PRSay

JUNE 28, 2018

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Ultimately, such questions will inspire and uncover new details in the brand experience. What good is the brand doing for the world? Stay in shape.

Exercises 82

Exercises Creativity Radio Resources 82

PRSay

NOVEMBER 13, 2022

If I don’t believe in it, I’m not going to back it up,” said Emmitt Smith of his personal brand. “It You have to protect the brand as much as you have to grow your own brand,” he said, noting that this taught him how to associate his brand with a quality product. It has to be authentic.”. And consistency breeds trust.

Film 174

Film Exercises Sports Leadership 174

Melissa Agnes

APRIL 16, 2018

Fortunately, there are ways to strategize around this, helping the right people become aware of the realities and susceptibilities of not being crisis ready and, ultimately, acquiring the support and buy-in required to take the first steps towards building brand invincibility. Leadership’s role in becoming crisis ready.

Internal 133

Internal International Crisis Exercises 133

Onclusive

JUNE 23, 2022

Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195

Strategy Marketing Measurement eBook 195

PRSay

JUNE 7, 2021

At a time when anything can go wrong at any place and any moment, a red-team exercise is an invaluable tool that can help an organization refine its crisis response strategy, in the following ways: Expose gaps in the armor. Such exercises invite a diverse array of ideas, opinions and feedback. Spark new ideas.

Crisis 152

Crisis Exercises Crisis Communications Reputation 152

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. These “key performance indicators” can include the following: Media mentions – The quantity of coverage generated on behalf of the brand. Where is your company in its public relations planning for 2018?

Exercises 136

Exercises Comparison Internal International 136

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118

Reputation Us

JUNE 23, 2019

Develop Strong Organizational Brand Culture. Hands-on training with key staff and leadership to ensure that they are prepared to act appropriately before, during and after a crisis. Mock crisis drills with staff and leadership to observe reactions in a simulated crisis. Remember To Be Human. First Apologize, Then Take Action.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Internal M&A comms is essentially a reputation and brand management play. Do a strategy exercise – know what you’re trying to achieve and the exact perceptions you want to build in your employee audience and why.

Internal 92

Internal International Employee Leadership 92

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That’s unlikely, because PR is best at building brand visibility and credibility over time. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. And don’t pretend you don’t have competitors. No differentiation.

Agency 205

Agency Pitching Internal International 205

Reputation Us

JUNE 1, 2023

Casey : Simply put, we define brand and reputation differently. Brand is what you say about your company. Therefore, reputation management is an exercise in listening and being vigilant about factors that may directly impact your company’s reputation. Action 4: Promote Thought Leadership. Action 2: Explore Web3.

Technology 78

Technology Interviews Reputation Crisis 78

PRSay

APRIL 11, 2019

In the work I do as a mentor and leadership coach, I see over and over again how hard we are on ourselves. Here are some exercises to inspire healthy improvement in both ourselves and in others. “Everything in moderation,” she said with a little sparkle in her eye. We all have things we would like to improve.

Exercises 154

Exercises Leadership Instagram LinkedIn 154

Deirdre Breakenridge

SEPTEMBER 9, 2019

It’s not all bad for business leaders and brands that want to reach Millennials through their marketing channels or want to recruit and retain them in their companies. Brands are more than their products and services today. From my research, there are several ways that leaders score positive points and can make a difference.

Ethics 218

Ethics Exercises Energy Corporate 218

PRSay

JUNE 7, 2023

Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. He has represented brands like Snowflake, PayPal, Tetris — even the alien hunters of the SETI Institute! AI will become part of news gathering. Curtis Sparrer is the co-founder and principal of Bospar PR.

Journalism 128

Journalism Public Affairs Ethics Technology 128

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 141

Financial Employee Leadership Training 141

PR in High Definition

NOVEMBER 30, 2023

Whilst it may not have been the first brand to break into the vegan sausage roll market, it executed a campaign that boosted shares by 13%, the best performer on the FTSE 100 at the time. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. The difference?

Exercises 71

Exercises Employee Energy Communications 71

PRSay

OCTOBER 6, 2022

More than 20 years after I started my business, I decided to incorporate exercise into my life. I tried to replicate that experience in 2019 with my book “Branding in a Digital World.” I had to learn all these skills while I serviced my clients. I started with running, which then morphed into triathlons.

System 155

System Exercises Groups Training 155

Communications Conversations

NOVEMBER 10, 2021

It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool. Today, I’d say it’s usually in the top 3 in channel priority for many brands–and, it’s often #1 on the B2B side. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 85

Survey Marketing Exercises Study 85

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” The Muse addresses all aspects of work and career life. And, one of the best things about The Muse?

Blogging 170

Blogging Writing Creativity Storytelling 170

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Talk to Us !

Survey 101

Survey Report Media B2B 101

Karen Freberg

NOVEMBER 1, 2017

First, I felt the class I was teaching was already pretty advanced with expectations for students to get real world experiences working with clients, getting certified in Hootsuite, and working on establishing their personal brand. However, I am always up for a challenge and I said – bring it on!

Social Media 40

Social Media Media Exercises Education 40

PRSay

MAY 10, 2021

Some software companies are claiming they have market-ready AI-driven solutions for brands, yet the level of disappointment driven by over-promising and under-delivering by these same companies is creating distrust in AI as a solution for communications. What is a common misperception about AI?

Communications 91

Communications Viral Case Study Exercises 91

PR in High Definition

JANUARY 23, 2020

When we (Firefly) talk about reputation, we split this out from brand or branding. We tend to think about ‘brand’ as what an organisation says about itself, whilst reputation is what others think about the organisation. How do they intend the brand to be seen? Leadership team.

Reputation 48

Reputation Handbook Exercises Groups 48

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? In adtech we talk about “viewability” and “monetization” – deadly to those outside the industry, but considered hot-button issues by many inside it.

B2B 136

B2B Guidelines Writing Pitching 136

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

PR in High Definition

APRIL 9, 2019

As a brand with ballsy comms, solid stunts and tasty baked goods, the recognition is well-earned. Tenacious brands that start from the ground up and become incredibly successful are often known as cockroaches – it doesn’t sound glamorous but they can survive anything! Here’s a run-down of the most common ones.

Communications 48

Communications Exercises Fashion Newspapers 48

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Sword and the Script

FEBRUARY 27, 2018

Your Brand is Not the Hero…Your Customer is the Hero. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. If you enjoyed this post you might also like: B2B Underestimates Effects of Thought Leadership on Sales. How B2B Marketing Can Get More out of Trade Shows.

B2B 66

B2B Trade Shows Survey Study 66

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Candidates. Counterparties / lenders. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Ishmael's Corner

FEBRUARY 3, 2015

While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. SlideShare can be a particularly effective platform for B2B companies where championing a two-minute video at a price point of $10K to $15K might be a career-limiting exercise. Don’t be Dull.

Social Media 60

Social Media Storytelling B2B Media 60

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Relaunch and revive the brand and website.

Case Study 60

Case Study Construction Exercises Media Training 60