Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Throughout my career, the common threads that have pulled through it are being a communicator and an advocate. That’s how I got pulled into grassroots work.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it?

Exercises 70

Exercises Interviews Public Affairs Financial 70

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Government relations. Integrated Marketing Communications (IMC). Internal communications. Public affairs. What has remained the same is the camaraderie and support of the Solo PR Pro community. Direct advertising. Event planning. Fundraising.

Public Affairs 40

Public Affairs Internal International Community 40

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. There are the views of regulators and the Government to consider too. By Joanna Arnold. In real time? This is not just a consumer story, of course.

Communications 60

Communications Public Affairs Government Reputation 60

PR Conversations

MAY 9, 2017

I also appreciate the sense of community. But I do consider myself very fortunate to practise public relations in Canada, as I’ve had opportunities to work for governments at the provincial and federal levels, and my various roles have meant opportunities to practise PR around the globe. They set examples I hope to follow.

Energy 53

Energy Measurement Internal International 53

PR Conversations

MARCH 19, 2015

I noted his visually focused expertise, in contrast to my own propensity for the written word, but both of us related to relevant, historical reminders about how many of Edward Bernays’ programs focused on—besides a specific, publicized product—one social issue. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

I noted his visually focused expertise, in contrast to my own propensity for the written word, but both of us related to relevant, historical reminders about how many of Edward Bernays’ programs focused on—besides a specific, publicized product—one social issue. He remains a frequent contributor to PR Conversations.

System 40

System Construction Public Affairs Publicity 40

Communications Conversations

MAY 13, 2015

Fueled by his love of travel, Michael applied for and earned a brand ambassador internship in Dublin, Ireland, with Insomnia Coffee Company, which he plans to start shortly after graduating this May. Nominated by Marlene Neill, Baylor University. Pete/Clearwater. Nominated by Charles Lubbers, University of South Dakota.

Groups 60

Groups Internal International Conference 60

ImPRessions - Crenshaw Communications

JANUARY 11, 2021

The past five years have seen an erosion of confidence in our major institutions – government, faith groups, and media, among others. It’s time for the business community as a group and individual businesses as brands, to help us heal the divide. The opportunity for business communicators. This is big.

Corporate 338

Corporate Policies Groups Public Affairs 338