Brand Storytelling Travel Viral 
Presspage
AUGUST 24, 2023
With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Especially when faced with the task of engaging individuals who may not inherently express interest in a particular product, the question arises: how can brands forge lasting relationships with these audiences?
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. It’s bound to be a turnoff.
ImPRessions - Crenshaw Communications
JANUARY 31, 2019
Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.
ImPRessions - Crenshaw Communications
MAY 24, 2018
In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.
Deirdre Breakenridge
APRIL 10, 2017
Not to mention all the conferences and travel you can write off! But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. A travel PR firm could go with TravelPR.agency. What’s your niche? agency, media and.
Contently - Strategy
DECEMBER 12, 2018
A few years ago, I consulted for a client that sold outdoor travel gear and wanted to tell adventure stories. The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand purpose craze.
NewsWhip
AUGUST 12, 2021
Last month Blue Origin’s Jeff Bezos and Virgin Galactic’s Richard Branson gave us some out-of-this-world entertainment as they became some of the first people to attempt commercial space travel, kicking off the commercial space race. . Separating the billionaire from the brand can change perception . Here’s what we learned. .
Expert insights. Personalized for you.
78 
Let's personalize your content