ImPRessions - Crenshaw Communications

MARCH 29, 2018

Placing your CEO/founder as a guest on a tech podcast is a great tool for PR pros to establish the boss as a thought leader and thereby increase a young B2B company’s profile. Most have blogs for further exposure. Let’s take a look at six of the best tech podcasts on which your PR pro should book the CEO. Hack to Start.

Enterprise 160

Enterprise B2B Interviews Engineering 160

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. Often a company leader has the kernel of an interesting idea, but can’t quite articulate it in a way that’s meaningful. This is where the savvy PR team comes in.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Offer useful information and insights. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Deirdre Breakenridge

JANUARY 6, 2015

ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Our community will discuss how communicators can move forward to raise the bar in public relations, in the minds of executives and in the eyes of the public.

Community 150

Community Education Twitter Financial 150

Newsfile

JUNE 28, 2023

7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what? Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. What are the benefits of media monitoring?

Media 52

Media Analytics Radio Google 52

Bianchi Biz Blog

DECEMBER 2, 2021

And we have also heard many opinions, presumptions and theories about the relevance and the impact of automotive PR. Among them are seven myths or misconceptions we have heard from a few supplier and technology company executives: 1) We don’t need PR, our technology will sell itself. What about new potential technology partners?

Automotive 68

Automotive Technology Engineering Trade Shows 68

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. This was truly an amazing campaign to get to work on, as breast cancer (unfortunately) affects all of us in one way or another. What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

5W PR

JANUARY 8, 2019

Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. 5W boosts brand coverage and caters to busy journalists by bringing interactive brand experiences to life in editorial offices. If not, it’s time to map out a PR plan that aligns your product with an authoritative expert.

Brand 74

Brand Branding Instagram Fashion 74

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Projects like these can foster engagement by providing a highly visible activity that makes employees proud of their employer. Reach her at Blink OnDemand Crisis PR. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. In fact, it’s estimated that 80% of content will be videos as soon as 2020.

Healthcare 40

Healthcare Insurance Insurance How To 40

Rock the Status Quo

APRIL 11, 2015

He hired me to handle his online digital presence, starting with organic SEO for his website to boost visibility and website traffic. Successful client-vendor relationships require solid, two-way communication about expectations, tactics and ongoing results. So do you go with PR Management? PR Solutions?

SEO 100

SEO Marketing Small Business Google 100

Beyond PR

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 64

Google Digital PR Mobile SEO 64

Burrelles Fresh Ideas

OCTOBER 31, 2023

In the ever-evolving public relations landscape, staying ahead of the game and cutting through the clutter is crucial for building brand visibility and engaging with your target audience. In years past, the practice of ‘newsjacking’ gained popularity as a simple and cost-effective PR strategy.

Ethics 101

Ethics Trends Social Media SEO 101

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution.

Brand 195

Brand Branding How To Reputation 195

Solo PR Pro

MARCH 16, 2021

Using social media intentionally to build relationships is exactly what she discussed and more in a live episode of the That Solo Life: The Solo PR Pro podcast?. Just get started: 4 tips for solo PR pros ready for the next step. Here’s the boost you need to take your first or next step, plus four tips to guide your growth.

How To 97

How To Social Media Community eBook 97

Prohibition

AUGUST 23, 2023

Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. This allows you to leverage their influence and credibility to showcase your products or services to a target audience in a more organic and relatable way. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. PR confers third-party endorsement.

Advertising 178

Advertising Advertising B2B Reputation 178

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For those in the public relations industry, success starts with visibility. This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Harness the power of guest blogging. Invite popular influencers and other subject-matter experts to guest blog.

Blogging 136

Blogging Writing Engineering Analytics 136

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. In fact, we put together ten powerful tips that will help boost your efforts even when resources are limited. Maximizing returns on limited resources means deploying tactics thoughtfully at every stage, from planning to execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. They offer a structured and formal way to share news, increase visibility, and shape the narrative surrounding an organization.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

JANUARY 9, 2018

Even the advertisers are aiming for a bigger investment in PR. Here are some things you or PR team should consider doing to extend your investment in PR. Maybe that means an email to the executive team, the sales team, or publishing a link to an internal site like Yammer or Slack. 3) Surgically weave it into blog posts.

Media 95

Media B2B Groups Conference 95

Sword and the Script

OCTOBER 31, 2017

Tips for audience development: Execute. You have to be able to execute. Execute consistently. It is wasteful to spend resources producing content and attracting visitors without including a means to subscribe – to the blog, to the newsletter, to something! Too many organizations meander in edits and approval.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. It’s clear that thinking outside the box in PR is a requirement for today’s PR professionals who want to stay competitive.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

MARCH 5, 2019

In reviewing the study through lenses of B2B marketing and PR that I wear, I was left with these takeaways, that I offer for your consideration. PR and communications are pretty closely related, though communications is the broader category. You’ll have a recording that you can re-use in several ways. A boost for distribution.

Survey 60

Survey Trends Marketing B2B 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Here's one way: Spotlight the in-house expert who authored your content piece.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 12, 2016

When working with clients to create engaging content, PR agencies must navigate a number of personal, emotional and habitual obstacles. Here are five lessons that come directly out of my years of experience working with PR agencies, big and small, to better tell their clients’ stories. The goal may be clear, but the path treacherous.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

JULY 5, 2017

In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. Ironically, PR as a sphere has certain reputational problems itself. Ironically, PR as a sphere has certain reputational problems itself. In this case, PR manager plans and runs advertising campaigns.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

JULY 27, 2015

Marketers must delve deeper into their social audiences to further enrich audience profiles, improve messaging and targeting strategies and finally, boost the relevancy and performance of their campaigns.” They’ll work in the same way as your hashtag in the description works.”.

Instagram 120

Instagram Mobile Social Media Writing 120

Buzzstream

MARCH 13, 2024

Although it can be tempting to purchase a handful of links from Fiverr for tens of dollars, what if I told you there was a way to create AI-proof, competitor-proof backlinks with a strategy that Google approves of and truly likes ? Enter digital PR. If properly executed, it’s a knock-out punch. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When big things are happening at your organization, it makes the PR roadmap fairly clear. One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. But what if you have no news? Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Click To Tweet. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Here are ways to maximize a public relations budget. Use free PR and media tools.

Infographics 149

Infographics Retail Resources Employee 149