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Brand Marketing Fun-damentals That Consumers Crave

PRSay

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 164
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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. On Facebook, the likelihood of a brand post reaching an intended audience is low. Music and radio. Organic Reach (or, how well can I reach my current followers/fans?). Hobbies and interests.

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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Great advice!

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Are You Juggling Too Many Social Media Sites?

Cision

Social media management has become a hamster wheel for many: lots of work with little to no payoff. Why We Overdo it On Social. Do you know how to measure social ROI? Do you know how to measure social ROI? When social media first took off, you were quick to embrace any and every new network that came out.

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Helsinki, Finland – Growth Path Ahead

Landis PR

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova.

Radio 64
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Understanding the Value of Social Influencers

Critical Mention

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. Trust in your Brand. for every dollar invested.

Tourism 157
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PR Pros: What to Expect in Q4

Critical Mention

Not only will a podcast give you the opportunity to put a solid voice to your business, but you can also build brand credibility in your industry. . Will you focus more on email marketing or will you shift to more social media campaigns? In her spare time, she enjoys photography, cooking new recipes and traveling with friends.

Tourism 186