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Communicating Sustainable Practices in Your Fashion Brand

5W PR

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. There are some ways that fashion brands can effectively communicate their sustainable practices.

Fashion 88
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Do Companies Bear Responsibility to Address ‘Environmental Justice’?

PRSay

Among business leaders, communications strategists and social impact/social justice experts, just one-third of survey respondents are satisfied with the actions companies and C-suite leaders are taking to address “environmental justice,” new research finds.

Company 131
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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114. It’s time to face the music.

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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. How to know if your risk communications work Communicating your public awareness and risk messages is the easy part.

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How Reddit and NewsWhip are helping reporters stay ahead of the news

NewsWhip

Whether it’s a chemical taste in a popular rotisserie chicken in the Costco subreddit or gaining a real-time glimpse of employee attitudes about a policy change at Target, the embed feature adds a new dynamic and depth to stories that a reporter could ever hope to source working the phones or on-location.

Reddit 147
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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. Fun has a physiological impact in the brain, with studies showing that it increases serotonin levels — the chemical that regulates many basic processes like sleep, memory and mood. Fun is healthy. Fun can boost energy levels too. Have fun with fun.

Consumer 153
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Cooling our jets: anger literacy in communication

The Stalwart Blog

Stress chemicals can actually shut down our cortex, the thinking part of our brain, and activate the limbic system which is all about fight, flight, freeze or faint. The universe is telling us that it’s absolutely essential we cool our jets when communicating regardless of form or function. I never use the red face emoji!