Burrelles Fresh Ideas

SEPTEMBER 19, 2023

But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

Landis PR

FEBRUARY 28, 2022

In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have trouble with the latter). Here are three ways good web content can help your PR: . Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company.

Web 59

Web SEO Case Study Writing 59

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A strong reason for PR pros to start concentrating more on SEO. Image Source: [link]. Google Fred Update. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. For more on how PR turns prospects into customers , see our earlier post. Drive differentiation – or establish a new category.

B2B 334

B2B Company Case Study Conference 334

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Anyone might find unlinked mentions, but it’s much more common for prominent brands because more people will naturally mention them in a post. For the Result type, choose “News” and “Blogs.”

Brand 62

Brand Branding How To SEO 62

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. “Do you realise the SEO juice that gives our company Dave?” ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. Do PRs Need to Know About SEO?

SEO 120

SEO Engineering Content Marketing Agency 120

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Can you remember your life before using a CRM for link building?

Software 151

Software How To SEO System 151

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. The gist of the report is that over the last few years the number of people who actually click a result and visit a website as a result of a search is dwindling.

SEO 100

SEO Mobile Engineering Google 100

5W PR

MAY 6, 2022

PR is a necessary part of most companies, and fintech companies are not an exception. When PR strategies are well-executed, they can help with the growth of the company. PR is all about sharing the right information with the right people and at the right time. SEO and Content Marketing.

How To 88

How To SEO B2C Content Marketing 88

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. How can boosting SEO rankings with a strong press release benefit your business? Want to learn how to boost SEO for your releases? Keep reading to discover everything you need to know. The Benefits of Press Release SEO.

SEO 52

SEO Engineering Google Consumer 52

The Resolution Blog

NOVEMBER 8, 2019

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank. This post is going to focus on links?—?or

SEO 120

SEO Google Wikipedia Web 120

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. So, says Propel, which provides PR software. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Cision

JUNE 7, 2017

But, did you know that what people see when they Google you is within your control? She dominated SEO (search engine optimization) on the word “Christina.” If you’ve followed me at all, you know I’m a big proponent of riding other people’s coattails. They Google you.

Google 319

Google Reputation How To Television 319

5W PR

FEBRUARY 22, 2023

You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy?

Strategy 88

Strategy Product Launch Brand Branding 88

PRSay

JUNE 20, 2019

Be a PR team for your content. Start by building relationships with the media that focus on driving content to the right people — this can be anyone from influencers to journalists. Focus on SEO. Your mom might have told you about the benefits of sunscreen, but did she tell you about SEO? An easy way to do this?

SEO 146

SEO Content Marketing Video Strategy 146

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. PR as a lead generation machine. Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? It considers those sites as reliable sources for quality content.

SEO 141

SEO Engineering Google Web 141

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 167

Technology Publicity Software Pitching 167

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. What’s on our holiday PR wish list. Prospects who take PR agency searches seriously. PR up-and-comers who work hard to improve their content skills.

SEO 200

SEO Pitching Agency Exercises 200

Deirdre Breakenridge

DECEMBER 18, 2017

It’s even more difficult to know what features are most relevant to you and your company. Know what you want to do: Because of the constantly changing landscape, it’s unrealistic to be a digital expert in all aspects of the industry. Talk to people: Once you know what you want to do, find people who are doing that.

Case Study 224

Case Study Trends Instagram Social Media 224

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

In PR , we’re getting ready to clear an ever-rising bar. 10 resolutions for better PR campaigns in 2019. When the PR team is revved up deep in brainstorming mode, it’s easy to lose one’s grounding in substance. When the PR team is revved up deep in brainstorming mode, it’s easy to lose one’s grounding in substance.

Video 160

Video Banking Data Software 160

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Sadly, it’s rare to get a pitch that is specific, interesting and relevant, but I think it’s less about PR pros and more about WHO ELSE sends pitches.

SEO 100

SEO Pitching Small Business Agency 100

Cision

OCTOBER 4, 2017

Read on to learn how multimedia can boost the performance of your next PR campaign. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. How long did people spend reading it? But for PR pros — visuals are still a nice to have.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

OCTOBER 25, 2022

It’s even harder to engage people than before.”. A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. Lines between what constitutes PR and content marketing continue to blur. All things to all people.

Communications 120

Communications Crisis Internal International 120

5W PR

NOVEMBER 27, 2018

Power Up Your PR This Holiday Season. For many reasons this time of year, people are tempted to back off their proactive PR communication. For many reasons this time of year, people are tempted to back off their proactive PR communication. Too many people set their content on autopilot and just hope for the best.

Brand 107

Brand Branding Engineering SEO 107

Bianchi Biz Blog

NOVEMBER 9, 2020

Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. In fact, some PR agencies are amplifying the “media relations is dead” message for another reason.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

DECEMBER 18, 2019

You have more choices nowadays than ever before when it comes to choosing powerful PR tactics. You can use both traditional offline PR methods as well as online marketing. Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. Press Releases. Partnerships and Joint Ventures.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

APRIL 18, 2020

There are several strategies for this including: You can help people – content has utility value. You can captivate people – content has entertainment value. You can answer questions – content has knowledge value The more people hang around your website, the more they get to know, like and trust you. million.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

The Proactive Report

JULY 28, 2014

Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. Online PR'

Google 174

Google SEO Reputation Writing 174

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. I Don’t Want To Know About Your Time-Saving Content Curation System, Or You, For That Matter. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. Show People I Know What I’m Talking About.

Digg 104

Digg SEO System Reddit 104

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2016

I’m sometimes asked this question by those entering the PR industry. As with anything else, there’s a degree of innate ability involved in PR excellence, in addition to hard skills like written and verbal communications. What PR People Do To Achieve Excellence. But there’s more to it than that.

SEO 159

SEO Analysis Storytelling Training 159

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” You have to know exactly what steps people take to become a customer. Every business has experts, no-one knows your product as well as you do.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Rock the Status Quo

DECEMBER 18, 2014

SEO Trends for 2015 from Rand Fishkin, MOZ I’ll write a longer post about this in a few weeks, since I’d like to add some ideas to what Rand has to say, but this SlideShare includes some trends that every public relations practitioner should be following. If you’ve tried it out, let me know what happened.

Blogging 124

Blogging SEO Sports Digital PR 124

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

PR Fuel

JULY 12, 2020

Here’s what you should know about online press releases, how to use them, and why a distribution service is valuable. Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Press Release Distribution Is Invaluable to Your Brand.

SEO 64

SEO Engineering Web eBook 64

The Resolution Blog

JUNE 25, 2015

5 tips on how PR pros can keep up with the launch of Google News Lab. I predict that journalist requests, news story structure and content will be different in the coming months, so where does that leave PR pros' no.1 Here's your PR News Lab hack: Research. 1 tactic, media relations? The good news is help is at hand.

Google 120

Google Analytics SEO Comparison 120