Contently - Strategy

JULY 22, 2021

It showed them how to go on a virtual world tour , what trips to add to your travel vision board , and how to make their home feel like a luxury hotel. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip. “That’s what everyone wants to see.”

Travel 96

Travel Hotels Storytelling Content Marketing 96

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) Most importantly, the PR agency and client will assess whether the story helped accomplished their objectives and how to merchandise it to key audiences. PR measures up. PR leverage and amplification. Time to leverage the win.

Report 136

Report Interviews Pitching Construction 136

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Want to learn how to include word-of-mouth marketing in your PR strategy? Get our free white paper! ”

Social Media 120

Social Media Facebook Print Advertising 120

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. Click Buy the Book here www.UnknownToExpert.com.

Strategy 93

Strategy Publicity Comparison Social Media 93

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Stephen Waddington

MAY 8, 2018

The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future. There are 25 chapters in the book. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes.

Communications 63

Communications Healthcare Print Community 63

Waxing UnLyrical

FEBRUARY 22, 2011

‘Ink’ is printed in edited media – well considered.&#. Also note the emphasis on “edited&# media, which Jim clarified could include print as well as online media. What are some ways to measure engagement? b) Measure KPI’s that help you meet goals. How can you tell? from Matt Kelly ).

Analytics 79

Analytics Publicity Print Measurement 79

Waxing UnLyrical

MARCH 14, 2012

While I have no plans to get an IABC logo tattooed on my bicep , I am scrawling its name all over my date book. I want to measure everything. “You Your measure of success is not having people complain about your project.” It’s getting obnoxious. You have a great tactic but no objectives? smacks forehead*. It was eye-opening.

Hotels 67

Hotels Internal International Training 67

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. In the book Killing Marketing , which I am currently reviewing, Robert Rose makes the case that an overreliance on metrics like these can cause marketing to underperform.

B2B 64

B2B Report Marketing Survey 64

Stuart Bruce

MARCH 19, 2015

Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed. The book isn’t really that much about PR. It’s just marketing, not PR.

Publicity 60

Publicity Reputation Corporate Leadership 60

Stephen Waddington

SEPTEMBER 18, 2020

Sarah Waddington has handed over #FuturePRoof to the BAME community for her latest book. Along the way she has published three books and created a vibrant community. Along the way she has published three books and created a vibrant community. How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

PR in High Definition

FEBRUARY 18, 2019

While reviewing the latter, they would see healthy follower numbers, but this is in itself means nothing – you can’t book a band just because the page is followed. To truly harness the power of reviews, an effective reviews programme must be measured as equal in importance to many other communications tactics and activities.

Engineering 67

Engineering Reputation Social Media SEO 67

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. I’m able to explain how to get invited back for future guest appearances and to discuss with clients the nuances that work for long-run media success. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters. How to Rally Support for Inbound Marketing. The Real Reasons Inbound Marketing Is Scary. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Beyond PR

JUNE 8, 2016

Research, measurement, optimization and patience are key to success. The panelists all agreed that today’s journalists — including those at traditional news outlets — must learn how to do everything. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Could you see this content in a printed magazine, encyclopedia, or book? Both are on a 100-point scale.

How To 71

How To SEO Google Examples 71

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information. At the same time, know how to deal with fake news.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. One of my favorites is his parody of makeup gurus: “Today I’m going to be teaching you: HOW TO BE MAKEUP. &# Fun Fact Carl’s Jr.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Why not book me for a speaking gig

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. In fact, it’s not an editorial placement at all.

Software 129

Software Case Study Advertising Advertising 129

Waxing UnLyrical

NOVEMBER 10, 2010

What a great way to show clients how to use the Interwebz , eh? But they happen, more and more, because I’m trying to show, through my blog, that I’m committed to spreading the good word about public relations, social media, and measurement. Mark as read Approve comment Can I print this out and frame it?

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

MARCH 24, 2017

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. How do analytics drive PR strategy? How can brands keep up?

Enterprise 227

Enterprise Agency Radio Fashion 227

Maxim Behar

SEPTEMBER 4, 2023

We are in a media transition that I call a revolution, but this concept was addressed in one of my recent books published in the US. Traditional media is written only, or mainly by journalists, people who know well how to check the credibility of an information and rarely impose their opinion, when they comment they do it with arguments.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 63

Marketing B2B Print Technology 63

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When recording and broadcasting satellite media tours, the studio is typically booked for a half day. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland and comic books.

Strategy 40

Strategy Media Radio How To 40

Waxing UnLyrical

NOVEMBER 30, 2010

Hopefully, within a year or so, I will have some insight about how to not just maintain a university blog but grow and broaden its reach as well. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Wanna Subscribe?

Blogging 60

Blogging How To Social Media Community 60

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. Several vendors do the same and they all make UX improvements to how the data is displayed in their platforms.

Tools 162

Tools Media Software Analysis 162

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). This section looks at how you can locate problems in your workflow.

How To 60

How To Software System Employee 60

Waxing UnLyrical

JANUARY 26, 2011

With Facebook, the problem is that many people DONT read through the fine print, adjust their privacy settings, etc. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Is this all Facebooks fault? Not completely. Its our responsibility to read through the TOS and so on. Wanna Subscribe?

Facebook 107

Facebook Privacy Twitter Social Media 107

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. It was shared over 26,000 times on Facebook.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

[If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. Methodology. Research for this report was compiled in May 2020.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

MARCH 2, 2017

How to optimize video for search? How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Among our favorites: “ How to Create Video Thumbnails that Boost Views ”. “ We’re talking about you, PewDiePie!)

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. Harper Lee , who wrote this year’s fast selling book Go Set A Watchman, hasn’t gone public for nearly 50 years. One explanation for the rise in stunts of this kind is the growing lack of confidence in how to deploy effective PR. In 2015 we all loved authenticity, right?

Journalism 60

Journalism Wikipedia Film Interviews 60

Bad Pitch Blog

OCTOBER 1, 2006

Spending time with one of those BIG boxes inspired some ideas on how to improve award entries. Follow Directions If you’re told you’ll be judged on measurable objectives, you’d better put some in your entry. It sounds obvious, but it was amazing how many entries ignored this completely. But that’s not the case.

Print 40

Print Measurement Industry Publicity 40