Brand film comes of age
Steve Barrett on PR
MAY 27, 2021
The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.
Brand film was greatest investment BMW ever made
Steve Barrett on PR
JANUARY 3, 2020
The fifth iteration of the Brand Film Awards will take the temperature of a craft that has matured exponentially in the half decade since they were launched.
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Trending Sources
Lessons in Brand Cross-Promotions from ‘Barbenheimer’
PRSay
AUGUST 30, 2023
The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films.
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What is SXSW and How to Prepare Your Brand to Attend
5W PR
FEBRUARY 28, 2024
SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. For brands that are considering jumping in, they should prepare for the ride of their lives. This can range from goals like brand awareness to industry recognition or generating leads.
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Key takeaways from the Brand Film Festival Workshop
Muck Rack
MAY 6, 2019
Key takeaways from the Brand Film Festival Workshop
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Barbie dominates August brand coverage
NewsWhip
SEPTEMBER 14, 2023
The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.
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How to film thought leadership when you’re stuck indoors
Prohibition
APRIL 15, 2020
Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Position yourself carefully.
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Amazon dominated the headlines in September’s brand coverage
NewsWhip
OCTOBER 31, 2022
As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. That much was true for September’s top brand stories, of which Amazon was mentioned the most in headlines, accumulating an impressive breadth of coverage that earned massive engagement.
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The Best Brand Reactions To Threads, So Far
Prohibition
JULY 14, 2023
Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Netflix has remained true to its brand personality and has taken the opportunity to showcase some of the most recognisable memes from the shows and movies it streams.
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Creative Brand Events for Spring
5W PR
MARCH 24, 2023
As spring approaches, brands look for ways to engage with their audiences and stand out from the competition. Hosting unique and memorable brand events is one such way – these capture the essence of the season. Here are some creative event branding ideas for spring that can help brands make a lasting impression.
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On set for Forever since 1775 – A Mappin and Webb brand film
Prohibition
OCTOBER 28, 2019
You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.
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On set for Forever since 1775 – A Mappin and Webb brand film
Prohibition
OCTOBER 27, 2019
You’ll probably be familiar with bad and brilliant attempts at video content as brands increasingly put budget towards this. Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.
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The brands that are winning the artificial inteIligence race in 2023
NewsWhip
MARCH 23, 2023
We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments. Brands benefiting from AI Obviously AI can be a contentious subject, but many brands are taking advantage of its efficiency. Air Force Test Pilot School (15.3k).
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Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage
NewsWhip
OCTOBER 24, 2023
Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. If you’d like to find out more about how you can monitor your brand, check out our networks here. and 950k engagements respectively.
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster
PRSay
MARCH 7, 2024
The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.
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Four brand films, four diverse stories and outcomes
Steve Barrett on PR
OCTOBER 5, 2018
Advertising Week proved a relevant opportunity to take the temperature of brand filmmaking and be inspired by great proponents of their craft.
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Film is the form for effective brand storytelling
Steve Barrett on PR
MAY 5, 2017
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
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Branding Lessons from Marvel Studios’ Mythology Marketing
PR News
APRIL 25, 2019
Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time.
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Oscar Nominated Films and Their PR Takeaways
Reputation Us
FEBRUARY 20, 2015
As a PR pro, The Academy Awards provide a wealth of takeaways on real time brand marketing, promotional tactics and more; coincidentally, it also makes for great blogging! The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR. This year, I had the privilege of […].
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B2B – A Whole New World
Ronn Torossian
JANUARY 4, 2021
After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” COVID-19 and technology […].
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Find your Story; Build your Brand!
ReimaginePR
MAY 9, 2017
We’re discounting this event because we’re filming t to promote our online classes. She’s a story expert who works both as a PR executive and television writer, helping millions of people engage with harder to understand ideas, brands and campaigns through story. The post Find your Story; Build your Brand!
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Reactive PR Opportunities in Brand Mentions
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering. Sometimes, a cultural phenomenon can be the source of incidental, undeserved negative brand attention.
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents
Burrelles Fresh Ideas
OCTOBER 3, 2023
These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.
