ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Generating credibility for the brand message. Showing a brand’s humanity.

Brand 185

Brand Branding Marketing Wireless 185

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand? I’m also a music lover. Do you agree with them?

Brand 120

Brand Branding Big Data Technology 120

Critical Mention

MAY 15, 2019

Q: Now that you’re CEO of MobileMonkey, what are your main strategies in generating brand awareness? Larry: We’re doing a lot to generate brand awareness, but one overarching theme is to help marketers improve their game. We’re hosting webinars, courses, summits, and conferences. SCHEDULE A DEMO.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. And of course, it adds to the executive’s speaking portfolio that builds their case to speak at more events, which then leads to more PR opportunities.

Leadership 295

Leadership Industry Conference Trade Shows 295

Deirdre Breakenridge

DECEMBER 15, 2014

If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves. Of course, after you read this interview, you may want to run out and get your ugly Christmas sweater or better yet, buy one for someone special in your life.

Interviews 257

Interviews Apparel Social Media Engineering 257

Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Brands can’t control the message on social. While it’s easy to panic once your brand is dealt a bad hand of cards, it’s not always worth your energy or time.

Brand 120

Brand Branding Crisis Communications Crisis 120

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Cision

OCTOBER 18, 2016

Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview. What’s your goal for this interview? What should you say?

Interviews 120

Interviews How To Construction Print 120

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. It pays to think beyond only media interviews and coverage. .

Agency 353

Agency Interviews Pitching Retail 353

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 52

Course Case Study Strategy Energy 52

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Splashy national coverage is terrific, of course, and everyone loves a big name. An underrated aspect of our role as PR professionals is to think about how a client’s brand is perceived not only to the writers we contact, but also their audiences. But not every story is national news. Vertical trades are a PR gold mine.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

Media 207

Media Meeting Interviews Film 207

The Proactive Report

OCTOBER 30, 2023

Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.” For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems?

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. This isn’t really the case, of course, or at least it’s not nearly that simple. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. It’s not a bad take. How much does public relations cost?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. And of course, it adds to the executive’s speaking portfolio that builds their case to speak at more events, which then leads to more PR opportunities.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

MARCH 13, 2024

And we’ll always spare clients the back-and-forth when negotiating for an interview or story. All clients know we work for others, of course. But earned media success doesn’t happen overnight, and building brand reputation requires ongoing effort, strategic planning, and consistent engagement. It’s not sexy.

Agency 182

Agency Handbook Construction Pitching 182

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions.

Interviews 74

Interviews Media Agency Conference 74

Communications Conversations

DECEMBER 4, 2017

Video, of course, isn’t necessarily new to LinkedIn. However, from a brand perspective, company pages do not. In the meantime, I believe there are some ways you can start using LinkedIn video to your advantage from a brand perspective. Your brand is exhibiting and rolling out a new product at CES in early January.

LinkedIn 83

LinkedIn Video Company Brand 83

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. WIRED PR PRIMER COURSE CODE.

Course 40

Course Case Study Strategy Energy 40

ImPRessions - Crenshaw Communications

MAY 1, 2019

What happened, and what are the mid-course corrections necessary? Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But there are also initiatives that simply come too early in the life of a brand or company. Insufficient interview prep.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. But it helps to establish a cadence for ongoing meetings, email contact, course corrections, and reporting at the beginning of a PR program. And earned media isn’t magic. Congrats, you got a big story!

Publicity 334

Publicity How To Agency Product Launch 334

Cision

JUNE 9, 2016

Making something newsworthy means having a “real person” to interview. She is also getting ready to launch Master your PR – an online course that teaches small business owners how to handle public relations on their own. Now, that is a story. Promoting the Beebo as a product is not. Images via Pixabay: 1 , 2.

Pitching 120

Pitching How To Brand Branding 120

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. In PR, there is room to be more subjective, adopting the client’s voice to promote their brand or products.

Writing 294

Writing Journalism Pitching Guidelines 294

MaccaPR

AUGUST 10, 2020

This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant. Buyers do not expect brands to shut down now. But any proof point that your brand brings forward can be perceived as filtered or intermediated.

B2B 71

B2B Interviews Crisis Trade Shows 71

Mark My Words

MARCH 3, 2021

The Express MEGHAN MARKLE and Prince Harry’s Oprah interview won’t “be as big” as Princess Diana’s Panorama interview or Prince Andrew’s Newsnight interrogation, but “many millions” will be made by TV companies on both sides of the Atlantic, says broadcaster Andrew Neil.

Interviews 60

Interviews Writing Advertising Advertising 60

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Getting beyond “brand awareness” is the best way to demonstrate ROI – even if that is the #1 action, still.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Melissa Agnes

MARCH 21, 2018

For this reason, I deliberately wrote my book, Crisis Ready: Building an Invincible Brand in an Uncertain World , with students and professors in mind. These five phases provide a structure for course curriculums that is both easy to digest and implement. What types of courses does Crisis Ready apply to? Communication.

Course 56

Course Crisis Crisis Management Exercises 56

Contently - Strategy

NOVEMBER 3, 2021

When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Presspage

NOVEMBER 5, 2021

Brands only stand out when their communications are clear, and they can respond quickly in a uniform way. Which, of course, will never be complete, since our ambitions grow with our progress! Absolutely, thanks for the interview and let's chat again soon. We help them do that. So, why is this investment so important?

Interviews 78

Interviews Corporate Survey Technology 78

ImPRessions - Crenshaw Communications

MAY 25, 2023

PR teams should subscribe to individual Substack newsletters to stay informed, of course. Because Substack newsletters often feature exclusive content, interviews, and analysis, PR people can identify influential Substack writers, get to know their work, and suggest story ideas or interviews.

Analysis 156

Analysis B2B Interviews Tools 156

Presspage

NOVEMBER 5, 2021

Brands only stand out when their communications are clear, and they can respond quickly in a uniform way. Which, of course, will never be complete, since our ambitions grow with our progress! Absolutely, thanks for the interview and let's chat again soon. We help them do that. So, why is this investment so important?

Interviews 78

Interviews Corporate Survey Technology 78

Remote PR Jobs

SEPTEMBER 25, 2023

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. What is more valuable than a brand (or personal) reputation? Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

ImPRessions - Crenshaw Communications

MAY 24, 2022

If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients. Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent. An honest character . A PR professional’s integrity is arguably one of our most important qualities.

Interviews 170

Interviews Ethics Study Course 170

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

You may be able to use a current topic in the news cycle for your client/brand, but bear in mind that a spokesperson must be ready to open their schedule for a segment on short notice. National segments are reserved for wider announcements that typically appeal to a national audience, of course.

Local 323

Local Pitching Print Interviews 323

Lauri Pehar Borsh

AUGUST 18, 2015

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. I found myself defending those of us who use social media to get a message out, build a brand, or purely for the entertainment value.

Social Media 60

Social Media Brand Branding Media 60