5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. Are you aiming to create brand awareness of your website or products?

Engineering 128

Engineering Writing Social Media Report 128

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. The following is a guest post from Michael Peggs.

SEO 80

SEO Infographics Strategy Viral 80

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Developing a strong owned-content strategy is crucial.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Developing a strong owned-content strategy is crucial.

Media 40

Media Viral SEO Engineering 40

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Critical Mention

NOVEMBER 26, 2018

influencers) over brand advertisements. With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Working with credible influencers who are trusted amongst an audience allow brands to bypass the adblocking obstacle and better connect with buyers on social media.

Marketing 80

Marketing SEO Advertising Advertising 80

Melissa Agnes

NOVEMBER 10, 2014

When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)? If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic?

Crisis 203

Crisis How To Exercises System 203

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes. Those reasons existed way before Google and they’ll continue into the future.

SEO 124

SEO Google Hotels Strategy 124

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content.

Data 60

Data SEO Engineering Strategy 60

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g.,

Marketing 74

Marketing Pharmaceuticals System Policies 74

David PR Group

OCTOBER 9, 2014

Our emphasis has shifted away from people and instead focused on the computer algorithms created by search engines. The old tricks aren’t working, and all roads are pointing to brand building and authentic communications. Now, I’m not saying that publishing good content eliminates the need for search engine optimization.

SEO 94

SEO Google Storytelling Writing 94

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. The Well Written Press Release #4: Write for SEO (Search Engine Optimization).

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Mora Communications

OCTOBER 13, 2017

There is no better source for organically marketing your brand (i.e TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. When compared to advertising, a PR campaign is an economical way to put your firm in front of potential clients and build brand loyalty.

Advertising 40

Advertising Advertising Television Viral 40

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. With NewsWhip, brands can move from a delayed reaction based on hindsight to strategically acting with foresight.

Brand 78

Brand Branding Comparison Measurement 78

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

Energy 120

Energy Viral Storytelling Community 120

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. The users then get notified about price changes, sales or brand news. Siri, it’s over.

Trends 59

Trends How To Retail Google 59

Melissa Agnes

NOVEMBER 10, 2014

When to send a cease and desist letter and when not to; how and when to get a court order to have the search engines remove the content; etc.)? If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic?

Crisis 100

Crisis How To Crisis Management Exercises 100

Waxing UnLyrical

APRIL 23, 2013

Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. The quote went viral, thus crediting the tweeter. Cohen and RedShift provide content that is effective for both customers and search engines.

Social Media 106

Social Media Media Viral Facebook 106

David PR Group

MAY 26, 2017

Before you go on another shopping spree for office attire, please check out some basic online advice that overrules a delightful pocket square: Monitor online results – search engines, online reviews and the dark web. Whether you like it or not, how your employees behave online can impact your brand.

Reputation 44

Reputation Policies Web Employee 44

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? These events, if not managed properly, might have a detrimental impact on the company’s brand. Using the services of an agency is an excellent approach to safeguard and restore your company’s brand’s reputation and brand image.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Bad Pitch Blog

FEBRUARY 6, 2012

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. And a viral hit. So the brand picked a high-price item to sell for, uh, well, you can guess for how much. Yes, THAT Snooki.

Analysis 54

Analysis Strategy Retail Viral 54

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. Up until recently, these two approaches defined the difference between brand that found success on social media and those that didn’t. What’s the engagement rate of a brand page on Facebook that doesn’t advertise?

Mobile 60

Mobile Survey Marketing B2B 60

The Resolution Blog

JANUARY 8, 2018

Google has just announced one the biggest changes to the search engine in recent years. Brand social activity into site content in real-time. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. If the goal of earned media is to get people talking, sometimes the most unconventional approaches (as long as they’re consistent with your brand and message) will work best for you.

Pitching 60

Pitching eBook Advertising Advertising 60

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198

How To Real Estate Web Case Study 198

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. But is newsjacking still the right move for your brand? When executed properly, newsjacking can serve to gain publicity and enhance brand presence.

Ethics 103

Ethics Trends Social Media SEO 103

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 215

Blogging Company Engineering Airlines 215

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. I have a question for you: should your brand be talking about that specific topic or theme? Solutions – How can your brand start to change the thinking around offering solutions to the issues highlighted? Now, think again.

Digital PR 71

Digital PR How To Reddit Engineering 71

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

prTini

SEPTEMBER 24, 2014

Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. A new tool created by AirPR , NEO (News Engine Optimization) breaks down how people perceive your brand messages online. Viral Content Buzz. Lucky for you, I’m a tool connoisseur. BuzzSumo Pro.

Tools 72

Tools Viral Engineering Comparison 72

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Waxing UnLyrical

JULY 30, 2014

There is no consideration of how the customer comes to understand and relate to the brand, nor does it account for the additional bandwidth that this growth requires and the new constraints this adds to existing structures. Even the Airbnb example leaves out what happens when the organization rolls out a new brand that misfires.

Viral 100

Viral Community Nonprofit Social Media 100

Sword and the Script

FEBRUARY 9, 2016

The business model of search engines is based on the ability to deliver relevant content that provides answers in response to inquiries. Whether it’s troubleshooting a question on a product owned, or seeking information on a potential product or service site, brands have but a fleeting moment to answer those questions.

Content Marketing 60

Content Marketing Facebook Marketing Viral 60