ImPRessions - Crenshaw Communications

AUGUST 18, 2021

A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well. Earned media offers credibility even though we give up perfect control over the message. A white paper is a workhorse.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

APRIL 18, 2024

Boasting a user base of over a billion people, it offers a distinct platform where B2B tech companies can directly connect with decision-makers and influencers in the industry. Tackle their unique challenges, provide actionable insights, and showcase how the company is the best fit to solve their problems.

B2B 78

B2B Media LinkedIn Infographics 78

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. . A new approach. How does MMM work?

Media 243

Media Analysis Measurement Advertising 243

5W PR

NOVEMBER 7, 2023

They’re published by various media outlets, blogs, influencers, and major online retailers like Amazon. Focus on how the products can solve problems or fulfill the needs of gift recipients. One highly effective way to showcase products and reach a broader audience is by securing a spot on holiday gift guides.

How To 78

How To Retail Pitching SEO 78

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. . A new approach. How does MMM work?

Media 221

Media Analysis Measurement Advertising 221

5W PR

JANUARY 31, 2024

Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Or do they? Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use one platform – LinkedIn.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

5W PR

JANUARY 24, 2024

They can then promote playful learning kits fostering independent exploration, open-ended art supplies sparking creativity, or board games designed for collaborative problem-solving. Staying ahead of the curve in the ever-changing landscape of parenthood is key these days.

Trends 78

Trends Brand Branding Policies 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? But that awareness may be of the brand involved, or maybe just the problem it addresses. Branded content like bylined articles and blog posts offer multiple benefits. But the the key word here is “reliable.”

Storytelling 233

Storytelling Education Software LinkedIn 233

Remote PR Jobs

NOVEMBER 8, 2022

Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves. It may talk about the founder, the customers, or the problems you are solving for.

Case Study 230

Case Study Engineering SEO Reputation 230

Sword and the Script

APRIL 20, 2021

The problem is I can’t help her. Sure, I have some client conflicts, but that’s not the problem. If I threw all my effort and attention solely in her marketing problem, I could move the needle move a bit, but it would all be for naught. A blog with B2B sales attribution. It’s bigger than that. Need an extra pair of hands?

B2B 105

B2B Leadership Marketing Blogging 105

5W PR

DECEMBER 15, 2022

People are always more important than a product and it is important to focus on what problem a product will solve or what needs it will fulfill. People are always more important than a product and it is important to focus on what problem a product will solve or what needs it will fulfill. Look for influencers who resonate.

Product Launch 88

Product Launch Resources Report Strategy 88

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 153

Blogging B2B Software SEO 153

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Brand 246

Brand Branding eBook Leadership 246

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. We’ll delve more in-depth into PR and marketing.

Video 108

Video Marketing SEO Social Media 108

Deirdre Breakenridge

APRIL 15, 2019

Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. A Guest Post by Sean O’Neal, President, Onclusive.

Media 268

Media Data Google Report 268

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. As always there are links to the underlying resources for anyone interested. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit. revenue of $1.3

Brand 85

Brand Branding Sports Chemicals 85

Cision

SEPTEMBER 7, 2017

A well-crafted press release can do just that — increasing consumer awareness, connecting you with influencers and helping to generate new business. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.

Infographics 283

Infographics Consumer Video Examples 283

Mindful Marketing

DECEMBER 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When students approach me after class it’s often because they missed a quiz, have a question about an assignment, or want to chat about a topic of mutual interest. Second, the authors seemed contrived.

Ethics 94

Ethics Marketing Sports Education 94

Sword and the Script

APRIL 14, 2020

49% of decision-makers say that thought leadership “can be effective in influencing their purchasing decisions”; and 42% of decision-makers “agree they are more willing to pay a premium to work with an organization that produces thought leadership versus those that do not.” or less and detailed demographics are in the report. >>>

Leadership 189

Leadership B2B Marketing Study 189

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. have become essential parts of the marketing and PR toolbox. Image & Video Recognition – Analyzing visual content.

Training 399

Training Video Analysis Data 399

Cision

JUNE 6, 2017

That’s why it’s a smart idea for most businesses to augment their digital outreach by also “borrowing” trust from established online influencers. Influence marketing—a methodical plan to build relationships with trusted online personalities and experts who become advocates for your content—is real, and it’s important.

Marketing 239

Marketing Television Handbook Web 239

Cision

JANUARY 5, 2017

This should include your ideal customer and those who influence their purchase decision. While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done? Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? This is a significant missed opportunity.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Reputation Us

AUGUST 28, 2023

I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions. What a truly remarkable experience with some magnificent presenters droppin’ some serious knowledge. Thank you to all for the hospitality and incredible wisdom.

System 78

System Technology Banking Community 78

PRSay

OCTOBER 30, 2018

Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. But that wasn’t the main problem, and it didn’t even stop them from ultimately succeeding elsewhere. The biggest problem is where their material ended up. And the material actually was superficial.

Pitching 123

Pitching Training Media Relations Blogging 123

Doctor Spin

DECEMBER 15, 2023

Doctor Spin | The PR Blog. Echo chambers can undermine the democratic process by creating fragmented publics, each with its own ‘facts’ and interpretations, making consensus and collaborative problem-solving increasingly challenging. Echo chambers threaten informed, rational debate. What do we know about echo chambers? 2 Silfwer, J.

Viral 52

Viral eBook Journalism Resources 52

Cision

DECEMBER 14, 2017

Today, we launched the new optimized version of our blog with the goal of better serving you — our readers. Gone are the multitude of content categories at the top of the blog page. Our new blog sections include: Comms Best Practices — Includes the latest updates on PR, communications and marketing best practices.

Blogging 169

Blogging Leadership Content Marketing Measurement 169

Doctor Spin

OCTOBER 9, 2023

Please support my blog by sharing it with other PR- and communication professionals. link] In his 1927 book, “The Public and Its Problems,” Dewey conceptualised publics as situational groups formed in response to shared concerns or issues. 4 John Dewey, The Public and Its Problems (Athens, Ohio: Swallow Press, 1927).

Publicity 52

Publicity Wikipedia eBook Journalism 52

PR 20/20

FEBRUARY 7, 2023

The purpose of TOFU content and why you should use it In the awareness stage of the buyer's journey, potential customers are simply trying to gain a better understanding of their problem so they can identify goals or the next steps around it. The best way for a user to understand their problem is through research.

Examples 52

Examples eBook Infographics Analytics 52

PR 20/20

MARCH 2, 2023

Do you need more blog subscribers? The problem is that it takes time. Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Connect with key influencers. Tools like Buzzsumo can help you identify key influencers for a specific topic. Of course, you do.

Blogging 79

Blogging SEO Trade Shows Pinterest 79

Presspage

AUGUST 12, 2022

And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine.

Reputation 52

Reputation Social Media Internal International 52

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” ” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’

Marketing 100

Marketing Healthcare Study Advertising 100