Community Officer at Spin Sucks, for recommending The Miracle Morning and the Power of Habit. The Agony of Decision : I had the pleasure of reading Fred Garcia’s earlier book, The Power of Communication and was blown away. E = Exercise. Then, there’s A.G.

Crisis 0

Crisis Journalism Hotels Case Study 0

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. A large part of your audience communicates via this medium. The result? Are you up to speed?

How To 60

How To Software System Employee 60