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Can Your Company Afford a PR Agency?

Bianchi Biz Blog

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Enter the PR Firm.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry — size can matter. A strong culture .

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A Salute To Independent PR Firms

ImPRessions - Crenshaw Communications

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. For PR agency clients, “independent” can be a code word for small or affordable.

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Does Pay-For-Placement PR Work?

ImPRessions - Crenshaw Communications

When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. Can it work?

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Why Actors Make Great PR People

ImPRessions - Crenshaw Communications

That stat is enough to make you reach for a drink – if you can afford one. Did somebody say… PR? As a successful actor myself, I’ve met many fellow performers who have found their skills are highly transferable to much of the work of a typical public relations agency. We know you can project.

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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. A B2B tech company should submit for in categories wherever their excellence lies.

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Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

In the PR world, press releases are our bread and butter. Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? So, should PR teams use newswire services to push news out? Many are expensive and those costs can add up. .

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