The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section. Joshua, I am rooting for you! .

Storytelling 60

Storytelling Journalism Print Mobile 60

Cision

DECEMBER 3, 2015

So how can you create content that will spread awareness of your brand and drive sales? The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. While traditional journalists seek to inform and educate, brand journalism aims to engage audiences and increase brand impact.

Journalism 120

Journalism Brand Branding Fashion 120

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Stephen Waddington

FEBRUARY 23, 2021

Good photography is an important means of recording an event, telling a story, and promoting an organisation or brand. That was the sign off to an email from Richard Dawson, business journalist, North East Times Magazine. He’s a visual storyteller. North East Times Magazine used one of the photos on the January cover.

Creativity 97

Creativity Print Storytelling Meeting 97

5W PR

JANUARY 8, 2019

Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. There is no one equation for success in this industry, but there are common strategic threads that, when woven together with a unique brand message, point towards success for the New Year. The result?

Brand 74

Brand Branding Instagram Fashion 74

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? A Google search surfaced the term in a 1993 BYTE magazine article about CD-ROMs (boy was that a great publication, back when magazines were real, glossy and thick as an encyclopedia).

How To 194

How To Wikipedia Engineering Web 194

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing. Finding a good story is only the beginning.

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Conference Film Storytelling System 136

ReimaginePR

JULY 4, 2015

He was named a Global Hero by Verge Magazine. On top of all that he’s working on a documentary film about his friend Soun Rottana from the Siem Reap war museum (see bottom video). As a consultant/advocate for Asian Outreach in Mongolia and Cambodia, he regularly travels often to the region.

Film 120

Film Brand Branding Enterprise 120

Deirdre Breakenridge

MARCH 2, 2015

A Guest Post By Natasha Clark, Founder of Lioness Magazine. Storytelling is a powerful tool to share and exchange ideas. As founder of Lioness Magazine , there were a few things that I learned as we launched: Content is key. Think of brands that have impacted you. Dove is a brand that gets it. Maintain the edge.

Enterprise 150

Enterprise Community Education Radio 150

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. Flipboard – Flipboard ’s magazines have always been helpful for trend/news monitoring and content discovery. where we’ll be sharing more visual storytelling tips, tricks and resources. Here we go!

Storytelling 28

Storytelling Tools Resources Instagram 28

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

The Hoyt Organization

JANUARY 17, 2024

Your institution stands a better chance of fostering connection, engagement, and inspiration through storytelling than traditional sales-driven marketing tactics. This includes traditional outlets like newspapers and magazines, broadcast media such as radio and TV, and digital platforms like blogs and online news sites.

Education 52

Education Publicity Radio Newspapers 52

PRSay

APRIL 19, 2023

As chief official White House photographer, did you consider yourself more of a historian or storyteller? What insights can you share with communicators about storytelling and how images help drive that narrative? I did this assignment recently for Howard University, for their alum magazine, on their outgoing president.

Travel 66

Travel Tourism Storytelling Newspapers 66

Shift Communications

FEBRUARY 18, 2020

Some campaigns are strictly for brand building; sales aren’t a consideration. However, for those brands and clients looking for deeper measurement, it’s essential to work with a PR partner capable of exploring the impact of media placements – and using it inform future strategy.

Measurement 107

Measurement How To Analytics Marketing 107

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

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Case Study Journalism Study Instagram 113

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti Temple Rocks is the author of I’m Not Done : It’s Time to Talk About Ageism in the Workplace.

Corporate 274

Corporate Leadership Advertising Advertising 274

Contently - Strategy

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

How To 145

How To Content Marketing Banking Advertising 145

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. What role does content play in building relationships and a community around your brand? How do you know the best type of content to share to support your storytelling?

Radio 170

Radio How To Community Storytelling 170

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Ishmael's Corner

OCTOBER 12, 2014

Today brings a grab bag of business storytelling for easy consumption. After facilitating 100+ exercises in the name of branding and messaging, one common theme surfaces. possible feature in a national newsstand home magazine. Uncategorized business storytelling perceived as innovative PR savvy product placement'

Storytelling 99

Storytelling Exercises Financial Journalism 99

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”.

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Employee Print Writing Survey 150

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 178

Survey Marketing B2B Study 178

The Proactive Report

JUNE 4, 2016

Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Social Media 100

Social Media Media Infographics Pinterest 100

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I always remind clients it’s about storytelling. We know now that influencers and brands need to join in the conversation with a true authentic voice.

Journalism 78

Journalism Social Media Radio Fashion 78

The Resolution Blog

OCTOBER 4, 2019

There tends to be a lot of guesswork involved in PR because, while you can get a rough idea of how many people view a website a month or the circulation of a magazine, you don’t know for sure how many people will actually read your story. It’s essentially an ad technology that allows brands to promote their earned media by paying for it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. and are highly monitored.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Beyond PR

APRIL 29, 2016

In the past, would-be travelers leaned solely on paperback destination guides and magazines. Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape. Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go.

Data 40

Data Storytelling Travel Engineering 40

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results.

Company 111

Company Media Journalism Report 111

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Fortune Magazine Gets into the “PR” Business.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Chris Lynch: It’s overwhelming to consumers and brands.

Report 225

Report Media Advertising Advertising 225