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Barbie dominates August brand coverage

NewsWhip

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78
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Seven Ways to make a Corporate Video more Engaging

Prohibition

Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Initially, video content was more favoured by consumer brands as it offered a more light hearted and often fun approach to content.

Video 62
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Acting the Part (of Thought Leader and Spokesperson)

Flack's Revenge

He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette is a dynamo, someone who uniquely focuses on helping actors and corporate executives deliver their best performances. Why you (gets to your special sauce)? Brette Goldstein.

Film 156
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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90
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Step by step guide to create a corporate video for your marketing needs

Prohibition

It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. But that doesn’t need to be the case – just because it is corporate content, it doesn’t mean it can’t be a creative masterpiece.

Video 62
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Find your Story; Build your Brand!

ReimaginePR

We’re discounting this event because we’re filming t to promote our online classes. She’s a story expert who works both as a PR executive and television writer, helping millions of people engage with harder to understand ideas, brands and campaigns through story. The post Find your Story; Build your Brand!

Brand 136
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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Shaw, corporate vice president, communications at Microsoft. When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Understanding what those motives are” and who is spreading the falsehoods allows brands to take action. Thomas Brooks asked.