NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? There will always be a limited number of human eyes available to consume or engage with AI-generated media. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. Email marketing for retail success Email marketing remains one of the most effective tools for driving sales in the retail industry. Building a strong brand image is essential.

Retail 62

Retail Marketing Measurement Product Launch 62

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Product launches. Consumers will have the live-event experience of a concert, show or sports match without leaving the comfort of their homes.

Social Media 54

Social Media Tools Marketing Enterprise 54

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” As such, a number of companies are building innovative tools in the PR technology space.” * * * Do you work for a PR tech vendor?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands. For example, you could take a ‘soft sales’ approach and show your followers how to use your product.

LinkedIn 62

LinkedIn Video How To Marketing 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. This is because video content is engaging and captures our attention from the offset when done well – making it a really effective marketing tool.

Video 62

Video Social Media Media Instagram 62

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Leave a comment! Amanda Loewy.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Leave a comment! Amanda Loewy.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159

Instagram Reddit Transportation Creativity 159

Konnect Agency

APRIL 26, 2023

Brands can leverage these unique experiences to foster customer loyalty, build brand affinity, and differentiate themselves from competitors. In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. Personalization is key when it comes to winning over customers.

Agency 52

Agency Marketing Creativity Consumer 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Branded content can help a company differentiate its offering through insights and thought leadership.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

OnePitch

APRIL 14, 2022

Whether its medical devices, EHRs, or patient engagement software, my main responsibility as the HealthIT Practice Group Director is to ensure my team’s efforts are supporting clients’ business goals – so everything from brand awareness and visibility to overall sales pipeline growth.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

NOVEMBER 10, 2021

Today, 60% of businesses use video as a tool, with 36% using it on a weekly basis and 94% planning to continue to do so. One of the most innovative companies, Google, has effectively portrayed the key messages of the brand since they first began using video promotions. Nike Football Presents – The Switch a Spark Brilliance Production.

Video 62

Video Sports Film Employee 62

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. You can always get in touch with us if you’re interested in delivering a successful luxury PR campaign.

Video 63

Video Fashion Content Marketing Product Launch 63

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

OCTOBER 28, 2019

Ultimately, through great content marketing, your brand will be seen as the expert in its field, increase social media reach and grow the business through attracting new customers. If followed stringently, you could transform the perception of your brand online and start to see real return from your content.

Content Marketing 48

Content Marketing Strategy Marketing Social Media 48

Beyond PR

JUNE 28, 2018

About 58 percent of brands don’t know what people do after they consume their content and two-thirds don’t have insights into audience behavior. When bearing in mind that social is only continuing to grow, there is a clear need for a social media monitoring tool to help navigate this complex landscape.

Analysis 40

Analysis B2C Case Study Product Launch 40

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. Why use a planning tool as a strategic lever?

Tools 354

Tools Internal International Resources 354

Beyond PR

OCTOBER 4, 2016

As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Have the right tools. How crisis communications has changed.

Crisis 186

Crisis How To Brand Branding 186

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. Brands can play off the influencer posts and drive new followers to connect on their own social channels.

Media 100

Media Print Radio Consumer 100

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. . ~ Jason Brown , Founder/Principal, PublicCity PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes.

Examples 116

Examples Energy Retail Product Launch 116

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109