Communications Conversations

NOVEMBER 10, 2021

It also make sense if you think about how many brands are now much more actively using LinkedIn as a marketing and Employer Brand tool. Today, I’d say it’s usually in the top 3 in channel priority for many brands–and, it’s often #1 on the B2B side. That simply wasn’t the case 18+ months ago.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 88

Survey Marketing Exercises Study 88

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . The upside is, you get a truly sanctioned document that officially reflects the view (and very pleasing adjectives ) of a business and its leadership. . Talk to Us !

Survey 102

Survey Report Media B2B 102

Karen Freberg

NOVEMBER 1, 2017

First, I felt the class I was teaching was already pretty advanced with expectations for students to get real world experiences working with clients, getting certified in Hootsuite, and working on establishing their personal brand. However, I am always up for a challenge and I said – bring it on!

Social Media 40

Social Media Media Exercises Education 40

Sword and the Script

FEBRUARY 27, 2018

Your Brand is Not the Hero…Your Customer is the Hero. I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. Can your PR firm bring big creative ideas and execute on them? Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup.

B2B 67

B2B Trade Shows Survey Study 67

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. He regularly used innovative and creative advertising techniques to capture the public’s attention. The power of a brand. Risk management.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need creatives to bring flair and polish. They wanted the white paper.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

PR 20/20

JUNE 9, 2020

Next, with a firm grasp on current performance, the team developed a Creative Brief. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. Between the Creative Brief and the new sitemap, the team was 100% aligned on how to tell our new story.

Web 60

Web Internal International Storytelling 60

Waxing UnLyrical

DECEMBER 21, 2018

When planning and strategizing for your entire brand or a specific campaign, all the above come into play. This is a group exercise for an internal team working for a client. After all this work has been done, you can start writing a strategy with tactics which will be sure to advance your brand or initiative.

Strategy 88

Strategy Analysis Small Business Measurement 88

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. EDUMax and Adobe MAX have become my favorite branded conference experience. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure.

Creativity 40

Creativity Social Media Education Conference 40

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. The cheaper you make your rate, the cheaper the rate is for the next creative professional in the bid.

Industry 0

Industry Creativity System Training 0

MaccaPR

APRIL 12, 2016

Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ SVP, Brand Marketing, Fleishman-Hillard – Minneapolis; former VP of the Consumer Marketing Practice at Weber Shandwick and VP & Director of Public Relations at OLSON. " Jorg Pierach. A s Aren't Forever. Kelly Puspoki.

Travel 48

Travel Exercises Corporate Internal 48

Cision

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative. KD: Understand that you can’t do it all.

Sports 245

Sports Agency Industry Creativity 245

Waxing UnLyrical

JANUARY 17, 2019

There are several ways to keep your name out there in a manner which continues to build brand equity: 1. Creating a brand-new piece from the proverbial drawing board is daunting and unnecessary as you use content that already exists. Thought leadership can take many forms and your company has a viewpoint which is unique.

Leadership 81

Leadership Survey Education Exercises 81

Beyond PR

JUNE 1, 2017

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Good competition helps keep you flexible, nimble and creative. Recognize the difference and never stop learning.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. As the title suggests, this podcast covers all things related to B2B growth – sales, marketing, alignment, tech, leadership.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Landis PR

JANUARY 3, 2022

From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. Sandy Lish, Principal/Co-Founder, Castle , Boston, Massachusetts. “In

Trends 52

Trends Trade Shows Agency Communications 52

ZudePR

JUNE 6, 2016

Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Except for when I exercise, I stopped watching TV. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: social media) is misled. (On

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Ethical Voices

OCTOBER 17, 2022

I have an undergrad in creative writing and then a master’s degree from the New School for Social Research in Liberal Studies, where I got a chance to acquaint myself with some of the ethical models that I think we may even encounter today. I spent some time as a journalist at the dawn of the internet in the 90s. 100%, 100%.

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164