ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

MAY 11, 2022

Here are some of the top conferences in the adtech space that can bring exposure to senior executives and help drive their brand visibility. Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law.

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Earned media drives brand differentiation.

Technology 246

Technology Company Banking Education 246

PRSay

MAY 15, 2019

Some of the familiar topics are there — branding, corporate social responsibility, crisis communications — but not necessarily in a form many of us would recognize as aspects of the profession we’ve come to know. They’re not shying away from big topics: the rise of nationalism, trade wars, and online privacy.

Publicity 147

Publicity Privacy Crisis Communications Ethics 147

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Brands will need to become more human. Workflows : Internal and external workflows were used to run all marketing campaigns. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. The thing about marketing is that to fill your net you have to fish where the fish are.

Marketing 244

Marketing Facebook Social Media Community 244

Stephen Waddington

JANUARY 12, 2022

There’s much internal soul searching in newsrooms over addressing diversity and inclusion, particularly around reporting on issues such as climate change and mental health. Hardening privacy rules related to first- and third-party data, along with concerns over misinformation are bringing revenues back to trusted brands.

Report 122

Report Media Journalism Privacy 122

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A crisis can be one of the most difficult situations in a CEO’s career. Taking a different tact in crisis was Starbucks CEO Kevin Johnson.

Crisis 191

Crisis Data Software Privacy 191

Melissa Agnes

APRIL 11, 2018

Opportunity to develop unbreakable relationships with your stakeholders, build brand trust and credibility in your marketplace, and strengthen your overall culture, productivity, and profitability. One of the things that I love about issue management, is the opportunity that it presents to organizations.

Crisis 160

Crisis Crisis Management Policies Privacy 160

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Earned media drives brand differentiation.

Company 120

Company Banking Education B2C 120

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Personalization. Employee advocacy.

Social Media 156

Social Media Trends Media Instagram 156

Cision

SEPTEMBER 1, 2016

I started in PR by interning at a boutique PR firm called Noreen Heron & Associates (now Heron PR) in Chicago the summer going into my junior year. Once I graduated from college, I was hired at Kirvin Doak Communications in Las Vegas and had the opportunity to work with some of the largest entertainment brands in the world.

Pitching 159

Pitching Privacy Resources Travel 159

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.

Healthcare 150

Healthcare Community Twitter Communications 150

ReimaginePR

NOVEMBER 4, 2020

Whether it’s for a job or a media hit, these Zoom interview tips will help you That new job or life-changing feature on your brand could be just a few Zoom interviews away.

Interviews 156

Interviews Film Skype Privacy 156

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Ethical dilemmas are rarely straightforward, especially in internal communications. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. Make securing patient data a priority.

Communications 60

Communications Insurance Insurance Privacy 60

Critical Mention

JUNE 24, 2018

When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company. My workday extends far beyond a 9-5.

Storytelling 106

Storytelling Technology Course Privacy 106

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Brand humanization. Brand humanization. Marketers who want to strengthen relationships between brands and followers must humanize content to make it more appealing. Personalization. Employee advocacy.

Social Media 61

Social Media Trends Media Instagram 61

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. This will provide info regarding whether or not a sale or conversion occurred as a result of the ads. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

PR in High Definition

SEPTEMBER 25, 2017

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. Many brands are like a deer in the headlights, freezing and taking no action at all.

Marketing 69

Marketing Data Privacy Policies 69

Sword and the Script

OCTOBER 13, 2018

From the outside looking in, it sure seems like a long internal political battle, because Google+ didn’t die suddenly, instead, Google let it suffer from a slow decay , picking through its parts for recycling which kept some people guessing. Long List of Abandoned Projects.

Google 72

Google Privacy YouTube Data 72

Sword and the Script

JANUARY 14, 2020

SM: I look at our challenges in two ways: internal and external. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. I wanted to tackle the challenge of making our brand more prominent in mainstream media.

Marketing 79

Marketing Data Wireless Industry 79

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. News was the most popular online news brands in the United States. News website.

Financial 52

Financial Media Analytics Data 52

Cision

SEPTEMBER 19, 2016

Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook. Perhaps you’re doing internal PR, in which case social workplace apps like Microsoft’s Yammer , super-popular platform Slack , or a variety of similar platforms may allow you to use social chat in a meaningful way for you.

Skype 120

Skype Facebook Customer Service Google 120

Shift Communications

SEPTEMBER 21, 2017

New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. Widening the scope of the crisis comms plan will ensure that, even when a customer is affected, the team will be ready to protect the brand. PR Strategies For B2B Security Success. Looking Ahead.

B2B 60

B2B Leadership Crisis Communications Technology 60

Konnect Agency

FEBRUARY 11, 2021

As demand grew in the first few months of the pandemic for snack and beverage brands, so did our PR services as a food and beverage PR agency. Truth be told, balancing privacy, professionalism and face-to-face connections isn’t an exact science, but beginning with mutual respect is a good start. Relationship Building.

Video 52

Video Meeting Privacy Technology 52

Melissa Agnes

OCTOBER 9, 2018

Jackie Ford, partner at the law firm Vorys, Sater, Seymour and Pease , joins the Invincible Brand Podcast to discuss proactive legal strategies in your crisis readiness and the practice of compassionate compliance. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. About this episode.

Crisis 20

Crisis Crisis Management How To Privacy 20

Karen Freberg

NOVEMBER 28, 2017

Traditionally, we have explored what is happening internally first, and then what is happening outside. The first point that was made was how 1) social media was measurable and 2) social media was about engaging in relationships between brands and organizations. Most of the time, you see this order presented the other way around.

Data 42

Data Media Case Study Social Media 42

Sword and the Script

OCTOBER 29, 2019

Some communicators on Prezly even use this for internal communications. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. Both versions provide three users seats, but you need the expert version for all the bells and whistles and white label branding.

Pitching 64

Pitching Analytics Enterprise System 64

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! But what would happen if this was an attack on one of the smaller challenger brands?

Privacy 82

Privacy Brand Branding YouTube 82

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If This will move the needle [toward better data privacy protection],” Antonipillai said.

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 200

Writing Communications Marketing B2B 200