ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products. More specifically, I wanted to be a sportswriter.

Writing 294

Writing Journalism Pitching Guidelines 294

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for.

Agency 192

Agency Internal International Pitching 192

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 187

Communications Journalism Advertising Advertising 187

Marketwired

MARCH 15, 2016

Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” However, a strong personal brand can actually enhance and grow a company internally and externally. Without trust, your brand will not survive.

Employee 100

Employee Training Brand Branding 100

ImPRessions - Crenshaw Communications

MAY 7, 2021

In Stone’s words, “It’s a tale that involves a scheming Hollywood manager, desperate tabloid newspaper editors, and spurious claims of political intrigue and international espionage. Bezos didn’t need to disparage media as Trump did; after all, he owns one of the most prestigious newspapers in the world.

Newspapers 296

Newspapers Media Relations Reputation Interviews 296

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website). adults get their daily news : social media.

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.

SEO 279

SEO Print Financial Product Launch 279

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Assess lessons for the company’s internal communication plan.

Healthcare 88

Healthcare Strategy Communications Policies 88

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. Are you hoping to drive brand/company awareness? As speakers and panels were confirmed, we distributed press releases to national, international and trade media.

Local 98

Local Newspapers Sports Video 98

Cision

APRIL 21, 2016

But for global brands, the right message may not be the same for every audience. Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. WE is a challenger brand and an independent. Disrupting.

Local 120

Local Newspapers Internal International 120

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. I had a chance to talk with executives from a couple of the more digitally evolved brands.

Newspapers 28

Newspapers Film Journalism Web 28

Solo PR Pro

OCTOBER 5, 2021

“I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills.

Meeting 97

Meeting Handbook Newspapers Government 97

Communications Conversations

NOVEMBER 2, 2017

We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. It was, essentially, an internal newspaper for the University of St. It was great for internal announcements and employees loved it , but we were starting to lose traction with students.

Case Study 113

Case Study Journalism Study Instagram 113

ImPRessions - Crenshaw Communications

MARCH 7, 2018

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations.

Corporate 189

Corporate Newspapers Government Company 189

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. I taught public relations at Florida International University, and always enjoyed working with young people and guiding them.

Leadership 159

Leadership Conference Local Internal 159

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. Learn how with our brand journalism white paper! I always thought I’d be… a newspaper reporter. So when I had an opportunity to join Sitrick & Co.,

Journalism 120

Journalism Newspapers Writing Report 120

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s You should still share it internally. As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales. Imagine a story breaks about your product or brand. brilliant?—?that’s that’s great.

Retail 168

Retail Internal International Twitter 168

PR in High Definition

SEPTEMBER 22, 2020

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Ease creates, urgency destroys. Listen to your employees.

Creativity 116

Creativity Employee Newspapers Crisis 116

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Corporate communications teams. Media outlets. Marketing agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

MARCH 7, 2022

At the time, I didn’t find a lot of industry coverage on drone usage in this application, and it was all so brand new to me. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 83

Meeting Automotive Media Transportation 83

Prohibition

DECEMBER 22, 2021

Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! pic.twitter.com/p31jK5wIYK.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Newsfile

FEBRUARY 27, 2024

These global giants have immense reach and help propel your press release onto the international stage. AP stories are picked up by newspapers, websites and broadcasters worldwide. Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News.

Financial 52

Financial Media Analytics Data 52

5W PR

JULY 11, 2018

In a world where customers want their products to be as personalized as possible – Walkers – a UK snack brand allowed individuals to take part in a nationwide vote to either eliminate older flavors of chip in favor of new ones or save the old flavor. KFC is a fun and carefree brand with a great attitude towards marketing stunts.

Measurement 149

Measurement Education Social Media Film 149

Maxim Behar

SEPTEMBER 19, 2023

One day, I think insults and breaches of ethics will be criminalized, something I am advocating in all sorts of international forums. If something is written in a newspaper or broadcast, you can't react. It didn't exist before and the beauty of modern democracy, modern society, is that now everyone can share their opinion.

Trends 59

Trends Government Newspapers Ethics 59

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? This can lead to higher brand recognition and increased sales. How do you get the attention of that newspaper’s reviewer? You may not need to reach an international audience. You may not even need to reach potential customers in other states.

How To 98

How To Newspapers Analytics SEO 98

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Media Coverage. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work.

Marketing 196

Marketing Content Marketing Data Social Media 196

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48