ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. A travel PR firm could go with TravelPR.agency. What’s your niche? agency, media and.

Travel 281

Travel Technology Conference LinkedIn 281

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

NewsWhip

AUGUST 12, 2021

Last month Blue Origin’s Jeff Bezos and Virgin Galactic’s Richard Branson gave us some out-of-this-world entertainment as they became some of the first people to attempt commercial space travel, kicking off the commercial space race. . Separating the billionaire from the brand can change perception . Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. What are some of the biggest challenges hospitality and lifestyle brands face? You’ve worked with some of the top travel and tourism brands.

Television 120

Television Travel Tourism Pitching 120

Barokas

FEBRUARY 3, 2020

These annual occasions give companies the opportunity to reinforce key brand attributes, show their personality, create viral buzz—and hopefully have a little fun along the way. There are countless ways brands can integrate holidays and themes into their communications programs. Introduce Your Own Holiday.

Viral 78

Viral Transportation Hotels Travel 78

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?

Storytelling 78

Storytelling Data YouTube Strategy 78

Contently - Strategy

DECEMBER 12, 2018

A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand purpose craze.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Communications Conversations

FEBRUARY 2, 2021

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. Let’s just say it hasn’t exactly gone viral–at least not in a good way. Over the years, J-Lo has been a pretty damn savvy marketer and curator of her brand. BILLION views).

Social Media 78

Social Media Marketing Comparison Viral 78

Prohibition

JULY 21, 2023

The stays are completely free of charge, and guests just have to organise their own travel to and from Malibu. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. The best part? We love the collection – and we’re off to put in an order right now. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

OnePitch

JANUARY 11, 2024

Know that I write these sort of business light stories, that I write about influencer culture and social media and how brands are working within these new frameworks of new, whether it's TikTok or – we look at like when BeReal was really big last summer. But this was related to a raw carrot salad that was going viral on TikTok.”

Pitching 93

Pitching Consumer Trends Viral 93

The Stalwart Blog

DECEMBER 20, 2017

Doing so successfully will require an expert touch from professionals who understand the anatomy of a story that gives it the best chance of going viral. citizens working and traveling abroad with greater disdain. The American Backlash Will Be Real.

Company 114

Company Viral Travel Corporate 114

OnePitch

NOVEMBER 8, 2022

Collette is a news editor at Elite Daily where she’s in charge of assigning and editing trending news coverage of all things food, viral, tech, social media, and travel. But in general, I have the brands that we cover a lot, so I’m always in touch with their PR people. Let me know what the brand is.

Pitching 90

Pitching Trends Travel System 90

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. It’s not alone among social media companies, but the brand has suffered from its casual and misleading response to the situation. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. Here, United is either apologizing only for the inconvenience to passengers whose travel was delayed by the disturbance, or it is using the word “re-accommodate” in a way that can only be described as Orwellian.

Airlines 159

Airlines Hotels Reputation Crisis 159

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Communications Conversations

FEBRUARY 2, 2021

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. Let’s just say it hasn’t exactly gone viral–at least not in a good way. But, one recently stood out to me–and not for the right reasons. In case you missed it, on Jan.

Marketing 60

Marketing Comparison Viral Social Media 60

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. ” It’s good that certain companies finally have resolved to remove overtly racist branding (e.g.,

Marketing 74

Marketing Pharmaceuticals Policies System 74

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” He concludes that the trendy, less traveled social media channels aren’t as important to PR professionals as Facebook, Twitter, YouTube and blogs.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Client: Blink.

Print 60

Print Media Travel Wireless 60

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Mark My Words

MAY 1, 2015

Miliband gifted the crowd a visual metaphor with his slippery exit –a poor man’s Madonna moment choreographed for viral vining. Cameron, so used to trotting out his campaign lines, was clearly flustered to have an unimpressed questioner shoot down his forced defence of the NHS- “well you’re wrong”.

Viral 60

Viral Policies Travel Interviews 60

Prohibition

SEPTEMBER 20, 2019

Working with influencers can be a really great way for brands to reach their target audiences, communicate their messages and gain brand awareness. When it goes well, it can be a successful mechanism in driving traffic to your website, increasing direct sales and making more people aware of your brand.

Marketing 48

Marketing Social Media Instagram Advertising 48

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. Don’t spend your time promoting your brand on a platform that your ideal customer wants nothing to do with. Only post to get your brand’s message across to the digital world.

Social Media 120

Social Media Media Instagram Advertising 120

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky.

Leadership 93

Leadership Brand Branding How To 93

prTini

JUNE 1, 2015

Who’s been in a meeting when someone declares the need for a viral video. What tone will stay true to the brand, while also resonating with the desired audience? Also, send links to other brand videos that you like for inspiration. First, parking and travel times. Ready to take on video? Getting Started: Video Strategy.

Video 28

Video Travel Viral Resources 28

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. In the spirit of thought leadership about, well, thought leadership, here’s my adapted list of qualities common to people and brands who qualify. That describes the present time, of course.

Leadership 398

Leadership B2B Community Viral 398

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

AUGUST 15, 2019

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. 5% are taken to a campaign page.

Instagram 63

Instagram Marketing Viral Airlines 63

Mark My Words

AUGUST 17, 2020

People in glass houses’ is a useful adage for brands wanting to put themselves out there. Their latest salvo was into the reigniting furore around asylum seekers travelling across the channel with a Tweet aimed at Priti Patel going viral.

Industry 60

Industry Viral Banking Travel 60

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

Mindful Marketing

AUGUST 9, 2018

Thanks to cellphones and social media, millions can now easily watch outtakes from our lives, whether we like it or not, which is what one unsuspecting airline traveler recently experienced. Given 40,000+ flights in the United States each day, how do we know so much about the interaction between two ordinary air travelers?

Social Media 50

Social Media Airlines Privacy Media 50

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Presspage

AUGUST 10, 2018

In 2016, CheckUp newsroom wrote an article about a family, who having discovered Dr. Thornton’s article on Checkup Newsroom via Google Search, sought out the doctor and travelled across the country to save their child’s life.`. Stay current. The previous example of OhioHealth’s Zika story is an excellent example of this.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Stephen Waddington

AUGUST 27, 2018

My primary issue with the Four Models of Public Relations and the Excellence Theory is the use of a simple construct that seemingly places an organisation or brand at the centre of every diagram, appearing to control communication and relationships. Figure 1: How messages travel in networks regardless of traditional boundaries.

Communications 60

Communications Analysis Web Handbook 60