5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

Waxing UnLyrical

OCTOBER 12, 2016

I would then promote it on my blog posts, through social media ( Twitter , Pinterest ), on my email signature line ( by the way, check out this free tool from Hootsuite ), via guest posts on influencers websites, and basically every time I opened my mouth. How To: Measure Success For a Product Launch.

Product Launch 40

Product Launch Measurement How To Course 40

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Tools and techniques Public relations careers involve crafting press releases to announce newsworthy events or initiatives. Organizing events to enhance brand visibility and strengthen relationships.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Onclusive

OCTOBER 12, 2021

A business case is one of the most powerful decision-making tools available to the C-suite. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. The key question to ask is: what do you need?

Resources 195

Resources Technology Data Tools 195

Engage PR

OCTOBER 28, 2020

It’s the execution that defines results and success, that avoids pitfalls and ensures all communications are on point – maximising the opportunities to build brand, heighten awareness and engage with influencers and decision-makers. LinkedIn content for company successes, contracts wins and new products launches.

Brand 60

Brand Branding Local Product Launch 60

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. You can always come back and edit your setup to include more brand names or keywords that are important to you.

Analysis 195

Analysis Corporate Reputation How To 195

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

A good content calendar is like a roadmap that helps a brand tell its story. Meaning, there should be frequent posts, varying in topics from article promotions to National Cookie Day, if you could think of a way that it’s relevant to your brand. Here are some ways to construct a killer content calendar and get the most out of it.

How To 259

How To Social Media Product Launch Construction 259

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. At Konnect, several of our clients have used this method to help make their brand unique and stand out from their competitors. Partnering with a Brand during a Pandemic.

Creativity 52

Creativity Brand Branding Product Launch 52

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Interest vs. coverage Remember: AI is a tool for you to wield. Probably not. It’s your friend.

Product Launch 78

Product Launch Print Measurement Consumer 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. We’ll delve more in-depth into PR and marketing.

Video 109

Video Marketing SEO Social Media 109

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Communications Conversations

APRIL 17, 2015

Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Livestreaming product launches. But, with everyone urging brands to jump in, I see very few people (as usual) talking about the nuts-and-bolts of what this means on a corporate level. Gone the next.

Brand 60

Brand Branding Product Launch Video 60

PR in High Definition

APRIL 28, 2016

With virtual reality, brands can offer a broad range of experiences to help consumers and influencers alike become fully immersed in a wide range of stories. Product launches. Journalists will attend multiple press conferences and liaise with multiple brands without leaving their desks. Authentic in-store experiences.

Social Media 54

Social Media Tools Marketing Enterprise 54

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. What are Brand Mentions? What is Brand Sentiment?

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. Email marketing for retail success Email marketing remains one of the most effective tools for driving sales in the retail industry. Building a strong brand image is essential.

Retail 62

Retail Marketing Measurement Product Launch 62

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” As such, a number of companies are building innovative tools in the PR technology space.” * * * Do you work for a PR tech vendor?

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. However, there are still ways brands can get their content into the Facebook newsfeed.

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Victorious PR

JANUARY 27, 2023

This can include announcements about partnerships, product launches, and upcoming events. Building relationships can be a powerful tool for promoting your company and building brand loyalty. We are your top public relations firm for PR, personal branding, and so much more.

Company 52

Company Real Estate Strategy Publicity 52

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events? A great tool to help do this is YouTube’s analytics platform. Ah, YouTube. Leave a comment! Amanda Loewy.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events? A great tool to help do this is YouTube’s analytics platform. Ah, YouTube. Leave a comment! Amanda Loewy.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Do you want to plan content around key product launches you see coming in the future, or seasonal events? A great tool to help do this is YouTube’s analytics platform. Ah, YouTube. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Prohibition

AUGUST 16, 2021

Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands. For example, you could take a ‘soft sales’ approach and show your followers how to use your product.

LinkedIn 62

LinkedIn Video How To Marketing 62

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Establish a baseline. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here. Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Instagram 159

Instagram Reddit Transportation Creativity 159

Communications Conversations

SEPTEMBER 2, 2015

I currently work with a couple clients on managing and developing “Employer Brands” on social media. What that means, essentially, is developing a brand that will help retain and recruit the best and brightest talent for the company. There are certainly a plethora of tools out there that will help you do just that.

Employee 60

Employee Social Media Brand Branding 60

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 99

Interviews Publicity Technology Social Media 99

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A big new product launch typically happens once in a couple of years at best. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. Branded content can help a company differentiate its offering through insights and thought leadership.

B2C 120

B2C Product Launch SEO Storytelling 120

The Proactive Report

FEBRUARY 24, 2017

Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. One aspect of Twitter that’s not well-known and often not considered by brands is that journalists and news organizations are the largest and most active verified group of Twitter users. This was way below Wall Street’s expectations. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan. Define your objectives. PR is all in the timing.

Writing 136

Writing How To Pitching Privacy 136