Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 59

Agency Creativity Examples Conference 59

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. Understanding key terms can help ease the transition for those new to the category.

Conference 319

Conference Privacy Leadership Data 319

ImPRessions - Crenshaw Communications

JULY 14, 2021

Drive differentiation – or establish a new category. Further, an early-stage company can introduce and build awareness for a new category by having its executives speak in panels and keynotes at relevant conferences. Startups with an eye to a future of IPOs and category leadership should begin now to create a speakers’ bureau.

B2B 334

B2B Company Case Study Conference 334

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. As we continue to navigate this ‘new normal,’ it’s essential to know why digital events are so important, now and in the future. So, what is a digital event?

Agency 52

Agency Creativity Examples Conference 52

Onclusive

FEBRUARY 28, 2022

Outputs: what you produce that is received by your target audiences, including the volume and quality of your media coverage, social posts, number of events and event attendance, and message pull-through. As you are considering your communications objectives, take the time to review your organization’s overall business goals.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Credibility. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories. It needs to be the right holiday for the event and the brand. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

MaccaPR

JANUARY 25, 2019

In fact, our PR agency teamed up with client Just BARE® Chicken to host an influencer event to build relationships between the brand and influencers in Minneapolis, a key market for Just BARE. Interested in hosting your own influencer event? 2: Think beyond your product category. Hangry is a real thing.

How To 83

How To Marketing Local Brand 83

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

Campaign for leading event success platform Bizzabo is honored. Crenshaw won in the category of Marketing Business-to-Business for Bizzabo’s “EMPOWERing Gender Diversity in Events.” Winners were announced on September 30 during a virtual awards ceremony.

Communications 156

Communications B2B Web Conference 156

PRSay

FEBRUARY 1, 2022

For the 2021 Anvil programs — as the role of communications evolved before our eyes in the throes of the pandemic, we greatly modified both the Silver and Bronze Anvil categories to match the realities we were all facing. We also removed some categories that were clearly out of date. In fact, we started by making them one program.

Crisis Communications 156

Crisis Communications Crisis Creativity Data 156

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

This year, we have been nominated in the B2B PR category for our campaign on behalf of event management software company Bizzabo. EMPOWERing Gender Diversity in Events” helped Bizzabo build brand visibility and align with diversity-conscious event and marketing decision-makers.

Software 156

Software B2B Agency Company 156

Bianchi Biz Blog

APRIL 11, 2024

Independent audit Following a third-party audit of attendee information for CES 2024 conducted by the Alliance for Audited Media, attendance for the show grew 15% as the show – called “the world’s most powerful tech event” – also grew in importance as a venue for automotive and mobility suppliers.

Automotive 99

Automotive Mobile Government Technology 99

ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Those “boring” categories require research, education, and commitment by buyers. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

Axia PR

SEPTEMBER 20, 2022

Tune in to learn how to express yourself onstage, the different types of speaking events, the four categories of a keynote speaker, how to prepare a speech, and much more! In this episode, Michael Port, CEO of Heroic Public Speaking, joins host Jason Mudd to discuss the art of public speaking.

Publicity 109

Publicity Company How To Training 109

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2023

We sometimes counsel clients to take a stand on social, cultural, or political developments, or press them to react to major news events. A shallow responses to a current event is harmful, yes, but it’s also dangerous to generalize here. But have things have gone too far? The argument for taking a stand is well known.

Publicity 212

Publicity Corporate Employee Sports 212

ImPRessions - Crenshaw Communications

MAY 28, 2020

The winners will be honored at Adweek’s virtual NexTech event on July 30. We’re pulling for Verizon Media , Lotame , DoubleVerify , and Innovid in their categories! . The first round of voting ends June 5 and finalists are announced 10 days later. Voting for the awards can be found here: [link]. .

Advertising 156

Advertising Advertising Technology Communications 156

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR-generated content offers a depth that helps educate customers about a complex product or a new category. This is particularly true for B2B categories where products or services need explanation and customers face a learning curve. A milestone event. For one thing, good PR campaigns are increasingly informed by data.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 11, 2022

It’s where top execs and journalists come together to preview what the year may hold for the category. As everyone in adtech or any kind of advertising knows, Advertising Week hosts multiple major events across the globe, in New York, Europe, Asia, APAC, and Latin America. Advertising Week. Check it out!

