Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. What publications are bombing with our audience? These are all answers only data can give you. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords.

Measurement 200

Measurement Analytics Google Data 200

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. I’ve added them where I think they might be useful for readers.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. Background on PRophet Kwittken is a former PR agency leader.

Software 85

Software Media Relations Pitching Media 85

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. PR pros say so themselves! were adamantly against using the phone! How do we do that?

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. Blogs, including independent and corporate blogs, can be credible.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Presspage

FEBRUARY 11, 2019

If PR professionals want to increase media engagement (and who doesn’t?), they have to do more than crank out basic press releases and send them to every journalist they can find. With PR professionals far outnumbering journalists, it’s more important than ever to get the message right at the start.

How To 60

How To Media Journalism Corporate 60

Sword and the Script

JUNE 7, 2022

As a communications pro, you are generally privy to conversations the rest of your peers are not. There’s another factor at play here too – and that’s the track record of M&A in PR software. And here we go the PR Tech Sum for the month of June 2022…. Therefore, the author concluded that such deals are unethical.

Software 85

Software Internal International Pitching 85

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. 2) What is paid social media and how is it different than other forms of paid media?

B2B 79

B2B Social Media Company Marketing 79

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

NOVEMBER 10, 2016

How many times have you spoken or been on the receiving end of those four words? “‘Controlling’ the message is one of the things many PR folks struggle with. . “‘Controlling’ the message is one of the things many PR folks struggle with. You will never dictate what gets covered and what gets tossed.

Media 77

Media Pitching Resources Media Relations 77

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. What was it like handling PR for Jesse? "I

Interviews 48

Interviews Radio Journalism Newspapers 48

Waxing UnLyrical

JUNE 10, 2016

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. I said “in theory” for a reason.

Communications 40

Communications Conference eBook Facebook 40

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. Which is many, many of us. How Streak works. magnum via Flickr, CC 2.0.

Small Business 108

Small Business System Google Examples 108

PR Conversations

JULY 3, 2014

A practitioner’s musing about balancing the visible and invisible work in 21st-century PR. I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion , by David Zweig. After all, we are not the story , right?

Publicity 87

Publicity Radio Social Media Content Marketing 87

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Let me know what I’ve missed. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. When settling back into my job, I realized PR was changing, but with a little help, I adapted easily. Here are six things the Army has taught me about PR: 1.

Community 109

Community Training Social Media Twitter 109

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. My first internship in #PR was actually at one of the minority health centers at @NIH. A2: I stumbled into PR/marketing.

Measurement 40

Measurement Nonprofit Education Social Media 40

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 4, 2015

PR school taught people why great writing is an essential part of the profession. I still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. He challenged all of us to get better at photography. And in many ways it still is. Video to go.

Mobile 40

Mobile Film Media Training Video 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Flatiron Communications

JANUARY 14, 2015

On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream media outlets. Are PR pros losing their clout and credibility with the editorial news channel? Are PR pros losing their clout and credibility with the editorial news channel?

Media 28

Media Journalism Social Media Mobile 28

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Public relations statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. We’re used to seeing communications and interactions with brands that are personalized. Even pessimistic predictions are hopeful.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). Smart spending in this way can have outsized benefits. 1) Use paid social to support media pitching. On Twitter.

B2B 77

B2B Facebook Advertising Advertising 77

Rock the Status Quo

FEBRUARY 23, 2015

Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows. Not all of theme are recent, but I found each one of them to be valuable. Registration is required for many of them, but don’t let that stop you. It includes some very useful details.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. What can PR do about it? All of these provide insight into what’s on their minds and what they say motivates them to cover a story. Study the media. 1% said SnapChat.

Survey 75

Survey Media Relations Report Media 75

Waxing UnLyrical

NOVEMBER 9, 2016

[Ed: we’d originally paused our publishing schedule as we had no idea how today was going to turn out. Currently, PR professionals are still in love with the concept of “storytelling.” ” Your public relations must be engaging and therefore must tell a story. Guest Post by Todd Murphy. No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

MAY 2, 2017

She started with a boutique PR agency, then made a lateral move into high-tech PR, and eventually landed in-house. She has gone academic, which is perhaps, a chance to give back some of what she has learned along the way. 1) What has changed the most about PR over the course of your career? The result?

Corporate 61

Corporate Communications LinkedIn Agency 61

PR Fuel

OCTOBER 30, 2018

Whether you are posting on social media, writing a blog post, or commenting on another thread, the impression that people get of you and your business will stick. What the emails says and its design will set the tone for what the customer should expect from you and the company. have proliferated.

Communications 40

Communications Pitching Writing Social Media 40

Beyond PR

OCTOBER 26, 2016

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . What are PR pros doing right – and what are they getting wrong? News & World Report.

Banking 40

Banking Ethics LinkedIn Financial 40

Sword and the Script

APRIL 17, 2018

I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. I hope that this interview with Matt Garrepy will help give us all something to think about ahead of time. 1) How would you characterize the state of marketing infrastructure in 2018? But it also brought experience.

Marketing 62

Marketing Technology Data System 62

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. It can get a little crowded and difficult to decipher what is buzz and what you should actually be focusing on learning. years working on the technology PR team.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are interested in the psychology of life and what motivates people to take actions. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. To share what he knows. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Social is here to stay and we need to figure out how we can be part of that ecosystem.” Let’s look at what Luckett means through his seven characteristic principles. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. What they frequently don’t know is what exactly I do every day. Ironically, PR as a sphere has certain reputational problems itself. Ironically, PR as a sphere has certain reputational problems itself.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

DECEMBER 13, 2013

If you pass just one of them on each day to someone – either the actual “thing” or idea – then we’ll have this lovely long chain of giving. So here are the 12 days of Waxing UnLyrical, which would make great gifts for PR pros (and others too!): And wouldn’t that be cool? Steve Woodruff.

Conference 110

Conference Hotels Privacy Resources 110