ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

Leadership 149

Leadership Trade Shows Healthcare Education 149

PR in High Definition

NOVEMBER 30, 2023

Whilst it may not have been the first brand to break into the vegan sausage roll market, it executed a campaign that boosted shares by 13%, the best performer on the FTSE 100 at the time. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas. The difference?

Exercises 71

Exercises Employee Energy Communications 71

Communications Conversations

NOVEMBER 10, 2021

It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool. Today, I’d say it’s usually in the top 3 in channel priority for many brands–and, it’s often #1 on the B2B side. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. The Muse addresses all aspects of work and career life. The Cision Blog. Better Writing Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. There’s a very smart exercise to be done when floating an idea internally. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

PR in High Definition

JANUARY 23, 2020

When we (Firefly) talk about reputation, we split this out from brand or branding. We tend to think about ‘brand’ as what an organisation says about itself, whilst reputation is what others think about the organisation. How do they intend the brand to be seen? Leadership team.

Reputation 48

Reputation Handbook Exercises Groups 48

Melissa Agnes

FEBRUARY 16, 2016

Subsidiary brands. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. One of the interesting things to me for the brand-new companies that have never made the list before is two things. We look at five categories.

Ethics 70

Ethics Training Financial Survey 70

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Relaunch and revive the brand and website.

Case Study 60

Case Study Construction Exercises Media Training 60

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. One of the interesting things to me for the brand-new companies that have never made the list before is two things. We look at five categories.

Ethics 52

Ethics Training Financial Survey 52

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Man-made disasters. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

prTini

DECEMBER 9, 2016

Identify Gender Bias as a Leadership Priority. When leadership sets the tone of gender inclusivity from the beginning, it becomes a no brainer all the way down. The toolkit even offers icebreakers, exercises, and step by step talking points, meaning you don’t need any outside expertise to start this conversation.

Policies 28

Policies Leadership Interviews Conference 28

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 172

Airlines Employee Communications Exercises 172

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Thought leadership can take many forms and your company has a viewpoint which is unique.

Leadership 81

Leadership Survey Education Exercises 81

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 81

Sports Agency Industry Creativity 81

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. Second, internal communications and communicating with employees will be central to the success of every organization. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts.

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

Daily intensive exercise. Except for when I exercise, I stopped watching TV. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: We then do retrospective exercises to tease out ways we can work better together and improve the business. social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. If we don’t live by those values, we lose the integrity and loyalty of our employees.

Employee 177

Employee Survey Policies Leadership 177

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. Product specific webinars probably won’t work.

B2B 60

B2B Infographics Interviews eBook 60

Frederik Vincx

DECEMBER 11, 2015

Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. After all, affecting change is much about leadership and sharing a clear vision. Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Some of the signals?

How To 60

How To Software System Employee 60

Landis PR

NOVEMBER 1, 2021

What is our key messaging, brand voice and tagline? Most communications teams are (or should be) scanning the internet daily for brand mentions by media outlets, in social channels and other chatter sources out there. Your brand promises aren’t just a marketing exercise. Then communicate that. Bottom line : .

Reputation 52

Reputation Customer Service Analysis Exercises 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

A strong social position may not be as useful for attracting new customers as it is for deepening existing relationships with employees, partners, and existing customers. Just as consumers have learned to exercise their buying clout, so have large advertisers. Successful corporate advocates also look to align with like-minded leaders.

Corporate 149

Corporate Policies Privacy Construction 149

MaccaPR

APRIL 14, 2015

Resumes, along with a candidate’s online presence (more on that in a bit…) give us a clear indication of how someone brands themselves and, therefore, their aptitude to represent our clients’ brands. We take the hiring of entry level talent every bit as seriously as when we’re seeking more senior account staff. That one I noticed!

Agency 48

Agency Real Estate Social Media Writing 48

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. 11 Leadership becomes social. What is your brand’s purpose and role in society? Think legacy. #15

Publicity 164

Publicity Ethics Data Community 164