Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. a clear difference in the assessment of the top priority was observable: 44% of CEOs said selling products and services was the top communications goal while just 25% of in-house communicators identified sales as the top goal.

Technology 128

Technology Study Communications Survey 128

5W PR

MARCH 7, 2024

Instead, the focus is shifting towards building brand equity and fostering customer loyalty through exceptional experiences. Operators recognize that acquiring new customers is only half the battle; retaining them is equally crucial.

Trends 78

Trends Technology Customer Service Analytics 78

Agility PR Solutions

APRIL 16, 2023

Yes, AI-supported customer service has not been without its headaches, and the metaverse plunge has been slow to unfold, but brands and marketers must make no mistake—these are among the rapidly evolving technologies linking the physical and digital worlds that will define how business is done in the very near future, asserts new research from […] (..)

Customer Service 94

Customer Service Technology Brand Branding 94

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. This information can be used to recommend customized skincare routines.

Analysis 88

Analysis Customer Service Data Trends 88

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition.

Storytelling 85

Storytelling Brand Branding Customer Service 85

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. On the other hand, Starbucks gives consumers free drink vouchers for the future visits of any customer whose order got delayed.

Strategy 88

Strategy Marketing Reputation Survey 88

Landis PR

APRIL 1, 2024

While AI-powered robots and customer service tools are intriguing, many are wondering how AI will impact the day-in-day-out marketing world as we know it. I was impressed that many of the developers speaking at the conference were asking the right questions and keeping concerns like this in mind while developing the technology.

Conference 59

Conference Technology Training Customer Service 59

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. It made the brand more interesting, and best of all, media loved it. Delve into market research data.

How To 310

How To Transportation Software Employee 310

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.

Company 267

Company How To Employee Customer Service 267

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. Brands to watch in 2018. Tapping into the zeitgeist much?

Brand 136

Brand Branding Retail Comparison 136

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015.

Communications 40

Communications Marketing Technology Data 40

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Prohibition

MARCH 21, 2024

Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve.

Social Media 62

Social Media Trends Analysis Media 62

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. In developing markets everyone that wants a phone has one. The ability to target and measure ad performance makes digital ads attractive to brands. Here are my highlights. #1

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

SEPTEMBER 5, 2018

A new Forrester report explores the application of social media listening tools and characterises the market. It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Reputation Us

APRIL 12, 2023

As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).” Or can meeting the needs of your customers automatically, individually and accurately bolster your company’s good reputation? Only time and market feedback will tell us for sure.

Reputation 88

Reputation Financial Training Enterprise 88

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. When was “secret sauce” first used to describe information technology?

How To 194

How To Wikipedia Engineering Web 194

Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. Joe Pulizzi’s Orange Suit.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Reputation Us

APRIL 12, 2023

As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).” Or can meeting the needs of your customers automatically, individually and accurately bolster your company’s good reputation? Only time and market feedback will tell us for sure.

Reputation 78

Reputation Financial Training Enterprise 78

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Meanwhile, layoffs are mounting in the tech sector.

Trends 126

Trends Pitching Twitter Nonprofit 126

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . “The About Critical Mention.

Media 108

Media Radio Television Engineering 108

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 138

Instagram Technology Resources Employee 138

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. At Crenshaw, you work with a variety of brands and businesses.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Beyond PR

MAY 18, 2016

In marketing, every day is game day. Tackle the challenge of marketing’s ever-evolving playbook by building a team of valuable players. In the latest issue of Brand Quarterly magazine, PR Newswire’s Senior Vice President of Marketing Ken Wincko describes the type of marketers your brand needs.

Marketing 75

Marketing Enterprise Customer Service Technology 75

5W PR

OCTOBER 29, 2019

Particularly in the marketing and public relations spaces, automation and artificial intelligence have become cornerstones of practice. New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers.

Data 60

Data Customer Service Consumer Technology 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

MARCH 3, 2015

McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled: The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days.

Marketing 60

Marketing Telecommunications Customer Service Technology 60