PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. We utilized features like Snippets and Documents to streamline workflows. The Results: From a Pilot Blog to a Global Media Brand. Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute.

Case Study 92

Case Study Study Brand Branding 92

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

It’s best to articulate goals, service expectations, and deliverables in the RFP or search document shared with the prospective agency partners, and to seek their input if needed. It serves to inspire employee engagement, foster customer loyalty, and boost company performance. ” Company leadership is in flux.

Company 136

Company Leadership Agency Employee 136

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

ImPRessions - Crenshaw Communications

JULY 24, 2018

Some brands spoke out in response to crises, while others may have created crises by speaking out. Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat. Ambien is woke.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

PR Fuel

SEPTEMBER 16, 2020

This is a one-or-two page document that highlights something new or different your company is doing. Once authorities determined the victims had died after taking poisoned Tylenol, the company immediately recalled its products and even invited TV news crews to shoot video of store employees taking products off the shelves.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

JUNE 24, 2020

Today, “minstreling” (or “minstrelism”) refers to companies or brands that “benefit off of Black culture,” said panelist Deme Jackson, a communications strategist for the City of Dallas. Supreme Court’s June 15 ruling that the 1964 Civil Rights Act also protects gay, lesbian and transgender employees from job discrimination.

Communications 157

Communications Employee Training Company 157

Mindful Marketing

JUNE 27, 2020

Likewise, today’s customers increasingly care about the ethos of the brands they support. These statements not only reflect sound leadership, they have allowed conversations against injustice to continue in the marketplace. I celebrate these leaders who have leveraged their influence to stand against injustice.

Real Estate 111

Real Estate Community Employee Education 111

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. office building, reception area, employees working, etc.).

Media 68

Media Leadership Product Launch Television 68

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission.

Ethics 70

Ethics Training Financial Survey 70

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. What we do 5.

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission.

Ethics 52

Ethics Training Financial Survey 52

PR 20/20

NOVEMBER 7, 2019

To start, list any and all audience segments you consider relevant to your brand. When thinking through audiences, consider: Employees. Social networks (for branded accounts, as well as thought leaders within the company). Is there someone on the leadership team with a network worth publishing to more frequently?

Marketing 59

Marketing Case Study eBook Strategy 59

PR Fuel

NOVEMBER 16, 2020

If you fail to write a strong document, however, you could also fail to generate leads. With these tips, you can keep consumers in-the-know and start boosting brand awareness. Without a singular focus, you could struggle to create a clear, concise document. Get started with these easy tips today! Know the Focus. Add Authority.

Writing 60

Writing How To Examples Consumer 60

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. We didn’t just answer the questions, we helped her tell a story.

Pitching 98

Pitching Consumer How To Education 98

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 82

Writing How To Media Guidelines 82

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Even the company’s bottom line might be affected.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17). 2021, August 11).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

SEPTEMBER 19, 2022

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. the next morning, I was already on the plane to London.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Ethical Voices

JULY 24, 2023

Keep it to the factual issues with documentation proven related to the position. How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. What’s your advice when it comes to the use of AI and misinformation or how brands can protect against it?

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Communications Conversations

DECEMBER 11, 2020

We also have easy access to a shared server, Google drives and other document-sharing tools. . Plus, many of the employees have long tenures (10-20 years), which speaks volumes. At the same time, they are a culture of ownership and responsibility to their employees. Cargill also has good tech for collaboration.

Interviews 185

Interviews Meeting Video Energy 185

Maxim Behar

SEPTEMBER 19, 2022

I wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. He graduated in economics in Prague and in leadership skills at the Harvard Kennedy School.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Man-made disasters. Proactive crisis management.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PRSay

SEPTEMBER 20, 2021

In August, United Airlines announced that all of its 67,000 employees must receive COVID-19 vaccines or risk losing their jobs. carrier to impose a vaccine mandate on its workers, initially set a late-October deadline for employees to prove their vaccination status, but then pushed the date up to Sept. The airline, the first U.S.

Airlines 170

Airlines Employee Communications Exercises 170

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. Basically, Hoffman pays you to work abroad.

Pitching 36

Pitching Transportation Conference Report 36

Ethical Voices

APRIL 2, 2024

I oversee all the communications, emergency management, and brand management. You mentioned it’s a hundred-page document. There were key points that were identified throughout the document that were consolidated into a one or two pager. I’ve been in the government sector for about 16 years.

Policies 62

Policies Ethics Government Leadership 62

Sword and the Script

JUNE 16, 2020

A way to engage audiences and communicate key message points through personal stories of customers or employees relating to their experience with the company, service or product.” 4. “Bringing a brand to life; connecting people to the work; making what you do meaningful.” Humanizing the brand.” Conversational marketing.”

Storytelling 132

Storytelling Communications Survey Case Study 132

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Scale is a strange thing, isn’t it. And in today’s world, incidents don’t have to be very big to cause you major problems.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. Scale is a strange thing, isn’t it. And in today’s world, incidents don’t have to be very big to cause you major problems.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

MaccaPR

JANUARY 4, 2018

Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? I want to frame these notes. We love them.

Agency 0

Agency Advertising Advertising Leadership 0

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

OCTOBER 27, 2017

The impact of the digital revolution on the traditional communications profession has been well documented. IHG’s legacy employee communication platform had extremely low engagement. Rounding out the discussion, Torres ended with one of his most important leadership philosophies — it’s important to force failure.

Leadership 113

Leadership Communications Hotels Tourism 113

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. After all, affecting change is much about leadership and sharing a clear vision. Some of the signals?

How To 60

How To Software System Employee 60

PR in High Definition

APRIL 1, 2020

Values often smack of ‘do as I do’-ism, with few senior staff paying them more than lip service after the first week – or worse, being used as a stick to berate employees when they don’t perform well. The brand is all about browsing, buying in volume, and the in-store experience. But why do so many company values fail? Tying it all up.

Company 71

Company Employee Examples Leadership 71

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. For me, as a local government employee, there are clear political boundaries. Ted is a leading social media strategist, keynote speaker, brand evangelist, and CMO for Brand Innovators.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

MARCH 24, 2019

Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It will almost certainly require a new type of politician to provide leadership to help the UK thrive. A recent article tackles the fractures in the UK exposed by Brexit.

Tools 69

Tools Insurance Insurance Handbook 69

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40