Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. A business case can also help you demonstrate the value of PR and communications for your brand. What is a business case?

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

Bianchi Biz Blog

FEBRUARY 1, 2024

In this first blog post in the series, Judy Kuramata of Integrate Communications describes the business and communications environment in Tokyo, Japan and offers advice on navigating her home market. Effectively navigating Japan’s communications and PR landscape demands a nuanced approach.

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic and the U.S.

Healthcare 379

Healthcare Reputation Mobile Conference 379

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. It’s also an opportunity to communicate a strong point of view and offer insights about what it means and what business customers should do. Have a plan in place.

B2B 256

B2B Pitching Conference Privacy 256

Reputation Us

FEBRUARY 27, 2024

Two categories must be considered, according to Lloyds of London. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ). Later series will explore 3) influencers and marketing; 4) customer loyalty; and 5) staff retention. Your company’s good name is one of your greatest assets.

Reputation 78

Reputation Corporate Insurance Insurance 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

MAY 11, 2022

It’s where top execs and journalists come together to preview what the year may hold for the category. It’s where top execs and journalists come together to preview what the year may hold for the category. People usually think of media pitching and press releases when they think about public relations. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. It’s also an opportunity to communicate a strong point of view and offer insights about what it means and what business customers should do. Have a plan in place.

B2B 156

B2B How To Pitching Conference 156

Presspage

NOVEMBER 3, 2021

As communications teams face an increasingly complex multi-stakeholder world, Presspage helps maintain accuracy, consistency, and velocity. PressPage’s mission is to automate parts of the external communication workflow to free communications teams so they can invest more time in strategy, relationships, and creative development.

Software 78

Software Corporate Reputation Creativity 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not?

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . But within a storm there are underlying patterns.

Media 88

Media Data Reddit Crisis 88

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? The recession of 2008 changed housing. Click any image for a higher resolution. >>>

Study 131

Study Publicity Survey Internal 131

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

JULY 14, 2016

I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). How does a communications professional manage the risk of breaking news? Fortunately for all of us, such disasters are rare. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

PR in High Definition

OCTOBER 19, 2017

The categories were created by a self-selecting algorithm, which aggregated data based on user activity on pages and feeds, rather than individuals’ profiles, from each of its two billion active monthly users. And second, what should you do as a communications professional if they do misbehave? This raises two questions in my mind.

Ethics 67

Ethics Crisis System Training 67

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Mainstream media.

Airlines 180

Airlines Reputation Journalism Crisis 180

Newsfile

MAY 11, 2023

Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. ESG Investment is expected to more than double over the next three years.

Writing 52

Writing Energy Training Education 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Most importantly, a funding announcement should set the stage for a newsstream that communicates the company’s longer-term strategy and enables stakeholders and others to “connect the dots.” But they usually fall short as a company grows and sees a need for a more coordinated PR effort. But we in public relations do.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictions usually include some element of aspiration.

Marketing 167

Marketing Employee Content Marketing Training 167

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. We don’t recommend an adversarial or “no comment” response, which is usually guaranteed to provoke unwanted digging and create bad feeling.

Interviews 160

Interviews Media Local Privacy 160

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. There’s a PR tech question in there too!

Software 101

Software Analysis Data Tools 101

Stephen Waddington

MARCH 24, 2019

Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low. He’s also an inspiring storyteller and author.

Tools 69

Tools Insurance Insurance Handbook 69

Stephen Waddington

JULY 29, 2018

We are faced with a crisis concerning the use of data, the manipulation of our data, and the targeting of pernicious views.” “In A new Government Select Committee report tackles fake news, foreign interference in elections, and the EU Referendum. Along to way you hear from the 60 witnesses that the committee called.

Government 63

Government Social Media Report Media 63

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Nothing beats acknowledgment by industry peers for a job well done. Stay educated.

Writing 149

Writing Education Pinterest Creativity 149

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. Industries such as hospitality, travel, entertainment, and food service suffered greatly. Others found ways to launch or pivot and rise to success from this unique situation. What once worked was no longer applicable. Cleaning boom.

Travel 52

Travel Film Guidelines Consumer 52

PRSay

APRIL 18, 2016

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. They also legitimately (in my view) object to the fact that that Web ads collect information about users that is then communicated back to publishers and advertisers without their knowledge nor consent.

Ethics 60

Ethics Web Advertising Advertising 60

NewsWhip

MARCH 31, 2021

He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. Follow Bryan on Twitter: @bryanpedersen.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

AUGUST 19, 2017

We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. “We We like to debate the knobs and dials of communication, but do not have a clear strategy for our brands first.”. I couldn’t agree more and have forecasted that the lack of marketing strategy is a looming talent crisis.

Leadership 62

Leadership Study Analytics Survey 62

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. I had been gone for a total of about 18 months. Things were different.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Bad Pitch Blog

MARCH 18, 2014

It marks the accomplishment, gives someone that cares a permalink to the information and all without burning out your hard-earned lines of communication with the media. If you would rather not receive future communications from FLACK , please go to URL FLACK NAME FLACK ADDRESS <<< #trending: Our Company Sucks!

Web 67

Web Mobile Pitching Crisis Communications 67

Beyond PR

MAY 1, 2017

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. But first…. Is There a Compelling Reason for Your Content to be Live?

Facebook 63

Facebook Video How To Retail 63