NewsWhip

MAY 8, 2020

This mental health crisis was approached in different ways, from the government, to brands and celebrities offering support, to publishers promoting exercise and tying physical health to mental health. The Canadian government in particular initiated a number of highly engaged programs of support. .

Brand 142

Brand Branding Exercises Healthcare 142

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. The value of a strong reputation has never been more vital.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

5W PR

JANUARY 1, 2023

Corporate social responsibility has the purpose of improving the corporate reputation of a company and increasing its value as a brand. This is a great way for companies to give back to their communities and customers that have supported the business in the past. Types of CSR.

Reputation 158

Reputation Corporate Policies Ethics 158

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Members will be able to earn status by actively contributing to the community and then receive branded gifts.

Analysis 151

Analysis Tools Software SMB 151

Stephen Waddington

OCTOBER 9, 2018

However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. Digital communication has become a war zone. The Internet has commoditised everything but brand Democracy isn’t the only casualty of the internet.

Brand 109

Brand Branding Privacy Hotels 109

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. However, there are also several restrictions in place for these businesses because they have to follow government guidelines. What are some examples of brands that were marketed through a private/public partnership?

Government 35

Government Agency Consumer Agriculture 35

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. Now, city governments are involved. New York Fashion Week was Feb.

Training 97

Training Brand Branding Fashion 97

NewsWhip

FEBRUARY 26, 2021

When brands are more trusted than media and other Trust Barometer findings. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. Tonia explains that the 2021 Edelman Trust Barometer indicates trust in government, media, and peers has declined. FEBRUARY 26, 2021.

Brand 78

Brand Branding Media Government 78

5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

MAY 23, 2023

But even amid these sharp declines in volunteerism nationwide, the PRSA Colorado Chapter has seen an increase in volunteers for its community program called PR Paid Forward. The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

The billionaire space race is pretty self-indulgent , but it’s also entertaining and it fills a gap that government programs can’t. The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. I think it will emerge in fine shape despite the ups and downs.

Facebook 310

Facebook Crisis Employee Government 310

NewsWhip

AUGUST 11, 2021

With this shift, it has become ever more important to understand how narratives are framed online, how that might affect your brands or the wider areas where you are taking a stand, and to have early alerts when narrative threats are emerging. . This same agile philosophy is being adopted by brands too. What is analytics saying?

Brand 78

Brand Branding Groups Data 78

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. The failure here was really one of governance, of course. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. The Government led by Prime Minister Petteri Orpo has a very ambitious program to balance the State budget and support growth.

Radio 64

Radio Pinterest Television Government 64

Cision

SEPTEMBER 1, 2016

Micro-targeting and befriending influencers in individual communities is a strategy that could work well in other countries and cultures, too. Local influencers can explain what types of communication strategies will – and will not – work in their communities. That’s one thing that our communities love.”. “You

Local 216

Local Government Community Corporate 216

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

Bianchi Biz Blog

APRIL 29, 2024

Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market. English and Chinese are both official languages, facilitating international business communications. Understanding local customs, values, and sensitivities is crucial.

Marketing 93

Marketing Local Crisis Management Internal 93

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

I shared my perspective that brands can’t and shouldn’t always shy away from controversy, ending with the quote, “You can’t put your head in a hole, shrink back, and avoid the entire dialogue.”. But in the public relations community, the instant reaction of many large companies also signaled a change in our world.

Brand 120

Brand Branding Travel Policies 120

Remote PR Jobs

SEPTEMBER 25, 2023

Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

Stephen Waddington

MAY 9, 2020

Hardcore lockdowners are zealously following government guidance while lockdown dodgers are find excuses not to follow social distancing. Government adviser Professor Neil Ferguson from Imperial College London hasn’t helped. He resigned from Sage, the UK Government’s COVID-19 scientific advisory panel this week.

Government 83

Government Healthcare Television Local 83

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

OCTOBER 25, 2023

With a global community of more than 985 million professio nals and more than 67 million Company Pages, LinkedIn is the platform for work conversations. From today, NewsWhip users will be able to spot trends and find story ideas by accessing the most viewed Company Page posts in many work topics on LinkedIn.

LinkedIn 97

LinkedIn Trends Company Reddit 97

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. The two things every ethical communicator must embrace. And I also lead our annual Brands in Motion Research. We’re focusing on purpose-driven brands.

Ethics 74

Ethics Brand Branding Internal 74

Katie Paine's Measurement Blog

JULY 20, 2023

Between culture wars, real wars, political punditry and shifting social media sands, we live in a world where little is certain.And even Chat GPT may not be able to predict how vulnerable your brand to an errant Tweet or Thread. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. Assets can become liabilities over time.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

NewsWhip

MARCH 11, 2022

A community idea to book Airbnb stays as another method of aiding Ukrainian residents during the invasion has spread across social media and resulted in more than 61,000 nights booked, amounting to a value of nearly $2 million. Mar 10th: Roman Abramovich sanctioned by UK government. Let’s begin with March 7th. There were more than 1.8k

Government 78

Government Ethics YouTube Measurement 78

Stephen Waddington

MAY 19, 2020

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance.

Crisis 151

Crisis Government Energy Community 151

Stern + Associates

AUGUST 11, 2023

Customers, investors, suppliers, employees, and even the community can be stakeholders. Community relations Community relations is a type of public relations that focuses on building relationships between an organization and its local community. There are many ways to build community relations.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

ImPRessions - Crenshaw Communications

JULY 22, 2019

Combine that with an erosion of faith in government and private institutions, and it can make for a difficult environment. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Contently - Strategy

MAY 20, 2024

Combine a fast site with useful, interesting content, and you can improve consumer sentiments surrounding your brand, keep visitors on your website longer, and, ultimately, boost sales or conversions. These outbound links give readers more information on the topic from an authoritative source, like a government site or scientific study.

SEO 98

SEO Engineering Content Marketing Google 98

Prohibition

JULY 15, 2020

We recently discussed the biggest PR crises so far this year – but here, we’re taking a look at the brands who have excelled during this time and made the most of it. Here are seven brands who have made the most of a bad situation and handled their COVID comms well.

Brand 71

Brand Branding Healthcare Community 71

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

The past five years have seen an erosion of confidence in our major institutions – government, faith groups, and media, among others. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. The opportunity for business communicators. Then hire away.”

Corporate 338

Corporate Policies Groups Public Affairs 338

Ethical Voices

APRIL 2, 2024

I oversee all the communications, emergency management, and brand management. I’ve been in the government sector for about 16 years. I’ve worked at Palm Beach County Tax Collectors office, so I have been in that government realm. County government has several elected commissioners.

Policies 63

Policies Ethics Government Leadership 63

Presspage

AUGUST 10, 2018

New name, new PR direction The rebrand has allowed the Sourcewell PR team to adopt a new approach to how they relate to their community. Under the name NJPA, the Sourcewell team found it difficult to communicate the service-oriented nature of their organization. “I think Sourcewell is more personable, and more relatable.

Brand 74

Brand Branding Government Training 74

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Investors often use ESG to assess the risk and potential return of an investment. Do Sustainable Events Cost More?

Government 69

Government Measurement Groups Corporate 69

Ethical Voices

OCTOBER 20, 2022

Do they bring money to the community and break down divides, or are they dehumanizing human zoos? To me, it is another example of the growing power of stakeholders and the impact ethical actions have on brands. There were reports BU had created a more deadly COVID-19 variant, without government approval. Rich Shertenlieb, 98.5

Ethics 77

Ethics Radio Sports Tourism 77