MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Landis PR

JANUARY 8, 2024

Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. The unlikely interdependence of these films, coined as the “Barbenheimer” trend, marked the first time where both movies not only performed exceptionally well but also boosted each other’s success.

Film 59

Film Twitter Viral Social Media 59

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. She is heavily followed by fans across the world with 12.2

Brand 87

Brand Branding Instagram YouTube 87

Deirdre Breakenridge

NOVEMBER 8, 2015

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150

Film Social Media Video Writing 150

Prohibition

DECEMBER 2, 2022

The brand put up billboards with phrases such as ‘Proud anti-sponsor of the World F*Cup’ and ‘Eat, Sleep, Bribe, Football’, and have said they will donate all net profits on their ‘Lost Lager’ beer during the tournament. The film is definitely one for the younger football fans out there, bringing together music, sports and culture.

Film 62

Film Sports B2C Digital PR 62

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Remember that.

Brand 111

Brand Branding LinkedIn Instagram 111

PR for Anyone

JULY 15, 2020

This week was big news in the branding, marketing and PR space when the Washington Redskins decided to change their name due to ongoing pressure from American Indian groups and most recently their corporate sponsors. My inbox was flooded with interview requests asking for my opinion on the matter. Luckily I live in the D.C.

Interviews 165

Interviews Television Film Media Training 165

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136

Stuart Bruce

JULY 16, 2014

An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Blogging is dead, long live blogging.

Blogging 144

Blogging Writing Guidelines Film 144

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Long-form content bolsters authority.

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Case Study SEO Film Video 178

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Film studios, music labels, talent agencies, and entertainment companies may offer entry-level PR positions to manage publicity and promotions. Government agencies. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. PR today is about SEO.

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SEO Analytics Measurement B2B 204

The Stalwart Blog

JUNE 26, 2015

Summertime is here and with it comes the Hollywood blockbuster, known for big names, big budgets and…big brands? Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline.

Storytelling 60

Storytelling Film Wireless Television 60

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. This platform is great for interviews with key business figures and more corporate B2B video.

Video 149

Video Social Media Instagram Facebook 149

Mark My Words

MAY 20, 2020

Daily Beast The British brand consultant Mark Borkowski, who has long been fascinated by the royals, says that Harry’s commercial future success will be intimately linked to how well he manages his emergence into the post-COVID world. “I I just don’t see him having the skill set to be a producer,” said Borkowski.

Film 60

Film Local Training Community 60

Mark My Words

MAY 9, 2022

It was telling that one of the big stories to come out of Coachella in the UK was the fact that the ‘random 18-year-old British fan’ pulled up on stage to perform Thiago Silva with Dave (a wheeze he’s pulled before) was none other than the aspiring-rapper son of a world-famous film director.

Film 60

Film Radio Fashion Trends 60

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services?

Financial 120

Financial Corporate B2B Film 120

Critical Mention

OCTOBER 3, 2018

It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. Takeaway: Arguably one of the best PR campaigns this year, Deadpool 2’s brilliance was crashing classic Fox film covers in Walmart stores across the U.S. There are two takeaways here.

Film 69

Film Airlines Corporate Strategy 69

Polaris

JANUARY 17, 2015

In fact, Chipotle is no stranger to interesting branded content. It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers. The Scarecrow. Put your customer first.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Mark My Words

NOVEMBER 20, 2015

The simple genius of the film is that the deliberately low production values –the whole thing was shot in less than two days on no more than two cameras- gives the piece the naturalistic feel of much family friendly lifestyle TV. This is part of a growing trend in PR that sees content creation as a self-sufficient driver of brand message.

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Film Television YouTube Video 60

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

Brand 40

Brand Branding Film Web 40

Buzzstream

JANUARY 30, 2020

To have such an impact, there needs to be the key connection that is capable of not only resulting in links and brand placements but the ability to improve rankings for valuable queries. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value.

SEO 71

SEO Film Reddit Video 71

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Boff was then the Executive Director of Global Brand Marketing for GE; today she’s the CMO.

Content Marketing 60

Content Marketing Marketing Television Film 60

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event.

Video 62

Video Strategy SEO Engineering 62

MaccaPR

JULY 20, 2015

Now for the million-dollar question (or if you want to get specific, $16-19 billion, Snapchat’s estimated value): Why do Snapchatting brands from McDonald’s, HBO and General Electric to Taco Bell, Acura and Heineken care about a mobile app used by teens and young adults to exchange selfies and pictures of Sunday’s brunch? Source: Adweek.

Brand 48

Brand Branding Marketing Mobile 48

Action PR

DECEMBER 16, 2019

Our corporate fitness sales specialist client Gympass successfully secured a three-year extension to its deal with premium fitness operator Bannatyne which saw all 72 clubs become available to Gympass members. Bringing brands together is our speciality!

Sports 52

Sports Film Local Exercises 52

Sword and the Script

JANUARY 25, 2020

It humanizes a brand, creates an emotional connection, and boosts recall in a way that a list of statistics, no matter how compelling just can’t rival. This storytelling expertise is a driving reason why Fast Company recently said the company was “ the most important ” brand marketers of the last decade.

Storytelling 119

Storytelling Examples B2B Chemicals 119

Wadds Inc.

AUGUST 14, 2023

Moore Kingston Smith LLP is the only firm of media accountants and advisers with a dedicated office of over 100 media specialists that proactively support the extensive range of needs of independent media businesses – covering marketing services, film & TV and entertainment, theatre and CreaTech.

Agency 52

Agency Sports Public Affairs Creativity 52

Communications Conversations

JUNE 28, 2018

I am the Senior Corporate Communications Manager for both teams, which means I handle all “off court” communications. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. but my main goal has always been to get as much experience early on as possible.

Sports 113

Sports Travel Television Agency 113

Prohibition

AUGUST 26, 2019

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. The Light – Something for Everyone Brand Video. International Women’s Day – Katy Shaw.

Case Study 48

Case Study Video Study Film 48

Mindful Marketing

SEPTEMBER 5, 2020

The company filmed reactions of several pint-sized punk’d consumers, who were given unmarked pouches and asked to test “a new flavor” of juice. But, will the company’s corporate social responsibility really remedy that problem, and what’s likely to be the long-term impact on the brand?

Consumer 65

Consumer Course Film Advertising 65

Mindful Marketing

OCTOBER 17, 2020

The firm first did it’s homework and found that Apodaca wasn’t simply someone aiming for internet fame or a corporate payday. Allowing whoever happens to shoot a viral video of themself become the face of one’s brand seems like a pretty nonstrategic approach.

Consumer 68

Consumer Viral Video Social Media 68

Doctor Spin

JANUARY 17, 2023

Solarpunk might offer inspiration for other brands who are thinking about communicating a vision of a future world that isn’t scary. One of the critical principles is that it is a community-based movement rather than one dependent on large corporations or governments. Community-living in harmony with nature (Midjourney V4).

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Wikipedia Energy Community Fashion 52

Waxing UnLyrical

JANUARY 27, 2014

I don’t know about you, but every year, around this time, I’m always reminded of the classic 1993 Bill Murray film , where Murray’s character is stuck in a time loop, reliving the same day over and over again. . 5 Mistakes Business Owners Make When Building Brand Loyalty. Sunday will be Groundhog Day here in the U.S.

Film 78

Film Resources Internal International 78

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. A successful response to that situation can make or break a brand.

Company 87

Company Airlines Print Government 87

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. asked mono’s John Blackburn, a veteran of Minneapolis agency Fallon’s legendary BMW Films campaign. Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

Cision

NOVEMBER 6, 2015

If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers.

Video 120

Video Trends YouTube Television 120