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Inside the Campaign: Creating Employer Brand Love
Shift Communications
DECEMBER 16, 2022
A Q&A on McDonald’s Employer Brand Building with Megan Gaffney, VP, Consumer Team. It’s hyper-regional and a huge part of our work is employer brand, so promoting McDonald’s as a great place to work and highlighting the people that make the brand all that it is. Give us the 10,000-foot view of the campaign.
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Tap Into Nostalgia for Your Marketing
5W PR
MAY 4, 2023
Brands have recognized this appeal and are using “nostalgia marketing” as a powerful tool. Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. Nostalgia marketing fosters a deeper connection and engenders a sense of brand loyalty.
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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing
Burrelles Fresh Ideas
AUGUST 29, 2023
To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.
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How to Utilize YouTube for Your Brand
Konnect Agency
FEBRUARY 24, 2020
With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Why YouTube?
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How Barbie’s reputational overhaul painted the world pink
PR in High Definition
AUGUST 29, 2023
The self-titled film has grossed over $1bn, cementing director Greta Gerwig as the only woman in history to have directed a billion-dollar film and inspiring the portmanteau ‘ Barbillion ’. Yet, the film didn’t just manage to achieve this; it completely upended the public’s perception of what she represents.
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Acting the Part (of Thought Leader and Spokesperson)
Flack's Revenge
AUGUST 4, 2022
He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Flash forward a year-and-a-half and I thought it would be great to have Brette on the podcast, to discuss her special brand of performance coaching. Why you (gets to your special sauce)? Brette Goldstein.
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The story of content: New documentary film on content marketing
Stuart Bruce
SEPTEMBER 23, 2015
This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. And some of those interviewed are just a bit too enthusiastic and OTT for many global audiences.
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User-generated content
Ronn Torossian
SEPTEMBER 27, 2021
The films […]. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The post User-generated content appeared first on.
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How to Know if an Influencer Makes Sense for your Brand?
Critical Mention
JANUARY 29, 2021
But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. An engaged audience helps increase brand awareness and potential sales.
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch
5W PR
FEBRUARY 22, 2023
Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. More outrageous guerrilla marketing type events should, of course, also be filmed. What is a Product Launch Strategy? That’s the best way to maximize the influence of your PR campaign.
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How Facebook and Instagram images resonate for brands
NewsWhip
SEPTEMBER 25, 2019
Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful. Facebook images for brands in 2019.
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Why Video is Vital in 2023
The Proactive Report
DECEMBER 26, 2022
The sci-fi films that predicted video conferencing and the ability to live stream news from anywhere in the world is what we experience as a daily reality. Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. What are people watching?
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5 Tips for Producing Video Content During Social Distancing
PRSay
MAY 5, 2020
You can deliver a well-produced piece that maintains brand integrity while also keeping your social distance. Poor quality lessens the chance of engagement and will not reflect well on you as a leader or on your brand. Many brands are refocusing their energies and their communications on COVID-19 responses. Be authentic.
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Brand Story We Love: David Peck
ReimaginePR
JULY 4, 2015
And there’s more: David Peck has not only made a name for himself in the field of social justice (when it comes to issues of social justice, he is one of the most passionate people I have ever met on the subject) he’s also a film maker and TV producer. David is also my friend and colleague. He was named a Global Hero by Verge Magazine.
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10 Influencers Who Dominate Brand Promotion
Critical Mention
MARCH 16, 2020
Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. He is one of Hollywood’s highest-paid actors and his many successes in the film industry have added to the many eyes that were already on him. She is heavily followed by fans across the world with 12.2
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Let there be light: Four ways to keep your brand shining
PR in High Definition
MARCH 31, 2022
Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 121-year-old light– a good brand needs constant maintenance.
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I judged 200+ PR award submissions—a few pitfalls to avoid
Agility PR Solutions
AUGUST 3, 2020
I’ve participated on juries for almost every industry competition, including traditional media relations, healthcare communications, PR tactics, and even brand film. Over the last year, I’ve had the honor of evaluating hundreds of submissions for communication awards.
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156 Who’s that girl muscling in on film premieres?
Mark My Words
MAY 23, 2017
Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. “The costs are eye-watering.
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Should Your Brand Voice Stay the Same Across Social Channels?
Contently - Strategy
OCTOBER 4, 2018
If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Remember that.
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111 How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!
Deirdre Breakenridge
NOVEMBER 8, 2015
A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.
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