ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document.

Engineering 98

Engineering Television Travel Financial 98

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195

Resources Technology Data Tools 195

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JULY 22, 2020

For up-and-coming B2B brands, panels offer the opportunity to cultivate real brand voice, credibility, and a point of view, all of which reinforce competitive advantage. . Public speaking is also a great way to build a personal brand. Panelists should not even try and slide in any backdoor plugs for their brand.

How To 232

How To Conference B2B Advertising 232

Onclusive

NOVEMBER 10, 2021

You can always come back and edit your setup to include more brand names or keywords that are important to you. Assess the implications of each PESTLE factor on your brand image. AI-driven technology behind the Onclusive platform makes it easy for you to set up your media monitoring, social listening and trend tracking from the get-go.

Analysis 195

Analysis Corporate Reputation How To 195

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute.

Case Study 92

Case Study Study Brand Branding 92

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. From a brand perspective, it’s a great way to showcase three types of posts that your audience can expect to see from following you – allowing you to keep your most important/hero content at the top of the feed.

Instagram 118

Instagram Video Twitter Facebook 118

Cision

NOVEMBER 30, 2017

If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness. establish thought leadership. drive demand for all of Cision’s products and services by telling one unified global brand narrative. Word document? Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

Reputation Us

MARCH 6, 2022

The company’s leadership must earn this trust daily. Gulati suggests purpose must be a major part of the management ethos, documenting the vast performance gains and social benefits that may occur when organizations get purpose right. Among them, he proposes, are “ reputational benefits ”— earning a positive brand image.

Reputation 78

Reputation Ethics Mobile Corporate 78

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

It’s best to articulate goals, service expectations, and deliverables in the RFP or search document shared with the prospective agency partners, and to seek their input if needed. ” Company leadership is in flux. Any good PR agency will be glad for the opportunity to offer their thoughts. You have no story.

Company 136

Company Leadership Agency Employee 136

ImPRessions - Crenshaw Communications

JULY 24, 2018

Some brands spoke out in response to crises, while others may have created crises by speaking out. ” In that case, the meat ban was probably smart branding. Barr tried to blame her racist posts on “ambien tweeting,” but the brand fired back that “racism is not a known side effect of any Sanofi medication.”

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Barokas

SEPTEMBER 28, 2018

Chanlogic is building the only platform brand managers need to succeed online. trillion is purchased online globally, however, big brands don’t often have the right strategy and insights to sell online. Esq.Me (New York, NY). Today’s lawyers are losing time and money on re-drafting and research (non-billable hours).

Construction 111

Construction Case Study Mobile Meeting 111

Beyond PR

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 72

Infographics Brand Branding Video 72

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. CEOs can let their personalities show.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice. We resolve to use the well-documented power of video to drive engagement and provoke emotions. See this earlier post for tips on making a great PR-friendly blog.

Video 160

Video Banking Data Software 160

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

PRSay

OCTOBER 13, 2021

When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Responding to a question from the audience, Shaw cautioned that misinformation “could get a lot worse in terms of its impact on brands” and “be used as a weapon against brands.”

Communications 148

Communications Pharmaceuticals Corporate Film 148

PR Fuel

SEPTEMBER 16, 2020

This is a one-or-two page document that highlights something new or different your company is doing. Reputation and Brand Management. Reputation and brand management are part of your crisis communications plan because they involve the public’s perception of you. Thought Leadership.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Humanizing your brand is essential to its success. Here are some ways to “humanize” your brand on social media: 1. Document company social events and get behind-the-scenes photos.

Marketing 75

Marketing eBook Case Study Measurement 75

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches. You’ll be able to upskill people.”

Pitching 92

Pitching LinkedIn Technology Engineering 92

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Some CEOs and others in leadership positions shun the idea of media training. An exception might include this example from Trader Joe’s. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MARCH 24, 2016

A robust calendar of speaking engagements is a key tenet of a strong thought leadership program — a core part of any public relations program for most brands and companies looking to improve visibility in their category. The documentation, if well organized, is bound to come in handy somewhere else down the road.

Travel 120

Travel Conference Meeting Leadership 120

Sword and the Script

JULY 16, 2019

Unfortunately, after going through such machinations, the bolder parts of these statements – the stuff that makes a brand different amid a sea of sameness – tends to get stripped out. We had some success, but I think there is more we can do to build our brand.”. Lack of a commitment by senior leadership.”. “We’re

Publicity 94

Publicity Survey Local Writing 94

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Humanizing your brand is essential to its success. Here are some ways to “humanize” your brand on social media: 1. Document company social events and get behind-the-scenes photos.

Marketing 68

Marketing eBook Case Study Measurement 68

PR 20/20

NOVEMBER 7, 2019

To start, list any and all audience segments you consider relevant to your brand. Social networks (for branded accounts, as well as thought leaders within the company). Is there someone on the leadership team with a network worth publishing to more frequently? Leads (and consider specifying by conversion points). Subscribers.

Marketing 59

Marketing Case Study eBook Strategy 59

PRSay

JUNE 24, 2020

Today, “minstreling” (or “minstrelism”) refers to companies or brands that “benefit off of Black culture,” said panelist Deme Jackson, a communications strategist for the City of Dallas. She suggested the term “African American” be used in any company documents that are publicly disseminated. Ask them.”.

Communications 158

Communications Employee Training Company 158

Critical Mention

MAY 10, 2019

This tactic generates brand authenticity and awareness, establishes your company’s credibility and positions it as a thought leader in your industry. Humanizing your brand is essential to its success. Here are some ways to “humanize” your brand on social media: 1. Document company social events and get behind-the-scenes photos.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

AUGUST 14, 2018

63% of global respondents said press releases were the preferred vehicle of news conveyance and 44% of “journalists also trust press releases the most, with 44% saying that it’s their most trustworthy source of brand-related information.”. This means thinking about information that can be returned by a “Hey, Alexa/Google/Siri” command.

Survey 103

Survey Report Media B2B 103

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Marketwired

DECEMBER 21, 2015

How to Leverage Medium for Your Brand. Medium , a blogging platform with built-in social features that let you to interact with other publishers and share your work, is a great option for brands that want to demonstrate thought-leadership with longer form content. We’ve got some advice to help.

Writing 100

Writing Blogging Newspapers Travel 100

Ethical Voices

MAY 8, 2023

And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. We don’t just take yourself submitted survey answers, we go through the documentation that you provide as part of the process, and then all of that combines into your score.

Ethics 71

Ethics Training Financial Survey 71

Solo PR Pro

APRIL 11, 2017

Today, content marketing is integral to owned strategies and critical to brand awareness, outreach and thought leadership. Having a documented and consistent strategy and clear metrics for success can help us to ensure that our content marketing efforts deliver as expected. It also highlights areas that still need improvement.

Infographics 40

Infographics Content Marketing Trends B2C 40

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait.

Government 103

Government Education Print Ethics 103

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 111

Real Estate Community Employee Education 111