Conference 156

Conference Privacy Advertising Advertising 156

Bianchi Biz Blog

JANUARY 22, 2024

The awards aim to recognize outstanding automotive manufacturing facilities in North America across five categories: quality, operations, human resources, logistics and overall. Last year’s event was an incredible evening of celebration and networking with industry peers. Judges include Seraph in-house and external industry experts.

Automotive 89

Automotive Enterprise Resources Product Launch 89

5W PR

NOVEMBER 9, 2023

In the world of influencers, there are different categories based on follower count and engagement levels. Events and campaigns For major events, campaigns, or initiatives, partnering with macro influencers can ensure maximum exposure and reach. It helps brands reach a larger and more engaged audience.

Product Launch 78

Product Launch Local Small Business Advertising 78

5W PR

SEPTEMBER 28, 2023

There are categories–like beauty – where consumers rely heavily on seeing real-time results before buying, and experiential marketing makes all the difference. Whether it’s a VIP event for just a few key folks or a public party, make sure you’re catering to your audience and getting the brand in the hands of the right people.

Marketing 78

Marketing Education Consumer Social Media 78

Cision

JULY 26, 2017

In any event, most likely you cannot consistently reach most of your followers and fans on Instagram either, but your targeted reach is greater than Facebook because of a less restrictive algorithm, and its content and contextual advantages. More Categories -> Facebook Categories. Financial -> (Income, Net Wealth).

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

MARCH 19, 2024

Let’s delve into the standout insights that emerged from the event: Beauty-Tech Takes Center Stage From DIY tools to professional treatments, skincare tools and devices are experiencing a significant surge in popularity, catering to both at-home enthusiasts and professional practitioners.

Trends 88

Trends Consumer Conference Technology 88

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Secondly, Antoniou advises, tie your GUINNESS WORLD RECORDS event to a cause or charity.

Viral 88

Viral Marketing Guidelines Local 88

Beyond PR

JANUARY 9, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch . Crowdfunding.

Company 68

Company Trade Shows How To Product Launch 68

Flack's Revenge

DECEMBER 12, 2022

You can get an idea of just how important this event was in the rise of the Metaverse by looking at press mentions of the term over the past year compared with the previous year. To better understand this, it can help to consider categories. How long it takes for a category to emerge and go big relates to many factors.

Real Estate 156

Real Estate Case Study Technology Education 156

PR for Anyone

NOVEMBER 1, 2023

At the Ironman Maine 2019, Leah secured a remarkable 3rd place in the fiercely competitive women’s 45-49 age category. She even placed at the Ironman Maine 2019 event and qualified for the Ironman Worlds in her late forties. Leah Jantzen has experienced this firsthand and has achieved more than she once believed possible.

Sports 130

Sports Training Retail YouTube 130

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. It’s also helpful to keep up with reporters on Twitter , to see what they are interested in right now and which industry events they plan to cover. Act quickly . Be quotable.

B2B 256

B2B Pitching Conference Privacy 256

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 million square feet of exhibit space. Don’t believe us?

Automotive 110

Automotive Technology Transportation Trade Shows 110

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

If all else fails, the calendar is filled with predictable occasions and events that editors and producers tend to cover regularly, like seasonal items, or live events like the Super Bowl or the presidential election. . So will joining social media conversations about the news. Create your own news with research data.

How To 334

How To Media Healthcare Survey 334

Prohibition

OCTOBER 18, 2023

Recently, we also worked with them to cover its launch event for its new beer ‘Burrow’s Blonde’ – dedicated to Rob Burrow MBE and raising awareness of motorneurone disease – becoming its fastest selling ever bottle.

Social Media 62

Social Media Media Relations Industry Media 62

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. This year, the introduction of “The Modern Pet” category in the New Products Showcase highlighted a wave of brands catering to this demand.

Trends 78

Trends Apparel Fashion Industry 78

ImPRessions - Crenshaw Communications

MAY 25, 2021

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. We know a lot about one another’s personal lives, and it’s not hard to develop almost familial bonds at work. It makes work more fun and less stressful.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. There are also plenty of newsletters to sign up for and events year-round. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. and much more.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Speaking at events and conferences is another excellent way for PR teams to build executive visibility. Become a constant at conferences. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160