Shift Communications

DECEMBER 6, 2021

More than a year later, these DE&I communications and programs are entering their sophomore phase, where enthusiasm has tempered and calls for action go unanswered. CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. Communicate regularly.

Communications 78

Communications Employee Financial Community 78

PR 20/20

FEBRUARY 12, 2019

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. Personality Assessment. Condense Writing.

Exercises 47

Exercises Marketing Writing Examples 47

PRSay

AUGUST 6, 2021

Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues. Make time to exercise. Your chosen form of exercise should be one you enjoy and find relaxing. Running is my release. Schedule it if need be.

Exercises 176

Exercises Energy Groups Consumer 176

5W PR

FEBRUARY 19, 2024

It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality. Clearly communicate ingredients, sourcing practices, and scientific backing behind any claims the company wants to make. Offer apps, guides, or online communities to support their progress.

Consumer 78

Consumer Industry Brand Branding 78

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession.

Case Study 201

Case Study Conference Exercises Print 201

Solo PR Pro

FEBRUARY 20, 2024

Below are three strategies that can help you make the transition from agency to solo: Clear Communication : Whether it’s clients, stakeholders, or colleagues, convey your intent with clarity and assurance. By choosing to scale down thoughtfully, you're exercising the flexibility that you have in running your own business.

Agency 96

Agency Exercises Strategy Internal 96

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes.

Corporate 86

Corporate Communications Crisis Management Crisis 86

PRSay

JULY 2, 2018

The program’s mission is to increase public understanding of national defense by giving American business and community leaders the opportunity to directly observe and engage with the U.S. As a professional communicator, I consider the conference to be a model influencer-outreach campaign. Lessons for communicators.

Communications 111

Communications Public Affairs Conference Exercises 111

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Deirdre Breakenridge

SEPTEMBER 6, 2016

In 2011, I was hired at the University of Louisville as an assistant professor in strategic communications and one of the main tasks I was asked to do was to create a new social media class to offer not only to our students in our department but for the university as well. How did I get started teaching social media?

Social Media 150

Social Media Exercises Media Resources 150

Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” Takes the time to communicate through videos. Communicates in earnest and follows up with action. What stood out immediately from the article appeared in the first sentence.

Ethics 218

Ethics Exercises Energy Corporate 218

Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 170

Exercises Education Case Study Nonprofit 170

PRSay

SEPTEMBER 13, 2021

PRSA members may access the ESA in the Ethics in Communication Community Library on MyPRSA.). Thanks to countless hours of drafting and debate by BEPS members over the years, the exercise plan already exists in the ESAs. Mark Dvorak, APR, Fellow PRSA, divides his time between Golin and his own communications consultancy.

Ethics 170

Ethics Analysis Case Study Exercises 170

The Hoffman Agency

MAY 25, 2023

For those in the fast-paced world of communications, tending to mental health can pose as an afterthought. From embracing mindful coffee breaks to disconnecting from technology, Hoffman’s tips will help you manage stress and prioritize your emotional well-being to stay on top of your communications game. Know your limits.

Communications 36

Communications Exercises Creativity Technology 36

PRSay

APRIL 8, 2020

“Leaders should be trying to put themselves in the shoes of others to consider how the current situation might be affecting them,” says Stansell, chief communications officer for Children’s of Alabama , the pediatric health system based in Birmingham. Being the best version of yourself.

How To 190

How To Crisis Employee Resources 190

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. Ethical issues with creating your own echo chamber.

Ethics 78

Ethics Employee Communications System 78

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The temptation to replace thoughtfully considered and strategic communications with foolish antics. Yet the voice of reason isn’t just ethical, it’s an inspirational way to communicate. Media relations is hard and getting harder.

Survey 377

Survey Media Relations Media Ethics 377

PRSay

AUGUST 8, 2022

The following is an edited transcript of the conversation: What do the survey results show about the importance of communications and when company executives should speak out on controversial topics? There was a question: “Do CEOs need to be excellent communicators to be successful?” It’s an exciting time to be a communicator.

