PRSay

MARCH 22, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 161

How To Employee Leadership Nonprofit 161

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities.

Community 120

Community Mobile Blogging Publicity 120

PRSay

MARCH 21, 2023

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. To truly engage our next generation of guests, it’s not enough to create great brands,” said senior Target marketer Rick Gomez. “We

How To 139

How To Employee Leadership Nonprofit 139

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! Brand Media Strategy: Integrated Communications Planning in the Digital Era.

Pinterest 71

Pinterest Viral YouTube Mobile 71

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you. Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. The timing was great, as Neal told me he had just returned from a trip around the world in which some of these very same topics came up in discussions with major brands.

Instagram 214

Instagram B2C YouTube Facebook 214

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. That doesn’t seem like a guaranteed path to brand authority. Reason #2: You can finally say you wrote the book on the subject. Reason #5: eBooks allow you to create a community around your brand.

eBook 219

eBook How To Writing Community 219

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

NOVEMBER 14, 2017

Yet it’s my observation that for many business leaders, the last time they cracked open a marketing book was in college. I recommend the book, especially the audio version, which accompanied me on roughly 6 hours’ worth of hikes around the Chattahoochee River. Book Review: 7 Takeaways from Jay Baer’s YOUtility.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. Desmond Upton Patton, Ph.

Leadership 109

Leadership Ethics Education Technology 109

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding. Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. Your blog is your community. And it’s better to build an engaged community over time than it is to serve up a lot of content in the beginning and then drop off the face of the planet. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica introduces an acronym from her book, “The Retention Revolution,” framing flexibility for leaders: A for autonomy. ACEing Flexibility So, what is ACE? Everyone craves more control over when, where, and how they work.

Employee 130

Employee Policies Creativity Company 130

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Karen Freberg

FEBRUARY 4, 2018

I have been a fan of Gary’s for years – and he is someone who has mastered the art (and science in many ways) of establishing a unique brand voice and presence within the industry. I wrote a book review of Gary’s #AskGaryVee book nearly two years ago, and I feel I need to write one for his latest book, Crushing It!

Social Media 45

Social Media Media Education Industry 45

Deirdre Breakenridge

SEPTEMBER 25, 2017

“Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. My structured sabbatical centered around three focus projects: Writing my first book and launching a pre-order campaign. In-person meetings.

Writing 171

Writing Journalism Travel Meeting 171

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Deirdre Breakenridge

SEPTEMBER 6, 2016

Along with creating a new structure for the class, I realized there was the question every professor teaching social media has: What book do you want to use? I went through several books and provided my reviews to each of the authors. What should you expect to see in this book? That was a challenge for me as a professor.

Social Media 150

Social Media Exercises Media Resources 150

Stephen Waddington

MAY 2, 2020

I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. It’s a wonderful community act of craft. I’m writing on my blog more than ever.

Transportation 84

Transportation Government Community Facebook 84

Public Relations Sydney

JULY 20, 2014

She used this System to grow her own personal brand from a relative unknown to an industry expert, speaking all over the globe, being featured in hundreds of magazines, newspapers and even TV and attracting big name clients, all within just two years. Catriona shows us HOW to write good copy and media releases, step by step.

Social Media 53

Social Media How To Brand Branding 53

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. They might be able to provide some insights that could inform your writing. What tips would you give others when writing their bio?

Writing 40

Writing LinkedIn Radio Examples 40

Cision

DECEMBER 28, 2015

Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. Direct influencer-outreach. Content distribution. Engage Topical Influencers.

Twitter 120

Twitter Brand Branding Customer Service 120

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. Book Reviews / Journal Research.

Skype 150

Skype Industry Storytelling Interviews 150

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

MARCH 29, 2016

But if you don’t understand how your brand fits into its specific market, you won’t be able to stand out. Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. You’ve worked in China, Hong Kong, Singapore and more. If so, how?

Local 120

Local Retail Newspapers Sports 120

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 79

Community Nonprofit Twitter Measurement 79

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Community based learning and the application of technology in learning were strong themes. Read my analysis for the #FuturePRoofed community. ??

Handbook 60

Handbook Instagram Government Community 60

Stephen Waddington

FEBRUARY 10, 2019

Podcasting is back in vogue, using LinkedIn effectively, Tortoise slow journalism project, Netflix Fyre documentary, unreasonable briefs, a new AI marketing book and dates for PRFest. This week I’m writing to you on my iPhone on a Grand Central Rail train between London and York. Tool: how well are you using LinkedIn?

Viral 68

Viral Journalism Analytics Case Study 68

Action PR

MARCH 26, 2020

How brands are helping the public find purpose and stress-relief with kind acts amidst the COVID-19 crisis. Amidst all the devastating news, light comes in the form of kindness from individuals, communities and brands. delivers to local communities. Plant-based and free-from food brand, Gosh!

Exercises 52

Exercises Training Local Crisis 52

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

PRSay

JULY 6, 2020

Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open. Encourage community service. She is also the chief curator of HJMT Media Company, LLC, where she writes two blogs: NYLifestyleBlog.com and ATriathletesDiary.com. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The trick is how to create content that is “fire” and will fire up audiences about your brand. For some brands, seeing content marketing as a way to reduce customer acquisition costs is a powerful motivator. Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Stephen Waddington

MARCH 10, 2019

Measure reputation using periodic brand level benchmarking with stakeholders. Jon’s book How to Understand and Manage Public Relations (1991) was Sarah’s inspiration for the #FuturePRoof community and books. Here’s Marcel’s write up. It’s one of my favourite pieces of personal writing.

Marketing 81

Marketing Measurement Government Report 81