Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. >>> More than a proactive PR partner: an extension of your team.

Survey 169

Survey Media Relations Pitching Media 169

NewsWhip

AUGUST 26, 2021

Big tech CEOs are one of the media’s favorite topics, and whether they’re currently leading companies or not, they’re constantly in the public eye. articles published on tech CEOs in general, generating 4.34M engagements. The top articles about this narrative had 36.5k Top articles about big tech CEOs.

Media 78

Media Community Leadership Employee 78

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? For example, in my search queries for “should you put a date on content,” just two among the top 10 results did not have a date. In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). User experience.

Blogging 117

Blogging Survey Google Engineering 117

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. At the same time, the words vendors use have shifted.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). You don’t need an account to use it. Both Falcon.io

Technology 117

Technology System Tools Government 117

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). in an open-ended follow-up question. A word cloud based on those answers is published above and a representative sample of verbatim answers follows below.

Communications 120

Communications Crisis Internal International 120

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. These lay out a pretty good picture of the PR landscape. Blogs, including independent and corporate blogs, can be credible.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? How do you measure PR results? Your input is needed! You can find the survey by accessing the following URL: [link]. You can find the survey by accessing the following URL: [link]. Background on the JOTW.

Survey 85

Survey Public Affairs Corporate Trends 85

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and.

Industry 85

Industry Media Technology Employee 85

Communications Conversations

FEBRUARY 27, 2018

If you’re reading this blog, you also know I produce a lot of content on a monthly basis: 2 blog posts per week, 2 podcast episodes per month and four Talking Points e-newsletters per month. And, I’ve gotten a lot smarter over the years around what blogs and sites to follow–and which to avoid.

Social Media 68

Social Media Blogging Media Airlines 68

OnePitch

NOVEMBER 17, 2022

As one of the first 10 hires at Dollar Shave Club, Cassie spent 5+ years building Dollar Shave Club’s brand, launching grooming products, and leading comms initiatives. She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Being quick and upfront.

Strategy 52

Strategy Real Estate Media Pitching 52

Sword and the Script

SEPTEMBER 14, 2022

The Pew Research article refers to this as a decline in “bothsidesism” in journalism, which sounds to me like a euphemism coined in PR circles. Politics, bias and B2B tech. I have several suggestions including the following. Perhaps this is a matter of PR ethics , but I’d like to believe it is more of a matter of due diligence.

Survey 95

Survey Communications Media Engineering 95

OnePitch

MAY 12, 2022

I am a senior vice president for Broadcast Strategy at Bospar, the award-winning tech PR firm that’s “ Politely Pushy ” to speed our clients ahead. What are your top three tips for clients wanting to elevate their message and on-air appearance? Call them tips, or a way of life in the world of media!

Strategy 52

Strategy Interviews Pitching Energy 52

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Here are our top six suggestions: 1. Taking place Jan. Author: Jaclyn Bussert.

Mobile 87

Mobile Technology Automotive Meeting 87

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Develop the PR strategy and keep the PR plan updated.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

Bianchi Biz Blog

DECEMBER 2, 2020

This question is one of the reasons we created our Meet the Media blog. Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. So, straight from some of the top U.S. 5 – Green Tech. What do journalists want?

Mobile 73

Mobile Trends Automotive Technology 73

Sword and the Script

DECEMBER 24, 2016

What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. Muck Rack: PR pros vs. journalists: pet peeve showdown. HBR: Content marketers need to act like publishers. and the best way to contact us.

Twitter 60

Twitter How To B2B Analytics 60

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. Here are our top six suggestions: 1. Taking place Jan. Author: Jaclyn Bussert.

Mobile 52

Mobile Technology Automotive Meeting 52

Beyond PR

MAY 9, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Check out the latest issue of PR Newswire Media Moves on our Knowledge Center and follow @PRNMedia for daily updates.

Newspapers 40

Newspapers Media Sports Journalism 40

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

AUGUST 21, 2018

Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills. That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO.

Marketing 64

Marketing Data Interviews Agency 64

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. What follows is a brief selection of topics we know are resonating on campuses already. Top 10 lists.

Radio 68

Radio Media Newspapers Technology 68

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 187

Marketing Content Marketing Data Social Media 187

Solo PR Pro

SEPTEMBER 9, 2014

After a huge number of tests and a second opinion from one of the top ALS doctors in the world, our story had a surprise and happy twist: she actually has a different, treatable neurological disorder that was merely mimicking the symptoms of a quickly progressing version of ALS. What do I need to know? Will I need a nursing home?

Study 65

Study Insurance Insurance Financial 65

Buzzstream

OCTOBER 30, 2018

As of September 2018, G2 Crowd had 6,223 (62% year-over-year growth) do-follow domains; we surpassed (and gapped) Competitor 1, which stood at 5,179 (83% of G2 Crowd), and significantly closed the gap on Competitor 2, which sat at 12,800 (205% of G2 Crowd). . PR worked with media outlets to acquire media coverage.

Software 56

Software Report Data Strategy 56

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. Follow Bryan on Twitter: @bryanpedersen. We’ve been trained now over the last 10 years to Google everything extensively. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. At the year’s end, we go back through all of the PR statistics for a year-end roundup piece.

Publicity 142

Publicity Survey Pitching Creativity 142

Bad Pitch Blog

FEBRUARY 28, 2010

I''ve been remiss and spent the majority of February thinking about the business of PR, wondering about pitches bad and good (*mostly bad*) and haven''t written a darn thing in this box. Her subject was ridiculous and sure it caught my eye, but remember I''m the dude who writes posts on dull, useless PR antics. Lists are not PR.

Pitching 48

Pitching Interviews Blogging Groups 48

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Talking Points. Defining risk | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Look for firms that have a history of recruiting and retaining top talent.

Agency 40

Agency Marketing Financial System 40

Flack's Revenge

AUGUST 31, 2016

What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. I chimed in, and followed the conversation with great interest. I was one of the first to reply: Happy to help but need more info – by “IT news” do you mean B2B, enterprise IT? The Thread.

Reddit 136

Reddit Enterprise Wireless B2B 136