Employee 172

Employee Survey Policies Leadership 172

PRSay

JUNE 28, 2022

In the immediate aftermath of an accident or tragedy, communicators might be tempted to immediately provide an accounting or explanation of what has happened. Despite very public and memorable examples, communicators seem to learn this lesson the hard way. Learning from the past. Reach her at mspaeth@spaethcom.com.

Conference 180

Conference Crisis Training Public Affairs 180

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Undoubtedly the pressures and volatility of working in PR/communications ( as I discussed recently with Nigel Sarbutts ) contribute towards feelings of losing control and being unhappy at work. David Sawyer.

Communications 104

Communications Community Measurement Study 104

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Since media coverage isn’t a one-and-done exercise, several strategies go into achieving the right coverage and using the coverage in effective relationship building and sales marketing. Know the Target Audience.

Media 103

Media Exercises Study Social Media 103

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

There were critics on both sides — those convinced that shareholder interest should remain the only corporate priority, and those who dismiss the whole thing as an empty PR exercise. They’re also answering to a customer base and workforce that want sensible action to protect communities. They know the price of inaction.

Leadership 156

Leadership Corporate Energy Government 156

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. The crisis has given us a renewed appreciation of health workers, people in front line roles, and the scientific community. Communities have been strengthened through the crisis.

Government 132

Government Crisis Exercises Retail 132

Burrelles Fresh Ideas

NOVEMBER 28, 2023

Mental health is especially important for those who communicate and interact with the public. Whether you work in public relations, corporate communications, marketing communications, social media, or community relations, you communicate and make better decisions when you’re mentally and emotionally aware.

Financial 95

Financial Social Media Exercises Communications 95

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. I think organizations have always had to deal with multilateral communication, but they often didn’t realize it.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. Community: This is old ground for PR people: it’s not just your customers, but the people who influence our customers. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Reputation Us

FEBRUARY 9, 2021

Is communication (or lack thereof) one of your company’s biggest issues? The Message Unity Training will address how to speak in a unified voice (“sing from the same song page”), address both general and challenging questions, and be prepared to communicate details about the organization.

Training 78

Training Exercises Customer Service Interviews 78

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. We’ll see an investment in owned media and social channels We know from tracking the CIPR State of the Profession and European Communication Monitor how PR practice has been changing and its impact on skills over the decade.

Crisis 151

Crisis Government Energy Community 151

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. 5 solo PR pros advise on crisis communications. Joe Culotta, What's Up Communications. the path forward becomes a manageable exercise that can draw upon best practices proven to deliver results over both the short- and long-term. If we panic, they panic.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

PRSay

OCTOBER 5, 2020

As the leader of a communication agency that has been virtual since its founding seven years ago, I’ve learned a lot about what works — and what doesn’t — when it comes to building a thriving remote culture. Challenge: Preventing lost communication and collaboration. At Belle, one of our “ Core Belle-iefs ” is to “Communicate.

How To 180

How To Employee Survey Exercises 180

Cision

AUGUST 30, 2016

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. This isn’t the Communications Only Club. Share it!

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

NewsWhip

MAY 8, 2020

This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. Other articles examine the benefits of exercise when it comes to mental health, with examples from many big publishers. .

Brand 142

Brand Branding Exercises Healthcare 142

Stephen Waddington

MAY 2, 2020

Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Stephen Waddington

MAY 9, 2020

COVID-19 has led to a massive upheaval in how organisations communicate. Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Here's the issue.

Brand 157

Brand Branding Travel Crisis 157

Masters in Communications

MAY 28, 2019

Here we will discuss the effects of stress, how it can affect communication, and best methods to overcome stress. How Does Stress Affect Communication? Another way that stress manifests is through communication. This can have a negative effect on your communication skills. The same is true for academics.

Communications 49

Communications System Energy Study 49